Hyundai CE India: Focus on Products Offering & Customized Solutions

In India, we have our manufacturing facility for construction equipment in Chakan, Pune. Current capacity of the plant is 2500 units and can be scaled up to 10,000 units which will be sufficient in terms of capacity for the next 3 years. Our main focus will be on competitive total product offering to customers, strong support in terms of wide network and quality manpower with spares availability near to customer work site and customized solution as per customer requirement, says Mr. Prabhat Tiwari Head Marketing & Key Accounts, Hyundai Construction Equipment India Pvt. Ltd. in an interview with S.K.Khanna.

The NBM&CW welcomes you in your new position, please introduce Hyundai Heavy Industries (HHI) international operations and the marketing focus you would be contemplating to market its product and services in Indian operations?

Hyundai Heavy Industry headquartered in Ulsan, Korea is global leader in the heavy industries sector. The HHI has global business network in six business divisions, represented by, Construction Equipment. Shipbuilding, Offshore and Engineering, Industrial Plant and Engineering, Engine and Machinery, Electro Electric System

HHI had 20 Billion USD annual turnover globally, employing around 25000 workforce with 18 years average length of employment. We have 18 subsidiaries and 15 branches across the Globe.

In India, we have our manufacturing facility for construction equipment in Chakan, Pune, with 4 regional offices with spares warehouses in region. We have 21 dealers in India.

Our main focus will be:
  1. Competitive total product offering to Customers
  2. Strong support in terms of wide network and Quality Manpower with Spares availability near to customer work site and
  3. Customized solution as per customer requirement.
As a Marketing Head, what will be your prime focus and strategies to garner larger market share for the company?

We would be focusing on three broad aspects,
  1. Product: Quality, Right type and size of equipment suiting customers need. New products development as per market demand.
  2. Support Infrastructure: Strengthening support Infrastructure in terms of Quality manpower, reach to customers, and faster availability of Spares to ensure higher availability.
  3. Training: We will impart continuous training to Customer personnel for better upkeep of machines for higher availability. Also we will be creating pool of trained manpower in our industry through multiplying effect of our master trainer program.
Additionally, we are also introducing Voice of Customer program where we will take feedback from end users periodically for improvement.

How Hyundai’s new factory at Chakan, Pune has shaped up? Do you have any plan to set up more factories in India, using the same as export hubs, apart from meeting the domestic requirement?

Current capacity of the plant is 2500 units and can be scaled up to 10,000 units which will be sufficient in terms of capacity for next 3 years.

Your company is one of the reputed global equipment manufacturers, how do you induct global manufacturing production trends into localized products and services in India to suit Indian conditions and encourage indigenization?

All products manufactured by Hyundai across the globe are of the same quality and standard. We follow same quality and work process follow manual across the Globe. We have strong in house R&D facility and our own Institute catering to all our manufacturing facility across the Globe. Minor changes have been effected to suit local working conditions, which is promptly being worked out by our Product Development Team, which actually visits work site to asses working conditions.

What market share your company is looking for in the next two-three years through your operations in India?

We will target to become top 2 players in India in the next 3 years with a market share of around 18 - 20%.

Hyundai India was an important participant at Excon 2009. Do you think that this participation has achieved its main marketing objective?

Hyundai Construction Equipment is well accepted in India and coming up as a natural choice for many customers due to competitive total offering. Excon 2009 reiterated our continued commitment to Indian market. We got an overwhelming response from customers across India, which was manifested during Excon by large number of visitor from all sectors to our stall.

What were the new products launched at Excon?

We launched 80 Ton Hydraulic Excavator Model Robex 800LC-7 & indigenous 11 Ton Hydraulic Excavator Model Robex 110-7 during Excon. We had displayed our range of attachment like Clamshell Bucket and Hyundai Rock Breaker during Excon 2009.

Robex 800LC-7 comes in two versions Viz Backhoe and Shovel designed for Indian Mining as well as heavy construction work condition. We had overwhelming response to our imported Robex 110-7, hence we decided to manufacture here in India to cater to our mass customer base.

Any breakthrough or significant development that you would like to share with NBM&CW about its participation?

We booked over 150 units during Excon and have a bank of enquiry floated from all corners of India. Certain models of excavators specially 50T we are booked till January end 2010.

