Prasenjit Ghosh
CEAT: “We’re launching 3 new products in the areas of Port, Mining & Infrastructure, at bauma Conexpo India; they have been brought in after substantial customer insights,” discloses Mr. Prasenjit Ghosh, General Manager – Marketing & Service, CEAT.

What are your demand projections for the off-highway tyres segment in India?

We are looking at an aggregate demand of 15% in the coming year owing to market moving up and OEM’s volume uptick.

What are your present portfolios of off-highway tyres offerings in India? Also tell us about the Equipment verticals being catered to with your offerings.

We are present in all Off-road verticals from Ports, Mining, Construction and Infrastructure in both Bias and Radials. To add to that, we have various service initiatives.

What are your areas of product service support to optimize tyres’ life?

We have long-term service engagements at key sites, along with regular tyre maintenance workshops and support. We also publish newsletters such as ‘One2One’ with relevant information and guiding articles for better management of various aspects of a fleet / site.

Is the CE sector fully geared to usher in GST regime from April 2017? How do you see its impact on the industry?

The long-term impact will largely be positive with ease and transparency in operations. However, the immediate impact is hard to judge considering we have both strong organized and unorganized operators in the sector.

What would be CEAT’s focus during its participation at bauma Conexpo India 2016? What products and services will be launched/displayed at the show?

We are looking at launching 3 new products in the areas of Port, Mining & Infrastructure that have been brought in after substantial customer insights. Apart from these, our Radial range will also be showcased. Also, catching up with the existing customers and generating new leads will also be on our agenda.

NBM&CW December 2016