AJAX: Next-Gen Technological Player in Indigenous Concreting Solutions

Ajay Aneja, Chief Marketing Officer, AJAX
AJAX, a leading concreting solutions company, has been providing a wide range of equipment to Indian and global customers for over 28 years. It is the only Indian company to design, engineer, and manufacture next-gen solutions that include concrete mixers, transit mixers, concrete pumps, pavers, and batching plants of various capacities and technologies for varied applications. Ajay Aneja, Chief Marketing Officer, AJAX, informs that the company is committed to technology excellence and product innovation, and has introduced indigenous products such as the Slipform Paver and Self-Propelled Boom Pump for the first time in India. As a customer centric Indian-multinational, AJAX has a countrywide dealer and an aftermarket support network that ensures high uptime and productivity of its machines.

What are the new technologies developed by AJAX for its concrete pump and the advantages?
Over the last three decades, the need for energy efficiency, higher productivity, easy mobility, and flexibility has been our focus to meet growing customer needs. Increasing urbanization, high-rise residential and commercial buildings, modern industrial infrastructure, and the nationwide rural development programs have resulted in demand for a range of concrete solutions.

Keeping pace with the changing requirements of customers, AJAX developed a first-of-its-kind Self Propelled Boom Pump – a complete solution that is built on AJAX’s own chassis with 4x4 transmission, three-way steering, a lightweight compact design, and a fuel efficient engine. The 25m Boom Pump mounted on this chassis has a revolutionary design to utilize the full boom length to reach unreachable spaces in less accessible areas and deliver concrete effectively. The smaller tight turning radius of 3.5 m is the major differentiator between the conventional boom pumps as it enables better maneuverability at confined site conditions.


Our SPBP 25ZX has the smallest footprint in its class and is designed for efficient maneuvering in crowded and narrow roads. The optimized power to concrete discharge feature of the boom pump delivers the highest volumetric concrete output with low-noise vibration factor. The unique ‘X’ outrigger design requires minimum space and offers outstanding stability in both urban and rural environments. The 4x4 transmission offers a unique advantage to operate in tough and steep incline terrains, which is difficult for conventional truck-chassis mounted boom pumps, especially in remotely located infrastructure projects.

Boom Pump Construction with light weight and high tensile special steel has made the AJAX SPBP the most fuel-efficient pump, which not only saves fuel but also reduces carbon footprint, and increases profitability for customers.

How are AJAX concrete pumps meeting the demands of the concreting industry?
The SPBP comes with state-of-the-art smart technology. Its Remote Control system delivers safe, reliable and efficient operations in all types of application, with ease. The innovative pump unit and optimized Hydraulic Control System helps in cost-efficient and higher productivity operation.

The AJAX Smart Fleet Telematics is a unique system that gives real-time information of product performance, fuel efficiency, health of the machine and trip data to customers on their mobile phones or computers. This helps them to take timely decisions and improve Fleet Management with the help of Performance Reports generated by the system. The timely updates of service schedules ensure on-time maintenance of the machines, resulting in higher uptime and reduced cost of maintenance.

The superior built quality of components and systems in the machine offers a complete advantage throughout the lifecycle, even in rugged terrains, with higher reliability and lower operation costs. The pumping kit indigenously developed by AJAX is designed for optimum performance to support different types of concrete mix to suit respective applications.

Please enumerate the technical advantages of your concrete pumps.
  • S-Valve Technology: The main pumping unit has a special S-Valve with an innovative geometry that guarantees higher output. The special steel hard-faced S-Valve has double active plunger cylinder, ideal for high-pressure site applications and harsh concrete mix.
  • Improved Hopper Design: It eliminates deposition of concrete and ensures smoother flow.
  • Hard-chromed Material Cylinders: Designed and built for tough concrete and provides long life.
  • Hydraulic Control System: The single block design supports S-Valve and main cylinder operations.
  • Twin-layer pipe: The thick-walled concrete pipes and elbows offer excellent resistance against high velocity and turbulence of abrasive concrete and has 4-4.5 times longer life as compared to conventional ST52 pipes.
  • Radio Remote Control: Modular Boom Control with intuitive command from any operator position enhances maneuverability and operation across various working sites.
  • Man-machine Interface – Diagnostic Control Systems: This system ensures safe and reliable operation and positioning of the two-part outrigger system with stable control system.
These superior technology advantages make AJAX a leader in the Boom Pump segment and deliver more value to customers.

