Debasis Bhattacharya, Head – Marketing, Sales & Product Support - AJAX Engineering

Debasis Bhattacharya, Head – Marketing, Sales & Product Support - AJAX Engineering
AJAX, an iconic brand with a refreshing identity to become a truly inspiring & innovative global leader by redefining the future & investing in new thinking in the concreting equipment business AJAX will unveil various new products which will give Concrete Equipment buyers increased speed, greater flexibility, reliability, precision, and enhanced quality with their next-gen technologies.

Our theme for Excon 2019 is ‘Made in India; Made for the World’
With the tailwinds of demand blowing in favour of concreting segment especially with a strong emphasis on indigenization, AJAX has strategically aligned its product portfolio in line with the Indian government’s ‘Make in India, Sell Global’ programme by indigenizing its product portfolio. We are offering state-of-the-art machines equipped with top-class technology, manufactured at our Bangalore plant for the complete bandwidth of construction infrastructure segments. We are geared-up to capitalize on the readiness of the market for the development of roadways/ highways.

Our recent products are incorporated with technologically advanced innovative solutions that encompasses the cutting-edge features providing product accuracy & reliability.

Our SPBP 25ZX is a hyper-productive Business Centaur with the dexterity of Argo and the intelligence of the Boom Pump. Our SPX 1204 is a next-gen slip-form concreting paver which is completely indigenized and innovatively designed to deliver maximum efficiency with minimal effort.

The launch of our ACURA SERIES ARGO 2500 & ARGO 4500 Self Loading Concrete Mixer (SLCM) will bring a new dimension to the world of concreting with inimitable features such as load cell weighing system (patent pending), Telematics, Electronic Drum Control Unit, Smart Concrete Batch Controller (CBC), etc.

AJAX Engineering

Our trouble-free commissioning, high uptime of equipment with stable and reliable performance at optimal cost, and our excellent customer service and satisfaction in after-sales support is giving increased RoI to our customers.
Having access to the best and finest infrastructure facilities, AJAX has the capacity and capability to design and manufacture reliable and quality products using path-breaking technology. We continuously work to improve the production processes in order to develop new and better products that achieve stable and reliable performance, while meeting the design specifications and stringent quality standards.

Our cutting-edge product developments with innovative features for concrete batching accuracy, and our serviceability and reliability in plant operations are all aligned to help improve performance and achieve efficiencies in our product-life cycle supply-chain with our indigenised concreting batching products and pumping applications.

Our prime focus is on developing cutting-edge features for product accuracy and reliability in our concreting machines and have a competitive advantage with product differentiation.
As a market leader in the concreting industry by virtue of our greater understanding of customers’ needs, strong insights into market trends, and our intelligent technological advancements, we are bringing product benefits and value to our customers. Our engineering and research team always looks at the buying behaviour and understands the pain points of the customers while developing prototypes and coming up with new product solutions which will address the functioning constraints along with the operability requirements of our customers in real-time site conditions.

The concrete equipment industry is getting smarter day-by-day and at par with the automobile sector through use of IoT - digitalization, connectivity, and automation – which are driving the development forward and leaving a significant impact on infrastructure projects.
AJAX manufactures intelligent Business Machines (iBM) with inventiveness, intuitiveness, ingeniousness, and with inimitable features. As a customer-centric Indian MNC, the company, with its engineering prowess, is bolstering the Indian infrastructure economy and creating value for the customers.

As a pioneer in the Self-loading Concrete Mixing technology, it has a very strong focus on the capabilities needed to meet the challenges and demands by advancing the technologies to align with the fast-changing industry trends. As a forward-thinking concreting player, it is adopting new technology trends and its recent products are incorporated with technologically advanced innovative solutions.

AJAX is contributing to employability and skill development schemes with skill-based hands-on training for concreting machine operators and service technicians.
With the tremendous impact of technology on the labour market marked by continuous change, the work environment has become more complex, requiring new skills and upgradation of existing skill sets. Today, the key challenge would be the skilled-labour shortage that is getting reflected in the bottom-line of the industry. The skill level of the operator greatly determines the high degree of quality and efficiency of the concrete batch throughput that gets achieved during the day-to-day operations of any concreting machine. In view of this, AJAX is providing skill-based training programs for operators and service technicians.

AJAX Engineering

Under its CSR program, it is conducting ‘Vocational Skill Development Training Program’ for the rural, semi-urban and urban youth for employability with the required skills sets. This training would assure 100% job opportunity with our customers / dealers after successful completion of the program. These training programs are being held at our Doddaballapur factory, Bengaluru. Later, this ‘Vocational Skill Development Program’ will be decentralized and conducted in different regions of India.

AJAX is on expansion spree in both domestic and international markets.
The company is a one-stop solution provider for product lifecycle management starting from pre-sales to after-sales. It has a wide geographical spread with 30+ dealers in India and 100+ touchpoints catering to the sales and after-sales requirements of customers.

In a bid to explore International market potential with our technologically advanced concreting products, AJAX is on a geographical expansion spree and has already penetrated international markets like the Asia-Pacific, Middle-East, and North Africa (MENA) regions. Our products are faring well and have been widely accepted for their top-notch features and best-in-class customer support.

AJAX Engineering

The CE Industry is likely to see a quantum leap with a rollout of massive infrastructure projects due to the increased investment schemes announced by the Union and State governments.
The global construction machinery market is expected to register a CAGR of 7.58%, during the forecast period, 2019-2024. The increasing focus on infrastructure and development of automation in the construction and manufacturing processes had a significant impact on the market growth.

Substantial delays from the state and central budgeted outlays of the earmarked funds for infrastructure development projects results in temporal complexity with a significant impact on the market growth of concreting equipment. Owing to these constraints, the concrete equipment market is witnessing a slow phase of growth during the start of this fiscal year, but it is likely to see a quantum leap with a smoother roll-out of massive infrastructure projects through increased investment schemes announced by the Indian Union and State governments.

NBM&CW December 2019

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