ECEL–A leading Construction Equipment Provider in India

ECEL–Rising Like a Phoenix

Kamal Bali
ECEL's well diversified business operations, strong technical standing, ability to forge the right partnership with technologically rich global majors and sound management band width is sure to elevate it to the status of a key construction equipment player from its current status. The decision to set up state-of-the-art manufacturing facility at Ballabhgarh has been a very prudent one. Not only does the new facility treble its manufacturing capacity, it shall also provide the necessary band width to handle a diverse range of products, take quality standards to global levels, and provide better response to our customers through an inherent flexibility to change the product mix at very short notice. Our vision is to grow exponentially and hit a top line of Rs 2000 Cr and volumes of 15,000 units by 2011-12, through consolidation and value enhancement of our current offerings in one hand, and strategic forays into adjacent domains, on the other. We want to be seen as one of the top players in the industry, truly esteemed for innovation and value addition, says Mr. Kamal Bali, Chief Executive Officer Escorts Construction Equipment in his Interview with S.K.Khanna & S.A.Faridi.

Unfazed by current slump in the construction equipment market, ECEL has taken a bold decision to set up a modern manufacturing plant at Ballabgarh, Haryana. What are the fundamental economic and business considerations behind this move? How it will entrench ECEL’s position in the domestic market place?

ECEL
Some of the verticals of the Indian ECE (Earthmoving & Construction Equipment) industry are probably undergoing a temporary slowdown in demand–thanks mainly to the prevailing bearish sentiment on account of a downturn in the global financial markets, input cost increase and higher interest rate regime. However, in India, nothing has changed in terms of the infrastructure building requirements and there are huge number of projects on and many more are in the offing. Clearly, there is no fundamental shift on the demand side in the medium to longer term. The next six to eight months may see a temporary postponement in demand (because of the factors that have been stated earlier), but since infrastructure is the basic platform for economic growth, we do not see any sign of India moving away from growth regime over the next five to seven years.

The decision to set up state-of-the-art manufacturing facility at Ballabhgarh has been a very prudent one. Not only does the new facility treble our manufacturing capacity, but also provide us the necessary bandwidth to handle a diverse range of products, take quality standards to global levels, and provide better response to our customers through an inherent flexibility to change the product mix at very short notice.

What would be the capacity of this new facility, major products line to be manufactured and the planned schedule of the plant to go on stream?

With the addition of our facility at Ballabhgarh, our production capacity would go up, in phases, to 15,000 units per annum. The new plant would cater to manufacturing of existing and new generation Hydraulic mobile Cranes, Truck mounted Cranes, Vibratory Compactors, Forklift Trucks and Backhoe Loaders.

With wider basket of products, what would be pricing policy at work to price its products right at the very first time. Does the company believe in the benefit of high volume, even at a lower per unit price to build a wider customer base for its products and services?

We, at Escorts, have always believed in and worked towards providing the maximum value and benefits to our customers. We are sure that our large base of existing and prospective customers will get greater value throughthe increasing bandwidth in our offerings as also because of innovative products and services which are on the angle.

ECEL has spearheaded important technological developments through its collaboration in earthmoving segment in contemporary range of cranes with overseas construction equipment majors. What have been recent collaborative arrangements to add muscles to ECEL technical and marketing strength?

ECEL has truly been at the forefront of innovation and technological leadership in the Indian ECE space, over the last three decades. Pioneering the introduction of Hydraulic Mobile Pick-n-Carry Cranes in 1971 where we continue to hold the global leadership position, we successfully pioneered the concept of Backhoe Loaders in the early 80’s together with a JV partner. Immediately thereafter, we introduced Vibratory Compactors and Slewing Cranes, followed by distribution of Crawler Excavators and Forklift Trucks.

In the new millennium, we have added a host of new offerings products including Articulated Boom Cranes together with FASSI GRU of Italy, Tower Cranes with ALPHA & HUATA, and Crawler Cranes up to 300 tonnes together with IHI of Japan, Motors Graders of Leeboy, US, and Power & Telecom Utility Equipment with Altec, USA.

This tradition will continue. . . soon, you will see a couple of newer introductions coming from ECEL stables.

