Puneet Vidyarthi, Brand Leader - CASE India
Puneet Vidyarthi, Brand Leader
The announcements made by government have reassured that the infrastructure sector will reinvigorate soon, and we’re confident that the government will continue to take corrective measures to bolster the market situation and the economy.

The construction sector may take some time to recover but when it does, it will have a positive impact on equipment demand as well.
COVID-19 has been an unprecedented occurrence and has affected businesses worldwide. The government is trying its best to contain the situation and we’re hopeful the next quarter will be better. As short-term measures, the government has allowed resumption of construction and manufacturing activities on priority basis and immediate payment release from PSUs. It also announced an economic stimulus related to the construction sector, which will hopefully start helping in easy clearances and fast completion of projects.

As long-term measures, the government has announced strategies to revive the CE sector, such as focussing on doubling the construction projects which will add to more demand generation. Recently, NHAI announced the removal of land acquisition hurdles which will speed up the project completion rate. The MSME scheme announcement is another scheme which will enable vendors to return to strong business and strengthen India’s manufacturing sector. The construction sector may take some time to recover but we’re hoping it will have a positive impact on equipment demand as well.

The government is trying its best to secure the lives of the people and at the same time maintain the stability in the market. The announcements made by the government have reassured that the infrastructure sector will reinvigorate soon. What impact these announcements will have on the recovery remains to be seen, but we’re confident that the government will continue to take corrective measures to bolster the market situation and the economy, further.

CASE India 851-EX

Our financial arm CNH Capital is making enough capital available for customers who wish to make purchases and has also come up with a 48-hour loan approval policy.
To effectively tackle this situation, companies also need to step up and address the concerns of the market and the customers. To revive the industry, they need to create quick and effective solutions which give customers the confidence to invest in such products and services. At CASE, our financial arm, CNH Capital is making sure there’s enough capital available for customers who wish to make purchases. To provide faster solutions to our customers we have come up with a 48-hour loan approval policy. We’re hoping that any liquidity crunch is alleviated through these efforts.

These uncertain times call for harmony and collaboration between contractors, OEMs, rental companies and financial institutions. A confluence of this kind is likely to lead us towards an ideal business scenario which benefits all stakeholders, hence, all of us should strive to work towards this.
Since this pandemic has affected all commercial activities, it is imperative that for a faster and more efficient recovery, all parts of the machine come together and work towards building the future. At CASE, we have identified the benefits of such a collaboration and have acted on it. Our financial arm, CNH Capital, works hand in hand with our AG and CE businesses. We also have a strong network of dealers who work in real time with contractors and OEMs. Currently, we’re also exploring the rental market with a few of our machines and are doing our best to ensure the revival of the market.


CASE India 450-DX working shot
The Government’s keenness in promoting the use of advanced technology augurs well for the sector.
The entire market is currently in a lull; however, we hope to see it recover soon with the government’s initiatives. A report by NIP suggests that the new and upgrading infrastructure projects with `111 trn of investment will be key to raising India’s competitiveness and making it a `5 trn economy by 2025. Hence, the opportunities are on the way and CASE India is ready to make the most of them in the upcoming period.

The Government’s keenness in promoting the use of advanced technology augurs well for the sector. CASE has always been a technology first brand. We are firm believers in adopting technology that enables us to work better – our machines are prime examples of this. Whether it is the revolutionary FPT engine or the state-of-the-art Telematics system – we like leading from the front and will continue to do so.

The government has also announced measures to facilitate hassle-free business set up in the country. As per the industry reports, some industrial parks and additional geographical areas are also being earmarked for the purpose. This situation will lead to better R&D, infrastructure, logistics, delivery etc. and subsequently a more robust product line in the country.


CASE India 845B
CASE is producing world-class construction equipment in India, plus, most of our machines feature our own engines, so we’re able to fulfil requirements for parts and critical components more accurately and timely.
In the wake of a pandemic which has sealed all borders between countries and people, it has become important to be self-sufficient and reliant in order to survive and thrive further. The government has also re-emphasised focus on the ‘Make in India’ movement which carries the same sentiment. Additionally, many countries have expressed interest in relocating their manufacturing plants to India. If planned well, this could prove to be a defining moment for India and for the construction equipment sector which is highly dependent on import of critical components.

At CASE, we have a manufacturing plant in Pithampur, Pune, and in Noida where we’ve been locally producing our world-class construction equipment range; this brings us a distinct advantage. Since most of our machines feature our own engines such as the revolutionary FPT engine, we’re able to project and fulfil our requirements for parts and critical components more accurately and timely, thus ensuring no gaps in the supply of the same.

CASE India 851-EX

3D Concrete Printing Workshop with Live Demos
Advances in robotics, materials science, and digital design have paved the way for the development of sophisticated 3D concrete printing systems capable of constructing large-scale structures with precision and efficiency. Dr. Vishal Thombare

Read more ...

Jal Shakti Restoring Water To The People of India
Shri Gajendra Singh Shekhawat, Union Minister, Jal Shakti, shares with S.A.Faridi & Maria R, the challenges and initiatives being taken by the ministry towards effective water management and availability of safe drinking water for India’s burgeoning

Read more ...