AJAX A25ZX Boom Pump in Action SiteAJAX A25ZX Boom Pump in Action Site: Manyata Tech Park, Bangalore
How would you evaluate AJAX’s competitive advantages in terms of product capability and after-sales support for its concrete pumps?
Product capability: AJAX has always been a pioneer in adopting new technology trends. Our research team seeks to understand the buying behaviour and the pain points of customers while developing prototypes and new product solutions. We address the functioning constraints along with the practical needs and the operating requirements of customers in real-time and the operating site conditions.

Quality planning: AJAX’s strategic product focus begins with the end in mind. AJAX has put in place stringent parts quality planning procedures for its concrete pump vertical, together with material quality inspection, testing standards, field testing and validation with utmost attention to quality.

Product support: Apart from the intelligent product features, we at AJAX believe that after-sales support is the key to success. With every AJAX equipment comes the guarantee of high performance, hassle-free, safe, and reliable operations. A wide network of dealers and after sales support staff supported by a dedicated 24x7 customer care centre, ensures that there is minimal downtime.

3S Network: AJAX has a nationwide network with over 30 dealers and more than 100 branch offices, ensuring timely service when required and catering to the sales and after-sales support to its customers. The company has a presence in Nepal and Bhutan through its distributors, and is now marking its presence in Bangladesh,

Sri Lanka, Myanmar, Kenya, Tunisia, UAE, Cambodia, Oman, Philippines, Uganda, and Egypt.

AJAX Dealer Network

What factors are making use of concrete pumps popular in infra project sites?
Concrete Boom Pumps have been revolutionizing the construction of large commercial and residential buildings and structures. The placement of concrete in inaccessible areas has necessitated the use of boom pumps in the current construction process. With the growing usage of ready-mix concrete, the need to use boom pumps has increased manifold. While the ease of pumping depends on the type of boom pump available in the market, the distance over which the concrete is to be pumped, nature of the project, site constraints and a number of other aspects can affect the operation.

Please share a recent case study of deployment of AJAX boom pump.
There is a recent case study of deployment of our boom pump services for a leading Corporate RMC company in India. Boom pumps are generally preferred in large infrastructure and residential projects because of their capability of pumping high volume of concrete in less time and saving substantial labour with their multi-purpose robotic arm. The project site necessitated the use of an optimal boom pump with a small footprint for access to sites with narrow spaces. The competitor could not cater to this requirement of reaching the least accessible areas at the construction site.

AJAX conducted a feasibility study on the scope of the project and the site conditions, and offered the right solutions that met the requirements. The AJAX 25ZX Boom Pump that uses 4X2 chassis was perfect for the project due to its lightweight and flexibility, and it could accurately place the concrete whereas the boom size of the competitor that uses 6X4 chassis, is expensive & unsuitable for the project.

From the operational front, AJAX boom pump had a better reach in narrow spaces with a short turning radius of 9.1m, which a 10-wheel truck cannot reach due to its turning radius of 11m.

In terms of cost-effectiveness, the AJAX product was witnessed to be a low-cost runner owing to low-cost chassis and optimal boom size that greatly reduced the customer’s initial investment vis-à-vis the competitor.

Considering all these factors, AJAX was eventually chosen as an optimal solution provider and resulted in AJAX bagging the prestigious project.

What are the emerging trends in the concrete pump segment?
There is a growing demand in concreting segment with a strong emphasis on indigenization, AJAX has strategically aligned its product portfolio in line with the Indian government’s ‘Make in India, Sell Global’ programme by indigenizing its product portfolio. AJAX offers state-of-the-art machines equipped with top-class technology, manufactured at its Bangalore plant for the complete bandwidth of construction infrastructure segments.

The Boom Pump market is growing, and we are currently witnessing the industry trend shifting towards commercial realty projects. In the Tier I cities, namely, Mumbai, Navi Mumbai, Delhi and the NCR region, high-rise residential buildings of 200m and above are common. Pune, Bangalore, Hyderabad, Kolkata and Chennai are also moving towards construction of >150 m high-rise buildings.

Many Smart City projects are expected to have high-rise buildings. High Pressure Concrete Pumps on Trailer chassis are used in these projects. Customers for large infrastructure projects, require bigger capacity pumps along with big batching plants, as a total solution. The key players in this segment are the European OEMs whose market price is higher. AJAX has emerged as a cost-effective alternative.

What is your projection for the concrete pump segment in the near future?
The global concrete pump market is expected to reach USD 5.9 billion by 2025, at a CAGR of 6% between 2019 and 2025. The increasing focus on infrastructure and development of automation in the construction and manufacturing processes has a significant impact on the concrete pump market growth. The concrete pump segment is getting smarter day-by-day through IOT - digitalization, connectivity; automation is driving the development forward of infrastructure projects.

