CASE Construction

Ajay Aneja, Brand Leader
Ajay Aneja, Brand Leader

“bauma CONEXPO INDIA is one of the leading platforms for construction industry in the country, where, this year, CASE India will showcase its entire range of products at stall 0.E01.”

2018 has set a new benchmark in sales of Earthmoving equipment.

The first half of 2018 saw a surge in demand by 33% in Earthmoving equipment compared to 2017. We saw 11% growth in the loader backhoe segment; 16% in Compactors; and 20% in Motor Graders. We are optimistic of increase in volume for the next year as well. The surge in demand was due to increased activity in the construction and mining sector. In view of the prevailing (favourable) conditions in the country and more foreseeable infra development, the Construction Equipment market will continue to see an upward trend in the coming years.

IoT and artificial intelligence are the next big thing in the construction industry.

There are a number of ways in which we can innovate and apply these technologies to boost the industry. For instance, productivity can be enhanced as these technologies can curtail downtime of machines, and give solutions for other important issues such as repair and maintenance. If a machine is repaired when the wear starts, the owner would incur less cost. IoT allows companies to tackle this problem head with equipment monitoring, wherein sensors in the machine detect maintenance requirements, send automated alerts for preventive maintenance, compile usage, maintain data and increase efficiency by remotely monitoring fuel consumption.

These solutions can further help to understand signals and patterns to deploy real-time solutions, cut costs, prioritize preventative maintenance, and prevent unexpected downtime. Advanced machine-control technologies ensure timely completion of projects, and there is also an improvement in the quality of work. Technology also looks at optimum utilization of equipment as per the required standards.

CASE 752

CASE believes in the long-term growth potential of the Indian infrastructure sector.

CASE India is known for its quality products, innovativeness, technology and customer service. The company believes in the long-term growth potential of the Indian infrastructure sector and consequently sees a huge opportunity in the Construction Equipment segment. Our machines are being used in prestigious projects like Sagarmala, Bharatamala and Trilateral Highway (India-Myanmar-Thailand highway).

Its equipment is powered by FPT Industrial engine with new features that have raised the bar for performance, fuel efficiency and power. Time bound projects need reliable machines, so all CASE machines are maintained well to ensure that they are available at all times. Regular maintenance also makes them more durable and fuel-efficient. Keeping operator comfort and safety in mind, major products are equipped with an air-conditioned ROPS cabin.

CASE 851 EX

With the CASE NCR showroom, CASE India is expecting more growth in the region.

CASE India’s products are being used in India as well as abroad. We plan to expand our dealer network from the current 71 dealers with over 300 touchpoints across the country. Our sales-and-service network provides spares and service even in remote locations, and we have a dedicated product-support teams across all regions, especially for our heavy line of products.

CASE India recently inaugurated its first company-operated showroom in the NCR to provides sales, service and spare parts. The concept of our CASE NCR showroom is getting a great response and we are confident of expanding our presence in the region.

CASE 1650 L

Products made at CASE’s manufacturing facility in Pithampur are exported to over 30 markets.

CASE’s manufacturing facility in Pithampur serves the Indian road and infrastructure sector and exports products to over 30 markets.

CASE India produces vibratory compactors and backhoe loaders, which are being exported to the markets of Africa, South East Asia, Russia, Sri Lanka, Bhutan, and Middle East countries. As an industry player, every country serves as our customer and we remain focused on meeting their expectations in regard to aftersales service and support.

NBM&CW December 2018

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