India is a key market for CNH Industrial

India, being an important strategic market for CNH Industrial will see investments in lower horsepower products in the next five years; it also plans to launch crawler excavators in the country.

Hubertus Mühlhäuser, CEO - CNH Industrial
“India is a very important market for us and we’re planning more investment here, especially in the lower horsepower products. We are also planning to make India our manufacturing hub for the Asian and African markets. In 2020, we will launch the ‘Crawler Excavator’ in the country and will begin local production in the second quarter.”

Hubertus Mühlhäuser, CEO - CNH Industrial
For the CNH Industrial construction segment, the strategic thrust is to develop a focused leadership position. The key priorities driving the strategy are continued delivery of the turnaround, earning the right to grow in products and markets, and to better leverage channel synergies with its agricultural business.

According to Mühlhäuser, “Once the CE business begins to show a sustainable track record of margin improvement, we intend to pursue opportunistic M&A. With our new strategic plan, we will achieve a 7% CAGR of net sales, arguably from a low base today, and with tailwind from our high growth markets in India and South America. We also see a 570 bps margin improvement to 9%, while our return on assts will improve to 24%.”

He informed that the company will invest a total of 1.2 billion in the construction segment, excluding the investment made by its supply partners. “India is a very important market for us and we’re planning more investment here, especially in the lower horsepower products. Despite the current slow economic growth, our focus is on the Indian market as we see more potential in sub 100 horsepower products there. We are planning to make India our manufacturing hub for Asia and African markets. Next year, we will be launching a new product - the ‘Crawler Excavator’ in the country and will begin local production during the second quarter of 2020,” said Mühlhäuser.

CNH Industrial Capital Markets

CNH Industrial has three manufacturing units in India, one for its construction equipment brand ‘CASE’ and the two for its ‘New Holland’ brand of tractors and CASE IH harvesters. In the Indian market, the company is number one in terms of sales in the ‘Compactor’ segment and number two in the ‘Backhoe loader’ segment.

CNH Industrial’s powertrain segment is a leader in alternative propulsion, and the company plans to increase its portfolio with focused investment in the revolutionary diesel technology, electrification, and in fuel cell technologies, allowing it to continue to drive non-captive sales growth. All of this will result in a 5% net sales CAGR, adjusted EBIT growth of 110 bps, and better RoI on assets to 32% with an overall investment of US$1.9 billion. Moreover, the company will provide customer-centric financial solutions to support all its business segments. These will include launching new products, entering new markets, and taking full advantage of the digitalization of its industries, all of which will lead to a portfolio of 4% and a net income CAGR of 3%.

For its agriculture segment, the company aims to double its market share in India by 2024, with increased mechanization. It has one tractor manufacturing plant in Greater Noida, and a plant for manufacturing harvesters in Pune.

On global trade war, the CEO said, “Global growth is going to stop if trade war continues. We are expecting to find the solution soon for this, which will help to improve our growth significantly in the global markets”.

NBM&CW October 2019

Liebherr places superior product offerings and services over pricing

Despite pricing being under pressure, Liebherr India will abstain from compromising on quality and safety of the product just to match the price offered by competitors. The company’s products will continue to be offered on the same Read More ...

Next Gen Compressors and Light Towers from Atlas Copco

Tony Van Herbruggen, General Manager, and S. Kumar, Business Line Manager, Atlas Copco Power Technique, Portable Air Division, share information on the company’s new technologically advanced products Read More ...

GHH to widen product offering, strengthen brand positioning

German tunnelling equipment manufacturer GHH is adding utility vehicles, explosive chargers, spray machines and scissor lifts to its existing line of jumbo drills, loaders, dumpers and concrete spray machines. Said Jan Petzold Read More ...

Vibrant ventures into concrete batch plants

Asphalt batch mix plant manufacturer Vibrant Construction Equipments has recently ventured into concrete batch mix plants, informed Kranthi Kumar Ravuri, MD. “As an engineering entity, we have a complete understanding Read More ...

Speco to promote asphalt batch plants in India

Korean asphalt batch mix plant manufacturer Speco, which has entered a technical collaboration with Gujarat-based asphalt batch mix plant manufacturer Atlas Technologies pvt. ltd. Mehsana, will be contesting the well-entrenched Read More ...

Kubota to build expertise in compact engines

Japanese compact engine manufacturing specialist, Kubota Corporation, will continue to add value to construction equipment with its compact engines. The company’s core expertise lies in manufacturing compact engines of 5kw to 157kw Read More ...

PMP offering complete package of solutions to OEMs

PMP industries will continue to provide higher levels of equipments performance optimization through its integrated solutions for India and global markets. The company is offering a range of solutions for varied verticals of construction Read More ...

MOD SCAFF – Scaffolding & Formwork Systems

MOD SCAFF Pvt Ltd is one of the leading formworks and scaffolding system manufacturers in India. Founded in 2000, the company has been serving the construction industry for the last 20 years with its high-quality metal formworks Read More ...

Srons Engineers receives order from Mumbai Metro

SRONS Engineers is India’s first Rock Bolts System manufacturing company to receive an order from a metro project to deliver rock bolts, self-drilling anchor systems, pipe roof systems, and many other products Read More ...

GS Caltex celebrates 10th Anniversary in India

GS Caltex India, which was established in Mumbai on 2 February 2010, has grown from 3 employees to over 80, having built an impressive client base of automotive and construction equipment OEMs, mining companies Read More ...

ACE Celebrates 25 years of Lifting India’s Growth

Action Construction Equipment (ACE), India’s leading Construction Equipment & Material Handling manufacturing company, hosted a gala ceremony to mark its 25th anniversary at Gurgaon’s Ambience Highland. The event was attended by Chairman Read More ...

NORD Drivesystems expands production capacity in Pune

NORD Drivesystems announced the expansion of its third facility at Hinjewadi, Pune. The inauguration was done by Vikram Kumar (IAS) Metropolitan Commissioner, PMRDA in the presence of Jutta Humbert, Managing Partner, NORD Drivesystems Read More ...

Bonfiglioli Scaling up productivity with smarter solutions

Italian manufacturer of gearboxes, drives and allied components, Bonfiglioli, is undertaking intensive R&D to develop products which will address demand for higher duty cycles, enable faster uptime, enhance productivity, and ensure Read More ...

Nadhi: Enabling Technology for Project Control

Kalyan Vaidyanathan, Co-Founder and CEO & Ravi Mundoli, Co-founder and CTO at Nadhi Information Technologies, discuss with Maria R the scope and challenges in driving business process changes and creating value as a technology enabler Read More ...

EPIROC Celebrating 60 years of building a strong India

Epiroc’s journey in India started 60 years ago as the (former) mining division of Atlas Copco. Under the patronage of India’s first prime minister, Pandit Jawaharlal Nehru, the company, in 1960, opened a sales office and brought its Swedish Read More ...

Chinese construction equipment major Sunward discloses long-term India plans

Chinese construction equipment manufacturer Sunward, which joined hands with Indian conglomerate ACE in 2018 for its foundation equipment, plans to extend its presence in the Indian market. ACE, the exclusive Indian distributor Read More ...

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture

Lifting & Specialized Transport

Lifting & Specialized Transport

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week