Manitou - Announces need-based solutions

Michel Denis
Michel Denis and Fernand Mira discusses with NBM Media, the company's strategy for positioning its products amongst competitors in the Indian market and its localization program. Excerpts:

Since the skid steer loaders and the telehandlers will be manufactured at Manitou's India facility, what is the localization program planned?

We have made a huge capital investment at our Indian facility wherein we have created a separate production line for telehandlers and skid steer loaders. We plan to localize the telehandlers in India to make them more price competitive so that they see better acceptance, as sales of telehandlers is still at a nascent stage. The localization process is currently at various stages of implementation and our target is to reach 100% localization by 2020.

When will commercial production of the two product lines start?

For the smaller range of telehandlers and skid steer loaders, we expect to commence production between June to December this year, while for the higher capacity range we expect to begin production by the end of this year. The validation process of vendors is currently on. India has a sound vendor base, with many having a global presence. To keep the price of our machines competitive, we will be looking at vendors for different machine parts, for example, for engines, we have both India Kirloskar and Perkins on our vendor list, and for tires we have Indian off-highway tire manufacturer, BKT.

Apart from meeting the domestic market requirements, our products will be exported to some Asian countries, Vietnam, Russia, Africa and Ukraine.

What will be the key competitive positioning for all your products?

It will be higher productivity and value through attachments; lower cost of ownership, efficient and reliable product support and customer service.

NBM&CW June 2019

Doosan Bobcat - One Machine Multiple Uses

The Bobcat Skid Steer Loaders can be used for multiple applications such as material handling, grading road cleaning, erection of road crash barriers, pavement repairs, brush cleaning in road sideways and many other jobs. In Read More ...

Sunward: Making a Mark in Europe

As one of the world's top 50 Chinese construction machinery enterprises, Sunward has introduced many new products at bauma 2019. The company has made a brilliant appearance with its mini excavator, medium excavator, skid steer Read More ...

CRCHI: Growing from Strength to Strength

Founded in 2007, China Railway Construction Heavy Industry Co., Ltd. (CRCHI) is a member of Fortune Global 500 China Railway Construction Corporation (CRCC). As a large enterprise, the business of CRCHI covers research, design Read More ...

Doosan Bobcat: Expanding Reach

The Compact Construction Equipment Market is going through a very good phase. Globally, there has been good demand for compact construction equipment, mainly from agriculture and construction sectors. There has been a shift Read More ...

Atlas Copco: Keeping Abreast of Market Trends

For the past five years or so we have been witnessing good demand for compressors in most sectors, especially in mining and quarrying, where portable air compressors play a pivotal role. The quarrying application is of paramount Read More ...

Escorts: Making Inroads into Global Markets

For Ajay Mandhar, CEO, Escorts Construction Equipment, the company's growth in the near future will come from increased exports to global markets as Indian products are finding many takers for their ruggedness, performance & value Read More ...

Trimble’s Constructible Process, allows you to build beyond BIM

Today, around the world, poor productivity is the biggest challenge for the construction industry. This reality is not only seen in developing countries but even in mature markets in the West. An analysis of labor productivity trends in the US indicated Read More ...

Metso Park, Alwar, Rajasthan - Metso India’s state-of-the-art plant

Metso Park is critical to the group’s operation and expansion plans, as it meets the domestic requirements for crushing and screening solutions and also for export to about 60 countries. Products include, for example, the skid and track mounted Read More ...

Sinotruk: Scripting a Success Story in India

Sinotruk’ new mining truck Howo Mine King is an innovative concept that combines higher capacity with ease of operation in tough mining conditions. An Allison automatic transmission (4600 ORS), MAN engine (MC13.48T30) and higher axle Read More ...

bauma Germany 2019

Our claim is: networking instead of building walls! That's how we position ourselves: Our tagline is 'Connecting Global Competence'. We are here to build bridges. We are investing in the future by driving innovation and creating a USP for ourselves. Read More ...

Tata Bluescope Steel

In building and construction segment, claddings are an integral part amounting to 6% of the total building cost protecting 94% of the investment. High quality coated steel cladding is being used in various segments such as industrial, commercial, institutional Read More ...

Everest Engineering: Safety is Key

We launched our Tower Crane Anti-Collision device in 2012 after making many modifications as per India's jobsite requirements. There were many problems because of frequent power failures at jobsites. The cranes, not being detected by anti-collision Read More ...

Elematic: Breaking the Traditional Mould

The precast market in India has been growing very well, especially in the last two years. We have been present here since 2005 and have set up a factory in Chennai (in 2007). Today, we have 33 big and small set-ups all over India. We are catering mostly to the construction Read More ...

JCB India

Continuous advancements in equipment by incorporating the latest technologies and manufacturing processes will propel the CE Industry to new heights of growth. Due to the numerous innovations made by JCB, the company, today, is seen as Read More ...

Jasmeet Singh - JCB India

All the innovations at JCB are aimed at giving our customers a world-class ownership experience with our machines, and as we go ahead, we will continue to utilize these smart and revolutionary technologies to offer unmatched benefits to customers Read More ...

Tata Hitachi

The star attraction for Tata Hitachi at bauma CONEXPO INDIA 2018, was the launch of the all-new backhoe loader ‘Tata Hitachi Shinrai’. Also demonstrated advanced technology with our new Super+ series of hydraulic excavators, the ZAXIS GI series Read More ...
NBM&CW

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture
L&ST

Lifting & Specialized Transport

Lifting & Specialized Transport
II&TW

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week