Sany India Bringing More Value

Dheeraj Panda
Dheeraj Panda, Head - Excavator & Mining Business Unit, Sany India, shares his views with Maria R on the growing demand for infrastructure development equipment across various sectors.

With more than two decades of experience in sales and marketing, what is your projection for the Indian infrastructure construction market and the growth you see for Sany India?

The outlook for the construction equipment industry is largely positive. For a country like India where the GDP is growing above 7% per year, there are a lot of infrastructure gaps that need to be filled. Being an economic driver, the sector is naturally the focus of the government, which earmarked a sum of $92.22 billion for the sector in the Union Budget of 2018-2019.

This has also resulted in the private players, domestic as well as international, taking a keen interest in projects ranging from ports, inland waterways, roads, to airports and smart cities. The momentum is likely to continue, and we will see the industry getting more and more competitive. The general elections in 2019 may have some temporary dampening effect but it will be a temporary blip.

As for Sany India, we have doubled our growth in the past four years and are well poised to reap the dividends. As an end-to-end solutions provider with a wide product portfolio of Excavators, Cranes, Concrete Equipment, Port Machinery, Foundation solutions and Road Equipment, we can participate in every stage and aspect of infra development in India.

Sany SY350LC-9H

How do you see the current market of mining & earthmoving equipment and for excavators in particular?

The outlook for the mining and earthmoving equipment industry is quite optimistic as there is a lot of opportunity for the industry in meeting the infrastructure demand for the sector. Some industry reports have projected that the excavator segment will grow at a rate of 15-17% between the years 2019-2022.

The targets set by the government for road development (whether it is under the aegis of NHAI or projects like Bharatmala, Gram Sadak Yojana etc) will ensure the need for equipment which is efficient and has the ability to work under tough conditions as well. Plans for ports and airport development under the Sagarmala, Inland waterways and the Udaan programme has provided further impetus. With the huge amount of work that needs to be done, we will see an upward trend in sales of excavators in the foreseeable future.

This year, the total excavator sales are expected to cross 25,000 units, which is an improvement over the figures of 2017. The industry may witness a temporary disruption because of upcoming elections in certain states at the end of this year as well as the general elections next year. However, growth is expected to be back on track after that.

What about the capacities and features of your excavators?

Sany offers a wide portfolio of hydraulic excavators with capacities ranging from 2-tons to 75-tons, which are used for diverse applications ranging from plantations, earthwork, road projects, irrigation, quarrying and mining. The excavators robust structure ensures reliability and profitability, and the machines can deliver their best even in the harshest of working conditions.

We are also committed to deliver high profitability through better productivity and best-in-class fuel economy. This is brought about with a combination of advanced hydraulic systems and superior synchronisation of hydraulics with engine.

Sany SRT55D

There is stiff competition with contractors looking for advanced equipment along with multi-dimensional support services from OEMs to complete their projects on time. How is Sany meeting this demand?

At Sany, we ensure that our customers always get extra value for their money through technology and innovation. For example, our excavators incorporate technology for high fuel efficiency and productivity. Sany’s GPS tracking and monitoring system through a proprietary app shows real time data of the machine’s operation, precise location and operating hours to critical operating parameters, which ensures that customers can get the best operating efficiency from their machines.

In addition, we ensure availability of critical spare parts through over 100 touchpoints across the country. On the service front, we have an ‘8111’ commitment. We ensure that in case of any technical issues our service person reaches the machine in 8 hours. Our aim is to solve the issue within 1 day and that the downtime is reduced by providing 11 periodic services to our customers.

It’s almost a year or so since Sany entered the mining business. What feedback have you got for your mining equipment and what are the cutting-edge technologies that distinguish them from the competitors?

The response received for our mining foray has been promising and we have made good inroads into the segment. Our mining equipment had already proven its mettle in the international markets and the domestic market is no different. We plan to take forward our presence in this sector to new levels with the launch of more products in India.

Sany’s SRT 55D, Rigid Dump truck is equipped with a high-strength frame and is 20% stronger than any other product in the same category. It has a gross horsepower of 480kW, 650HP@1800rpm and a payload capacity of 60 U.S tons (55 metric tons), which is best in its class. High safety features are combined with reliability, durability, comfort and cost effectiveness.

India’s rental market is quite big, and its equipment requirements are a bit different from the institutional buyers. How strong is Sany’s focus on this major market segment?

With the increase in infrastructure developmental activities, the rental market will continue to be one of the key drivers for the excavator segment. The implementation of GST last year has given a further boost to the rental market by easing transport across the country.

The rental market demands the equipment to be reliable as well as flexible in terms of applications. Sany has consistently delivered excavators that can work on various applications; our 20-ton machine portfolio is an example of such versatility, which, coupled with reliability and better profitability, has helped us create a strong brand positioning in the rental segment.

NBM&CW September 2018

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