AJAX is geared to meet the challenges in the infra development sectors with its competitive advantage and differentiation strategy, and establish itself as a high-efficiency, quality player in the concrete pump category.

AJAX A25ZX Boom Pump in Action SiteAJAX A25ZX Boom Pump in Action Site: Residential Building, Mysore
How is AJAX geared up to meet the challenges and demands in the market which is seeing growing competition?
Today, over 19000 AJAX machines are working across the country in varied applications such as CC Roadways – National/State Highways, Driveways, Road/ Rail-over Bridges, Irrigation Canals/ Dams, Tunnels/ Underground passageways, Railways, Airport Infrastructure, Power Transmission Projects, Buildings, Factories, Industrial Foundations, Renewables Energy projects – Wind farm/ Solar Park projects, Urban Infrastructure Development - Skywalks, Metro Rails/Fly-overs etc.

AJAX is committed to embracing digital transformation and is constantly re-inventing itself and evaluating the opportunities and solutions, to emerge as a next-gen player investing in technology to improve its core capabilities and strengths. With the continuing growth and evolution of the concreting industry, AJAX stays at the forefront of technological advancement, benchmarking processes and best practices to deliver customer-centric solutions.

In fact, AJAX has a very strong focus on the capabilities needed to succeed in the new market dynamics and meet the challenges and demands. Strengthening its foothold in the concreting equipment market, AJAX will be introducing new products in the forthcoming customer interface platforms to help customers steer their business with increased speed, greater flexibility and enhanced quality.

NBM&CW August 2020

Bhupinder Singh, CEO, bauma CONEXPO INDIA

Exhibitors have welcomed the new dates for bauma CONEXPO INDIA as it will allow companies time to recover from the ongoing crisis and stabilise operations Read More ...

Arvind K. Garg, Chairman, bauma CONEXPO INDIA - Task Force and Executive Vice President and Head - Construction and Mining Machinery Business at Larsen & Toubro

Rescheduling the event to February 2021, would act as a catalyst in the Read More ...

Sandeep Singh, President, iCEMA & Managing Director, Tata Hitachi

The CE Industry is fighting battles on many fronts, including very low levels of plant capacity utilization and sales, and consequent impact on company Read More ...

Mu. Moahan, President, BAI

The government’s new urban development mission and the partnership agreements between urban local bodies and foreign players are expected Read More ...

Dimitrov Krishnan, MD, Volvo CE India

The central government should form a task force of ministers to review progress reports and identify issues that need to be resolved to kickstart the Infra Read More ...

Ramesh Palagiri, MD & CEO, Wirtgen India

Rebooting activities in the Infra sector and more so in the road sector is critical for the economy. We expect the road construction activity to pick up pace from Read More ...

Deepak Garg, Managing Director, SANY India & SOUTH ASIA

Technological evolution at frequent intervals, manpower management, right allocation of budget, and efficient management of cash flow Read More ...

Devendra Kumar Vyas, MD - Srei Equipment Finance Limited

The Government’s commitment is evident from its initiative of setting up NIP involving investments of Rs. 111 trillion over five years up to 2025. Read More ...

Jasmeet Singh, AVP, Corporate Communications, JCB India

Going forward, two key sectors are set to emerge and drive demand for construction equipment – first being the development of infrastructure in Read More ...

Sorab Agarwal, Executive Director, ACE

The CE industry will see growth in FY2022 - in similar numbers as seen in FY2020 - as are we are sure that the Government will find ways to keep the ball rolling Read More ...

Anuj Dayal, Executive Director, Corporate Communication, DMRC

Despite use of cutting-edge technologies in construction, mammoth projects are still dependent on labour involvement and their shortage Read More ...

Anand Sundaresan, Managing Director, Ammann India

Going forward, from FY 2021 beginning, we can expect many contracts being finalized by the Central and State governments Read More ...

Ajay Mandahr, CEO, Escorts Construction Equipment

The CE sector has a great future ahead and we expect 20-25% growth from next year onwards for the next 3-4 years. The anticipated recovery in the H-2 Read More ...

Puneet Vidyarthi, Brand Leader, CASE India

We are confident that the several measures announced by the government to reinvigorate the infra sector and revive the economy will help bring back Read More ...

Jaideep Shekhar, MD (Asia & EMEAR), TEREX Materials Processing India

We expect to see a modest growth in demand in 2021 vs 2020 and then a much steeper growth 2022 onwards. Most of the demand is expected to come Read More ...

Abhijeet Pai, President, Puzzolana

Since there is a lot of scepticism in the banks and NBFCs, we should take a more collaborative approach with the lenders so that they can repose more faith Read More ...

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture

Lifting & Specialized Transport

Lifting & Specialized Transport

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week