ECEL has in place a sound network of countrywide dealership, after sales and customer support system. How is it being further strengthened in view of new products and services being added after expansion? How the introduction of renowned Lean Sigma system, introduced earlier, has induced efficiencies enterprises-wide including increasing customer loyalty/market share and growth in sales?

ECEL
With an 88-location strong customer support networks, ECEL probably has the finest and one of the largest customer friendly networks in the country. We are working very closely with our network partners to further improve their reach and service levels. Improving service levels is an ongoing journey towards excellence and training is one of the keys to it. In addition to our Faridabad training center, we set up another training facility in Bangalore for imparting the skills for equipment operation and maintenance and sensitizing the personnel to changing customer expectations. The training facility is spread over 16 acres of land, and includes Workshops, Training Class-Rooms, demonstration sites, board & lodging facilities for 200 persons at a time. We also conduct training programmes for ITI boys and freelance operators to hone up their skills and make them employable.

What is the market share the company expects to garner in the next three-four years? Will you be ocusing on value sales or volume sales to lift market share?

Our vision is to grow exponentially and hit a top line of Rs 2000 Cr (1000 on the existing and 1000 on the happening products) and volumes of 15,000 units by 2011-12, by consolidation and value enhancement of our current offerings on one hand, and strategic forays into adjacent domains, on the other. We want to be seen as one of the top players in the industry, truly esteemed for innovation and value creation.

How the present pressure of rising input cost, wages is proposed to be handled by the company to enable it to maintain its product line price competitive on a sustainable basis?

No doubt, the input cost increased, particularly on account of steel, has been exceptional in the first half of the current fiscal. I believe steel has not seen this quantum of increase in the last two decades. We have taken and are taking a number of steps to contain the impact of this increase through value engineering and other innovative strategic cost reduction measures.

What are various measures at hand to deal with growing manpower crunch including systems placed at company’s end to improve skill of existing manpower, inducting new one as well as improving customer skill to handle equipment with operational efficiency. It is really a paradox that at customer’s end due to lack of training, equipment are not being utilized as per their potential?

We are completely aware of the manpower challenges and lack of training at customer’s end. Keeping this in focus, Escorts Construction Equipment Limited has initiated organized training programmes for the operator level manpower, at our training institutes in Bangalore and Faridabad. The facility, curriculum, methods, processes and skill certification for the training program has been accredited by CIDC (an organ of Planning Commission of India).

NBMCW November 2008

G.K.Technochem Focusing on Latest Technologies

"G.K.Technochem - pioneer in the introduction of various new technologies in India and an ISO 9001:2000 certified company is engaged in the business of epoxy, polyurethane, Polyurea floorings and coatings, antistatic flooring, waterproofing, repair and rehabilitation of structures. It has executed many critical jobs in India and abroad and has created a name for itself through quality and timely services," says Mr. O. P Gaur, Managing Director, G.K.Technochem, in his Interview with S. K. Khanna.

Set up in 1989, how G.K.Technochem over the years has evolved itself into a successful solution provider for complex repair and rehabilitation of structures. What are company’s related business areas in the service of construction and allied industries in the country and abroad?

G.K.Technochem was incorporated in 1989 and since then it has created a name for itself in the construction chemical industry not only in India but also abroad due to its timely and prompt services and quality work. G.K.Technochem has also been pioneer in the introduction of various new technologies in India. This is an ISO 9001:2000 certified company engaged in the business of epoxy, polyurethane, Polyurea floorings and coatings, antistatic flooring, waterproofing, repair and rehabilitation of structures.

G.K.Technochem has also been in the forefront to acquire latest technologies and modern machineries and equipment for the over all growth and modernization of application techniques to save manpower and utilize them for the overall growth.

G.K.Technochem provides regular and up-to-date training to its employees regarding new techniques and latest technologies and improvement in the way of execution of work.

G.K.Technochem has back up product support of some of very well-known Indian and overseas companies. How this arrangement has worked well as a win-win factormutually in the growth of G.K.Technochem Product range and services. Which are these companies with whom G.K.Technochem is lending product support arrangement?

No organization can grow in isolation from the others in the industry and the same is applicable to G.K.Technochem. Therefore, G.K.Technochem has tied up with some extremely renowned and well–known multinational companies for the over all growth and development of the construction chemical industry.

