CASE Poised to Expand Its Products Offering

"CASE has consolidated top position in vibratory compactor and is also a market leader in loader backhoe segment in India. It is now poised to expand its product offering by introducing new products line to become a full liner in the construction equipment segment. The future of CASE – INDIA looks bright with a series of new models," says Mr. D. V. Junnarkar, Head-Sales and Marketing, CASE INDIA.

Slowdown in infrastructure projects in the last few months have derailed the infrastructure growth story; what are the new initiatives at your end to sustain these development?
Since India is facing a huge infrastructure deficit, the slowdown is not going to last for long. Tackling the emerging situation in the given circumstances, we have made extra efforts to support machines already working with the customers at various job sites to maximize their utilisation. Apart from this, we are working on strategies to further strengthen our network by launching of New Products to make the most out of the upcoming boom in the sector.

Due to ever increasing projects size and tight schedule contractors are demanding more productive and energy efficient equipment; what is the technological edge of your products and new launches on your agenda?
Case Construction Equipment is a global full-line construction equipment manufacturer enjoying unmatched heritage of leadership, innovation and reliability built over past 170 years by attaining global expertise and excellence. In India, the company has consolidated top position in vibratory compactor and is also a market leader in loader backhoe segment. It is now poised to expand its product offering by introducing new products line to become a full liner in the construction equipment segment.

Recent important initiatives at Government’s end are expected to bring in some positive results this year; how do you see the demand trends in 2013-14 for road construction equipment?
As the pace of projects delivery and their execution picks up, the demand for Road Construction equipment will also grow and we are fully geared up to cater to the emerging demand trend. In view of this, we have also launched Skid Steer Loaders recently and will announce the launches of other new products at the right time. The future of CASE – INDIA looks bright with a series of new models.


After market services, leasing, buyback, AMCs, equipment operational services are the emerging trends. How are you positioning yourself to meet these expectations?
Case India is committed to use the best technology and resources available in the global market in order to deliver product efficiency and reduce customer’s owning and operating costs. We already have a strong dealership network capable of offering value added services like, AMC, equipment operational services. In addition, we have a clear focus on providing efficient after sales services to prove our superior product value and win the satisfaction of our customers in the marketplace.