Vibrant: “The USP of our brand is high quality design, affordable cost and dedicated customer support service,” says Mr. Kranthi Kumar Ravuri, CEO, Vibrant Construction Equipments Pvt. Ltd.
What will be the company’s focus during its participation at bauma Conexpo India 2016?
Vibrant Construction Equipments Private Limited is one of the emerging companies in the market. Our prime focus during our participation in bauma will be to reach potential customers who will be present in large numbers and make our brand more visible in the market. We will promote our primary product Asphalt Batch Mix Plant which is more in demand currently. Since our manufacturing unit is located in Hyderabad, we can easily cater the needs of southern India. However, we would also aim to extend our supply across the globe.
What products and services will be launched/displayed at the show? Kindly highlight the USP of one of your newly introduced products?
Vibrant Construction Equipments has been manufacturing road construction equipment, such as hot mix plants, wet mix plants, bitumen sprayer, etc. Now, in accordance to the specifications of MORTH, Asphalt Batch Mix Plant has been made compulsory to lay highway roads. Vibrant’s team, after a lot of R&D has come up with a high-quality design to manufacture asphalt batch mix plant. Its USP is design, affordable cost, ease of shifting the plant due to our skid mounted design, Pug mill mixer with international design and excellent customer support.
Higher uptime, low operating cost, strong after-sales service, and spare parts availability have become key selling points. How is your company strengthening its position in these areas?
With the growing competition in the market, it would be very hard to survive unless we maintain good quality, so the prime focus of Vibrant is to provide best quality plants. The skid mounted design provided by Vibrant enables easy installation and hassle-free shifting. The batch mix plant manufactured by us, has certain distinguishing features which would enable us to deliver efficient outputs. We have a strong service engineers cadre to provide post-sales service to our clients. Apart from this, we are making spare parts available in various corners of the country to lower the downtime of our machinery.
What is your view on the growth of the CE industry in India?
A country would be called as a developed country if it has good infrastructure, which primarily comp- rises of roads and buildings. With the government’s shift in focus on infrastructure development, which is a positive sign for the development of the nation, the CE industry will be seeing a rise in demand. This in turn will provide employment opportunities to many. Vibrant’s prime motto is to provide quality machinery which would enable better infrastructure for our nation.