G.K.Technochem has been awarded the best applicator trophy for the northern region by M/s Fosroc Chemicals (I) Pvt Ltd.

G.K.Technochem has also tied up with Carbotech Minova for the construction chemical solution. In India G.K.Technochem has tied up with Laticrete India Pvt Ltd for the tile adhesives and other construction chemicals and also with Boss profile for their vitrified tiles.

It is the combined efforts and mutual understanding that has foster strength in the relationships with which G.K.Technochem shares its business withi its associates.

G.K.Technochem has a large tally of assignmentsundertaken for its clients in industrial floorings, wall coatings, waterproofing, foundations, tunnelingdams using various sophisticated services and techniques at its disposal. Can you in brief touch upon one or two success stories relating important assignments? Also tell us the number of projects completedin India and abroad which have made a meaningful contribution in terms of new concepts applied and timely technical service provided.?

G.K.Technochem has executed many critical jobs in India as well as abroad. G.K.Technochem completed 24,000 m² area for the 6mm screed in Kenafric Industries, Nairobi, Kenya in just 100 days with a manpower of 6 men only. It was an extremely critical job and was supposed to be completed in 4 months.

G.K.Technochem also did the structural repairing of Column and beams for La Shangrila hotel in Cannaught place for 51cm using approx 70 tons of material.

G.K.Technochem has also undertaken metro tunnel repairing jobs also for Rajiv Chowk underground Metro station and old Delhi metro station for the injection grouting using Carbotech material to stop the ingress of running water in the tunnel. It was extremely critical job and required an indepth application and expertise but our experienced team of professionals carried out the work to the utmost level of perfection.

G.K.Technochem is one of most experienced applicator shaving ISO Certification for specialized jobs relating to industrial flooring toppings and protective coatings. What are various quality ensuring systems placed in the company and training facilities available at company’s end to fine-tune the skill and expertise from time to time, making the company as one of the favorite destination for these jobs on repetitive basis?

G.K.Technochem got an ISO certification 9001:2000 due to its extremely quality and prompt services and timely completion of jobs.

Since then G.K.Technochem has always maintained its quality standards and ISO norms. To ensure quality work G.K.Technochem provides checklist to every department to measure deviations and take timely corrective actions in this regard.

G.K.Technochem conducts various training programs wherein specialists from abroad comes and impart training to its employees. We also send our manpower and personnel abroad to help them understand the latest technologies, updates techniques, modern machines and equipment.

How would you look to the future of G.K.Technochem in this business in the next three-four years? Are you looking at other product tie-up arrangements within the country or abroad?

G.K.Technochem sure have maintained its growth in this difficult time of the economy and is confident of doubling its turnover within next two years. G.K.Technochem also look forward to provide its employees a healthy atmosphere for their overall growth and development.

G.K.Technochem is also planning to tie up with some other companies within India and abroad to increase its reach in the construction chemical industry.

Despite a vast of knowledge and expertise about concrete technology and its interplay in construction practices, the awareness about repairs and rehabilitation of structure is skin deep in the industry. The repair and rehabilitation work is still regarded as the poor cousin. What role a forward looking company like G.K.Technochem can play in creating proper awareness about this so as to save structures from premature degradation?

G.K.Technochem has also been pioneer in introducing modern and latest techniques and technologies in the construction chemical industry. Today construction chemical industry has grown tremendously and has incorporated various new products for the repair and rehabilitation of old structures to save them from premature degradation. G.K.Technochem is making all efforts to create awareness about these products in the market and to help these products penetrate in the local market.

Now G.K.Technochem plans to create training programs among architects and builders to create more awareness and word of mouth in the near future.

NBMCW June 2009

The Benchmark for Specialized Civil Engineering


Somnath Biswas, Managing Director, Reinforced Earth India Pvt. Ltd. & Director, Freyssinet Menard India Pvt. Ltd.
Reinforced Earth India is a private limited company, wholly owned subsidiary of the Soletanche - Freyssinet Group.

Soletanche and Freyssinet, which have complementary expertise share the culture innovation, have come together to form a specialised civil engineering company unrivalled in the world.

