ABG Cranes on High Growth Path

ABG Cranes on High Growth Path
"ABG Cranes with a modest start, manufacturing 80 MT capacity hydraulic crawler crane, over the period has graduated to manufacture higher capacity cranes. Its first model 1080 has got good response from the market and the model 1160 and 1035 prototype are expected to be ready for testing by April this year after which they would be brought out for sale in the market. We are expecting a growth rate of 20-30% in next five years for Indian crawler crane market and anticipating to capture a market share of 20-25% during this period," says Mr. R.B.Pandey, General Manager and Head Marketing, ABG Crane, in an interview with S.K.Khanna.

A word about company's manufacturing facility, its products and business areas being served by its extensive product range.
ABG Cranes has Ultra modern manufacturing facilities, spread over a sprawling 30 acres area located at Ransai, near Mumbai. It comprises all the requisite machinery and equipment such as CNC Profile cutting machine, Fabrication shop, Assembly shop, NDT Testing, Paint shop and a shot Blasting booth. Company also has state of art inspection equipment such as the Bosch Rexroth hydraulic validating machine. At present, manufacturing plant has a capacity to manufacture 48 crawler cranes per year and with multifold expansion capability. Company has sheds with EOT (40/20 MT) able to undertake fabrication and assembly of 4–5 crawler cranes at any given time with Qualified welders and Certified inspectors. Company is expanding its manufacturing facilities this year.

ABG Cranes on High Growth Path

The company started with manufacturing 80MT capacity hydraulic crawler cranes and now moved on to 35Mt and 160Mt capacity hydraulic crawler cranes. Products are designed to give customers the best in terms of performance, efficiency and bear minimum maintenance costs. This is ensured by selecting high quality material and components without compromising on costs.

Our product ranges includes: Hydraulic crawler cranes:

Model – 1035
  • Capacity–35MT at 3 meters radius
  • Boom–40meters, Jib-15.25 meter
Model–1080
  • Capacity–80Mt at 4 meters radius
  • Boom–58 meters and Jib–18 meters
  • Self-Loading/Unloading
Model–1160
  • Capacity–160MT at 5 meters radius
  • Boom–81 meters, Fixed Jib–31 meters and Luffing Jib–51 meters
  • Self-erection/Dismantling
We are also planning to manufacture tower cranes in India.

What is the current technological status of ABG1160 and when it would be brought into the market after and test? Also let us know market response to your recently launched ABG 180. What are important technical attributes of these products giving them an edge over others?
Our product Models 1160 and 1035 (160MT and 35MT) prototype will be ready by April and can be ready for sale after testing.

ABG Cranes first model 1080 is getting good positive feedback from its customers. Company bagged many repeat orders which show healthy customer satisfaction. Some of our customers are eagerly waiting for our products 1160 and 1035.

The important attributes that give 1080 an edge over others in the market are:
  • Quality ensured by us through, Continuous approach towards enhancing quality control.
  • Rigorous testings at all stages of manufacturing by relevant National/International Standards.
  • Sourcing parts from reputed brands from Germany, Italy and Japan with local support.
  • Safe load Indicator, Joystick control and AC Cabin.
  • First Indian Hydraulic crawler crane to be designed and manufactured in India.
  • Service support directly from the manufacturer.
The market for various types of cranes has been growing in India and more players are entering into this area. Apart from construction–what other sectors are leading the growth in the deployment of cranes in various projects?
There is a general perception that cranes are used only in construction industry and this industry drives growth of crane market. In fact, our cranes are used for material handling purposes. To some extent, construction industry propels the growth of crane market is correct but at the same time, there are other industries such as mining, ports and ship breaking etc. We have one customer in south who uses our cranes for loading/unloading of granite in ports.

A word about company's technical services, marketing network and training facilities to manage  and maintain cranes and related  heavy  bulk handling equipment.
ABG Cranes on High Growth Path
Research & Development: ABG Cranes has a team of qualified and experienced design engineering professionals from the industry. Company supports its design engineers with a modern design lab consisting of softwares such as AutoCad, Pro-E software. ABG Cranes R&D engineering team indigenously developed 1080 model 80Mt hydraulic crawler cranes from scratch which is a huge success in market, that gave them confidence to go for designing models 1035 (35MT) and 1160 (160MT) which they finished it successfully and started next ambitious project for designing model 1260(260MT).

Marketing: ABG Cranes has marketing offices in Mumbai, Delhi, Kolkata, and Hyderabad covering entire India.

After sales service: All products manufactured and sold by us are covered under our standard warranty with after sales service back up. Company already has service engineers in all metro cities and any kind of equipment service needed is rendered immediately to the customer. ABG cranes after sales support is the best in the industry as it is the manufacturer located in India directly giving sales support. We have highly experienced service support team from relevant construction equipment industry.

Recently, Delhi major construction sites have witnessed crane lashing due to crane malfunctioning resulting in accidents. Was this malfunctioning due to inherent design and engineering faults or faults in handling and operation of cranes? As an experienced player in the manufacture of crane for nearly three decades, how can your company play a pivotal role in sensitizing safe crane operation and handling at sites?
Instead of commenting on whose fault it was better to discuss how ABG Cranes ensure safety of crane operations. There are two ways to ensure safety, one is to use upgraded safety devices and other is to ensure that the safety devices are made up of quality products.

We at ABG Cranes ensure this safety devices.
  • Safe load indicator (with overload protection/ cut off function),
  • Boom over-hoist prevention device,
  • LCD multi display,
  • Ultimate stop function for boom over-hoist,
  • External lamp for over-load alarm,
  • Function lock lever,
  • Mechanical drum lock pawl (main, aux. and boom hoist),
  • Mechanical swing lock pin (four position),
  • Swing parking brake,
  • Counter balance valves in all functions.
Many cranes won't give Safe load indicator with full features even if some does it will be home make which won't match with industry experts in SLI. We outsource our SLI to proven vendor with proper local support.

How would you look at the growth carve in the next three–four years, given the inherent strong fundamentals at your disposal?
We are expecting a growth of 20-30% in next five years for Indian crawler crane market and anticipating to capture a market share of 20-25%.
NBMCW February 2011
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