Dam Safety Society: Scientific, Technological & Systematic Management
Dams are critical infrastructure for storing water for a variety of uses like drinking, irrigation, power generation, industrial, domestic, and recreational uses. Managing the precious water assets requires systematic management and

Read more ...

Powerscreen: Strong & Reliable Electric & Hybrid Crushing Machines
Powerscreen is actively engaging with its customers to glean information on their job requirements and suggestions, and accordingly making enhancements in its products like Electric & Hybrid Crushing Machines, making them more

Read more ...

Sany India: Batch Mix Plants, Excavators, Cranes & Pilig Rigs
This achievement is a testament to SANY India’s commitment to provide high–quality, reliable and innovative equipment to the Indian market. Surpassing 30,000 machines operating across India fills us with immense pride. This significant milestone

Read more ...

Paving The Way for More Efficient And Timely Construction & Manufacturing Processes
Transformation of the infrastructure industry is vital for mitigation of climate challenges and the Blue-Green infrastructure offers a sustainable and self-healing solution for the problem at hand, informs Nikhil Jain, CEO, Qubik Group

Read more ...

MCOS Global: Solutions to Reduce Project Delays & Achieve Sustainability
Subhashis Kar, Managing Director, MCOS Global presents possible solutions and measures to effectively reduce delays in infra construction projects and bring sustainability in urban developments. MCOS Global is a prominent player

Read more ...

EXCON 2023: Showcasing Construction Industry’s Resilience and Vibrancy
I am sure that a lot of excitement and enthusiasm is building up for the coming week when EXCON 2023, one of the largest construction equipment and technology trade fairs in the world, will open its door to welcome all the

Read more ...

Shri Gadkari discusses on road construction policies, technologies, challenges
In a prelude to EXCON 2023, Hon’ble Minister Shri Nitin Gadkari, Ministry of Road Transport & Highways, Government of India, discusses with S. A. Faridi,Group Managing Editor, various aspects of road construction including policies

Read more ...

ICEMA: equipment industry growth prospect, challenges, training etc
V. Vivekanand, President - ICEMA and Managing Director - Caterpillar India, shares his views on the growth prospects of India’s construction equipment industry and the need for it to embrace higher technology standards to solidify its position

Read more ...

BAI working on construction technologies, sustainability, standardization
According to S. Narsimha Reddy, President, Builders’ Association of India, modern construction technologies, use of sustainable building materials and standardisation are important for achieving project completion timelines

Read more ...

COAOI creating favorable environment for crane rental companies
COAOI engages with the government and relevant stakeholders to promote a more conducive business environment so that crane rental companies can operate efficiently and contribute to the nation’s infrastructure development while maintaining safety

Read more ...

CERA: rental co. instrumental in construction equipment industry growth
Rentals are paving the way forward for the construction equipment industry, and to ensure long-term resilience and growth, we are championing initiatives like unity, standardization, and commitment to fair practices

Read more ...

JCB India: Hi-tech Excavators, Telehandlers, Backhoe Loaders & AWP
JCB is a leading construction equipment manufacturer with a comprehensive range of products that include mini excavators, skid steer loaders, telehandlers backhoe loaders, access platforms, compactors, excavators

Read more ...

Volvo CE: Time-Tested Excavators, Compactors & Asphalt Pavers
Volvo CE started its India operations in 1998 to manufacture crawler excavators, soil compactors, and asphalt pavers. In 2022, it introduced time-tested quality machines like the EC300DL BH, custom-built for quarries, and Volvo EC480D

Read more ...

Wirtgen: Advanced Road Construction, Crushing & Screeing Equipment
With its various product brands WIRTGEN, VÖGELE, HAMM, KLEEMANN and BENNINGHOVEN, the WIRTGEN GROUP covers the entire road construction process chain from processing, mixing, paving, compacting, and road rehabilitation to

Read more ...

Schwing Stetter: Top Quality Concrete & Road Construction Equipment
Schwing Stetter India is a leading provider of a wide range of top-quality products for use in concreting, road building, earthmoving, power projects, high-speed rails, metro rails, and other mega projects. The company invests in developing

Read more ...

Puzzolana: High-Capacity & Hybrid Crawler Crushers, Screens & sanders
Puzzolana is adopting the latest technologies and bringing sustainability in its construction equipment. The company has optimized its production processes by incorporating robotics in painting and assembly, with the aim of achieving

Read more ...

Tata Hitachi: Hydraulic Excavators, Backhoe Loaders & Wheel Loaders
The product lineup of Tata Hitachi India includes a wide range of excavators, ranging from 2-ton mini excavators (including construction and mining variants) to models as hefty as 800 tons, which incorporate the excavator range

Read more ...

ACE High performance Mobile, Truck, Tower Cranes & Backhoe loaders
ACE is gearing up for Excon 23 to showcase its latest innovations, engage with industry leaders, and reinforce its position as a trailblazer in the field. Renowned for its Mobile and Tower Cranes, the company prioritizes sustainability

Read more ...