The merger will generate not only exchange of technical know how, but also geographical and marketing synergies. This will help to move us to a new level, in terms of our market coverage, knowledge of customer and ability to respond to wider opportunities.

The objective is to achieve higher leverage on well-known, well-regarded brands and making the most through each subsidiary’s local roots.

They are both leaders in the complex techniques that are key links in the construction chain, and the brands are international benchmarks. The expertise dovetails for an example, Freyssinet’s structural engineering capabilities with Soletanche’s capabilities in technical foundations to better meet challenge of innovation involved in building a bridge.

Being a subsidiary company of Soletanche and Freyssinet Group – Reinforced Earth India becomes one of the leaders in this field of activities.

The main activities of the company are Reinforced Earth®and TechSpan®(precast arch structure). Besides, there are other precast products available. The products ensure high quality and safety standards, long–term performance and durability, low risks/economic ramifications and sustainable technologies. We also take up MSE wall rehabilitation programmes and provide hybrid engineering solutions to challenging projects. Precast box structures (Techbox) and Terranail (Shored Reinforced Earth Walls) will be our new areas of activities with high end technical superiority.

Reinforced Earth India participates in projects that involve design and build solutions, except direct civil works. The business model evolves around providing value-added services through effective design and construction management. Special forms, accessories and bespoke supplies are delivered to the projects. Our experienced engineers and technicians supervise the activities like precasting and erection and sometimes execute the works; with infrastructure, plant, machinery and materials (concrete and rebar) support form the EPC contractor.

Reinforced Earth India, concentrates mainly on the site engineering, operations management, and construction supervision. The organization strengths are built around strong values and principles with prime focus on quality, delivery, and customer satisfaction.

Reinforced Earth India is committed to improve the environment protection of construction sites. It has a strong safety, health and risk prevention policy and dedicated towards a strong corporate social responsibility.

Reinforced Earth® A Major Innovation

Reinforced Earth is recognized as a major innovation in the field of civil engineering. Owners, engineers and contractors worldwide, make use of it for the construction of many types of structures, predominantly walls and bridge abutments.


The merging of the Reinforced Earth and Freyssinet Groups in 1998 further widens the range of materials and applications and confirms the group as the world leader of soil reinforcement, both metallic and synthetic. The group is present in all five continents, and benefits from both local experience and worldwide expertise.

The Reinforced Earth Group has developed several techniques that have advantages in common:
  • Long service life due to use of reliable and durable materials
  • Considerable savings in both construction time and material costs
  • Aesthetically pleasing structures that blend with the environment.
The Reinforced Earth technique has revolutionized construction, and can be applied to all types of retaining structures, including:
  • Roadway structures
  • Railway structures
  • Industrial and protective structures
  • Marine river structures

Indian infrastructure is growing in all its segments. We are strongly present in the highway development projects and exploring the possibility to use our expertise and technology in other areas like hydraulic/ marine applications in ports, railways, hills etc. We intend to extend our technical superiority to all the possible segments of Indian infrastructure.

We have executed several critical projects across India and currently involved with many national projects. Our dedicated professionals are committed to excellence that makes every project unique in nature. We have the privilege to mention a few projects of national importance such as the Delhi-Gurgaon Expressway project that was a challenging task considering the distance and time frame.

The company has also completed the Reinforced Earth Structures of 45,000sqm at Bangalore International Airport in a record time. In Bangalore also, we have executed the longest Reinforced Earth Structure for the Outer Ring Road.

In Delhi, the Mukarba Chowk, was extremely critical as far as design and constructions were concerned. The Guru Teg Bahadur Smarak, a monument for the Sikh Guru was a unique blend of aesthetics and civil engineering.

We are at present involved in various national infrastructure projects in the country and have recently been awarded the construction of Reinforced Earth Structures for Badarpur Elevated BOT Road project, which will be a boon to the travelers between Delhi and Faridabad and beyond. We are involved in many projects in different parts of the country like Bangalore Metro Railway, Nagpur–Raipur Section of NH-6, C-10, C-11, C-13, C-14 and C-15 Packages in Andhra Pradesh, Signature Bridge– Wazirabad in Delhi, and so on.