NBMCW January 2010

Premium Transmission Expanding Operational Ambit

In India, the power transmission sector has witnessed unprecedented growth in the past few years, with line length and transformer capacity growing. It is imperative to say that both operational and financial performances of the transmission utilities Read More ...

Starworth Infrastructure and Construction Taking the Precast Way to Growth

Raj Pillai, Managing Director, Starworth Infrastructure and Construction, speaks on precast construction methods, challenges and advantages, and why selection of the right equipment, quality control, and following national building codes Read More ...

L&T: EPC Expert in Airport Construction

M. V. Satish, Whole Time Director & Senior Executive Vice President (Buildings, Minerals & Metals) of L&T Construction discusses the challenges and scope of infra development in both greenfield and brownfield airports and the company's Read More ...

Jindal Aluminium Limited: Preferred Supplier

Aluminium is becoming an integral part of infra construction projects like Metros, Smart Cities, etc. purely due to the material’s sustainable nature, avers Pragun Jindal Khaitan, MD, Jindal Aluminium Limited, and envisages demand Read More ...

CMRL: Unfazed by Challenges

With the inauguration of the final 10-km stretch between AG-DMS and Washermanpet, the entire 45-km first phase of the Chennai Metro rail network is now up and running. Thiru Pankaj Kumar Bansal, I.A.S, Managing Director, Chennai Metro Rail Limited Read More ...

Growth Ahead - Gurvinder Singh, Director, Amrik Singh & Sons Crane Service

We foresee a huge demand for cranes and other heavy vehicles in the Indian Infrastructure and logistic industry. In addition to the ongoing projects, multiple projects are expected to start within the next few months. These include major Read More ...

Globe Ecologistics Making Inroads

Major changes in the last decade include upgradation of technology of Vehicles & GPRS Technology with IT software, which have given better output/intime to logistical services. Even road infrastructure has improved a lot. At present Read More ...

Jungheinrich: Customizing Solutions for India

The Indian market is becoming more competitive and more players are coming in; it’s a challenge and also an opportunity for the industry to grow and upgrade, avers Manojit Acharya, MD, Jungheinrich India, during an interview with Maria R. Read More ...

ACE: Growing Capacity to become leading MHE Supplier

ACE offers a diverse range of material handling equipment to cater to the diverse needs of the warehousing industry. Under the MHE segment, we offer Diesel Forklift (1.5T-3.5T), Electric Forklift (1.5T-8.0T), LPG Forklift (35T), and an Read More ...

Putzmeister - Mechanization is Key

Ambitious development targets and increasing pressure to complete projects on time require an increased adoption of mechanization. As a result, although there are indications of an economic slowdown, we are seeing a steady demand Read More ...

Manitou India: Meeting Challenges Head-On

Manitou is bullish of driving its business of telehandlers, skid steer loaders and backhoe loaders in India as the demand potential of our solutions is quite promising. This is due to multiple factors, many of which are fundamental Read More ...

Escorts: Making Inroads into Global Markets

If you see global trends, we can say that our machines are at par with global features and technology integration. People are moving to safer equipment, autonomous operations, operator comfort, and are looking at highly efficient Read More ...

Terex: Indian at Heart

We are currently working on various new product development projects for the Indian and regional markets. There are multiple new models planned to be launched for our modular range and also some very exciting new additions for the Read More ...

Sachin Bhandari, CEO, VTP Realty

The Infrastructure sector is the backbone of the Indian economy as it is responsible for propelling the country’s overall development. The sector, therefore, requires dedicated focus from the government, which must formulate Read More ...

Jatin Goel, Executive Director, Omaxe Ltd

Infrastructure construction is expected to intensify in the next few years. The sector has seen dips and stagnancy, and now, with a stable government at the Centre, the sector should see a steady growth with the huge spend on Read More ...

Arun. G. Rao, Head of Engineering, - Assetz Property Group

Over the last few years, the growth graph of the Indian Infrastructure construction sector has been at a constant rise owing to the increase in housing demand. The development of highways, roads, metros, etc. has created a feasible Read More ...
NBM&CW

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture
L&ST

Lifting & Specialized Transport

Lifting & Specialized Transport
II&TW

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week