Macons Equipments

Dharmesh Surelia
Dharmesh Surelia, CMD

"bauma CONEXPO INDIA 2018, is a platform to talk about our next 2-5 years of servicing the Concreting Equipment market in India, importing the best global technologies & adapting them for Indian usage, and upgrading our products to stay in sync with the best practices."

Fuel efficiency per cum output will be a big product differentiator.

Higher productivity and lower cost of output is a matrix that is the prerequisite of the Indian market. With fuel costs shooting up, fuel efficiency per cum output will be a big product differentiator. India is predominantly a price sensitive market, yet our emphasis is to offer ROI over 2 to 3 years’ working of the equipment, rather than a low-price tag.

Another trend will be to offer more models within the same family of products so that customers can choose the most appropriate size of the plant/machine. Macons believes in offering solutions rather than just plants and machines.

2018 has set a new benchmark for Concrete equipment sales.

Year 2018 has been pretty good so far viz-a-viz last year both for Macons and the industry. However, we have set ourselves a task of outgrowing the market trajectory. We are very clear in our target for 2020, and things are being put into place for achieving the set targets. If the upbeat mood of cement manufacturers is anything to go by, a CAGR growth of 10% or more for the next few years is possible.

Macons Equipment 120

Continuing our legacy of introducing need-based technologically superior equipment.

With our recent JV with world leader Socage, Macons has continued its legacy of introducing need-based technologically superior equipment to the Indian market; In fact, the JV is a continuation of our commitment to offering contemporary products with technology appropriately adapted for Indian applications. Macons-Socage products are high utility products that will redefine working at a fast pace and with the highest safety of man & material. It will ensure a technological shift up from the current practices. You will hear more about it from us during bauma CONEXPO INDIA.

The quantitative and qualitative improvements in our aftersales service will soon be visible in the market place.

Macons is the pioneer amongst the Indian brands in the Concrete Equipment industry, however, there are many global players in the market competing with us now. In a slew of activities undertaken at various levels, special effort is on to improve and increase our market footprint. This shall be done through a combination of our own offices and our dealership network.

Macons MCP BIN 120

At Macons, we are working on three vital ingredients: high productivity equipment, highly reliable plants and machinery, and efficient aftersales service. While product improvement is an ongoing process for our R&D-Manufacturing-Customer satisfaction loop, the aftersales service is under sharp focus, and the quantitative and qualitative changes will be increasingly visible.

We have a target to export 10% equivalent of our top line.

Our product range is contemporary enough to create a niche in the SAARC/neighbouring countries. We have decided to expand selectively in handpicked countries in the Middle East and Africa. We have a target to export 10% equivalent of our top line in quick time and take off therefrom.

NBM&CW December 2018

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