Freyssinet Menard India Private Limited

Solatanche – Freyssinet group also have another subsidiary in India named Freyssinet Menard India Pvt. Ltd. The FMI focuses on its strengths in the fields of pre-stressing, stay cables, structural fittings and repair techniques.

The company has been currently executing two hi-tech civil engineering projects in India. First being the stay cable bridges over river Chambal in Rajasthan, when finishes the bridges will ease the congestion on the East–West corridor (NH 76). FMI has been contracted for the cables stayed bridge with a total length of 750m and a Central Span of 350m. FMI’s involvement is in delivering and installing the pre-stressing together with cable stays.

The second project is unique and first of its kind in the world. The supplying and installing of the Cohestrand Cables®for the roof of Dr. S.P. Mukherjee stadium that will hold the swimming competitions during the 2010 Commonwealth Games in New Delhi. The designs and the installations demanded highest engineering skills and FMI’s professional took the challenge and innovate special civil engineering processes.

NBMCW June 2009

Lubrizol: Dedication of Our Licensees is Bearing Fruits

Lubrizol: Dedication of Our Licensees is Bearing Fruits
"As far as Flowguard CPVC is concerned, Lubrizol are the Innovators of CPVC technology globally and in India Lubrizol hold 55% of Market share as of now and look forward to retain the same in coming years. The dedication of our Licensees is bearing the fruits and this is possible because of our continuous team work and R&D at our facilities in USA and Belgium," says Mr. Manoj Dhar, Business Development Manager, Lubrizol Advanced Materials India Pvt. Ltd, in his interview with S.K.Khanna.

How does Lubrizol look at the emerging market for advanced plumbing and industrial piping products market in India? What is the role of the company (Lubrizol) in promoting technology transfer of the FlowGuard family of plumbing products in the country?

The market scenario is quite encouraging with increased acceptability rate amongst the users and consultants now. The future is definitely going to be eco–friendly plastic and the demand will be enormous. As far as technological transfer is concerned, Lubrizol are always on the path of dedication for it through our Licensees. we still consider that Lubrizol have a long way to go. The dedication of our Licensees is bearing the fruits and this is possible because of our continuous team work and R&D at our facilities in USA and Belgium.

In this technology transfer, who are the main licensees of FlowGuard pipes and fittings, — where are their manufacturing facilities located and the application areas of the product range?

The details of our Licensees are:
  1. Astral Poly tecknik Ltd, Ahmedabad
  2. Ashirvad Pipes Pvt Ltd, Bangalore
  3. Ajay Industrial Corp., Delhi
The application is related to plumbing for transportation of Hot and Cold potable water.

What are the important technical attributes of this product range with regard to their non-metallic nature, resistance under corrosion conditions, flexibility in application and eco-friendliness, service life and cost effectiveness as compared with similar products in the market place?

Lubrizol: Dedication of Our Licensees is Bearing Fruits
The utmost advantage what plastic has over the metal is that it does not get affected by air, water and soil whereas the metal is easily attacked by these natural elements in plumbing. In our products, we do not face any corrosion, scaling, leaching, 100% leak proof joints, and above all it does not need any maintenance when installed properly.

These products are in use in India for over eight years. Based on your market perception—what has been the response so far? What is your promotional model for distribution to address the physical availability, knowledge availability of your products and services and your plans to introduce new products?

Now, the people are eager to know more and if we take Urban areas into account, they are aware of it. Recently, Pune University has included Plumbing as one of its Optional courses in Civil Engineering field with a full fledged Laboratory which is first of its kind in the country.

Lubrizol: Dedication of Our Licensees is Bearing Fruits

Everyday, a new person gets added to this field and we are proud of this that IPA who is working towards a good cause of educating the new entrants. Even the certification programs are framed out for them to be professionally qualified.

We at our end conduct plumber training programs which is being done by our well–qualified professionals.

What does market share your company enjoy today and how do you look at the same in the next two years?

As far as Flowguard CPVC is concerned, we are the Innovators of CPVC technology globally and in India we now hold 55% of Market share and look forward to increase the same in coming years.

Your company was one of the important participants in the 2nd International Exhibition of Plumbing and allied products—PlumbexIndia’09. How gainfully you have benefited from this participation in terms of product and business promotion?

