Mr. Gurminder Singh Malik, Vice President - Sales & Marketing, Bull Machines, spoke to NBM&CW on achievements and scope of BULL material handling solutions in Indian market.
Please tell us in brief about your company?
Bull Machines, a part 2.5 Billion Sandfits group, started its operation in 1998. It has pioneered the art of tractor attachment technology in the country through its unique innovation and indigenization of European and American material handling concepts. It manufactures primarily Loaders, Back-hoes and Dozers, which are attached on Tractors and act as substitutes for dedicated material handling machines.
What have been your achievements till date?
While maintaining a CAGR of 75% in the last 4 years, Bull has sold more than 4000 Attachments in the country in almost 30 plus industry segments. We are having tie ups with several tractor companies viz John Deere, New Holland, Mahindra, Sonalika, Eicher, HMT who are selling our attachments through their distribution channel . We are providing them technical and necessary support to enable them to provide single window solutions to end customers. To support the same, we are having offices in Noida, Kolkatta, Ahmedabad, Lucknow, Jalandhar, Raipur, Vijaywada, Dawangiri while also having resident sales and service engineers based in local pockets to cater to the customer needs.
What is the reason of unprecedented acceptance of your attachments?
To suit the cost conscious Indian market, BULL successfully proved the concept of using the tractor with its attachments thereby converting tractor into Material Handling and Earthmoving Machine. Our unique patented chassis mounting design insulates the tractor from failures on account of transfer of forces on to the tractor. Its success has triggered the transformation of material handling management at construction sites across India, from small housing project sites to major infrastructure projects. With the advantage of reliability, low running and maintenance costs, the concept is catching up and fast replacing the dedicated machines.
What is the output of your attachment solutions?
In loaders, we have three categories of loaders which vary in dumping heights from 8.84 feet to 13.12 feet. With bucket capacities from 900 - 1200 kgs, Single Bull Loader at normal construction and crusher site can easily handle: 45 - 60 Cu.m / hr.
On the other Hand, Bull Backhoes with bucket capacity up to 0.23 Cu.m, can excavate upto 50 / Hr under normal soil conditions, while excavating upto 11 feet below ground level.
BULL attachment solutions are on 55HP - 60 HP category tractors where diesel consumption is max 3.5 - 4 litres / hour for the outputs as above which is nearly 30 - 40% lower while doing the same work from dedicated equipment.
What is the USP of your attachment solutions?
Higher ROCE, more versatility, higher reliability and easy to maintain are the key considerations in buyers mind while selecting an equipment. Our solutions fulfill the stated wish list. Apart from higher economics and reliability all our loader attachments are detachable from the tractor in less than 20 minutes and the bare tractor can be used multi- applications which, is not possible in case of dedicated machines. For Interchanging Loader Buckets, we have Bucket Quick Release (BQRSL) mechanism which operates through lever and spring only and does not require any spanner to interchange buckets. BQRSL mechanism enables the operator to interchange within seconds various buckets as Standard aggregate bucket, Fork Lift, Dozer blade, Stone Bucket and many other kinds of attachments which are required in other industry segments.
Who are some of your prestigious customers?
More than 70% of our customers are corporate, hence it would be very difficult to single out few of them, yet in term of volumes, I would name a few viz IVRCL having more than 50 Machines, B. L. Kayshap & Sons 20 plus, while ERA Infra Engineering, SEW Constructions, Ahluwalia Contracts, SPML, Hydro Air Tectonics are having more than 10 machines each.
What is your biggest strength?
BULL’s strength, however, lies in its continuous innovation through its strong In-House R&D setup, which has also been duly recognized by Ministry of Science and Technology, Govt of India by accrediting us as “IN-HOUSE R&D Company.” We are continuously innovating and plan to roll out more unique material handling solutions in next 6 months.