The footfall during the show meant that only related persons visited the show, it has been a positive step towards the plumbing sector taken by IPA which has created awareness amongst the mass about the importance of Plumbing in the industry as a whole.

NBMCW May 2009

Finolex Industries: Focus on Product Upgradation

Finolex Industries: Focus on Product Upgradation
"Finolex has continuously upgraded its product range so as to cater to the growing needs of the construction industry all across the country. Our inhouse technology in manufacturing PVC compound is the key in maintaining consistent quality for all Finolex products. Our tenure of over 3 decades in PVC pipes and fittings is itself a testimony to this. Finolex lead free pipes and UV stabilized plumbing systems have already been introduced in the Indian Market. We have also been introducing new range of products as per market requirement," says Mr. V.V. Khandekar, President, Finolex Industries Limited, in his Interview with S.K.Khanna.

What are your views on the technological development in PVC Pipes and Fittings domain in India and how does it compare with development abroad? How does Finolex Industries Limited, the largest manufacturer of PVC pipes and fittings bridge the difference through its innovative products?

There has been consistent study on PVC pipes and fittings in India which has resulted in substantial development in this segment from the traditional piping system to the modern ones. We have been at par with the development which is seen abroad.

Finolex has constantly been upgrading the products range. Finolex lead free pipes and UV stabilized plumbing systems have already been introduced in the Indian Market. We have also been introducing new range of products as per market requirement.

How over the years Finolex Industries Limited has evolved itself in this field. Tell us something about the company, its manufacturing facilities, their locations, business areas, its product range as related to plumbing and other applications.

Finolex Industries Ltd. was established in 1981 and has made a remarkable growth since then. As a step towards backward integration, Finolex got into production of PVC Resin at its ultramodern plant at Ratnagiri. Finolex today has its PVC pipes plants at Urse in Pune and Ratnagiri in Maharashtra and is the first pipe manufacturer in the country to get ISO 9001:2000 certification. Finolex has its dealer network present across the country. Our products, ranging in size from 20mm to 400mm in diameter, find application in Agriculture, Housing and Telecom sectors. Finolex Plumbing & Sanitation System are targeted specifically for the construction sector. The plumbing pipes are available from sizes ½” to 4" as per ASTM standards as threaded and plain. SWR pipes are available in sizes of 75mm, 90mm, 110mm and 160mm diameter, with a choice of solvent cement or rubber ring jointing. These pipes are also rodent repellent and chemically inert to most of the acids and alkalis.

Finolex Industries Limited product range has made rapid strides in meeting the growing sanitation and plumbing requirement in the country. What are their important technical attributes having an edge over other comparable products in the market place?

Finolex has continuously upgraded its product range so as to cater to the growing needs of the construction industry all across the country. Our inhouse technology in manufacturing PVC compound is the key in maintaining consistent quality for all Finolex products. Our tenure of over 3 decades in PVC pipes and fittings is itself a testimony to this.

Finolex Industries Limited pipes division has the distinction of being the first Indian ISO 9002 manufacturer. What are the effective Quality Control Systems placedto back up this credentials?

Finolex Industries: Focus on Product Upgradation
Finolex is the first manufacturer of PVC Pipes and Fittings in the country to be awarded with ISO 9001:2000 certification.

Finolex follows a policy of strict adherence to quality norms as per respective Indian Standards under which products are manufactured. Going beyond this, we have set a benchmark in quality as per “Finolex Standards.” This is the philosophy which helps us to offer products of the highest quality in the market and earn the confidence and trust of our customers.

What is Finolex Industries Limited market share in PVC pipes and fittings in the market and its future plans to garner more shares in the domestic markets?

The market of PVC pipes is by itself divided into organised and unorganised sectors, each contributing about 50% of the market. In the organised sector, we have a healthy market share and inspite of recessionary trends in the economy in 2009, we will be showing a substantial growth. Finolex Industries Limited looks forward to increase its production capacity to satisfy the growing demand of PVC pipes and Fittings. Our marketing initiatives are sure to drive the growth run.

Finolex Industries Limited was one of the important participants in the 2nd International Exhibition of Plumbing and allied products—PlumbexIndia 2008. How gainfully the company has benefitedfrom this participation in terms of product promotion and business development? What is Finolex Industries Limited overall view of PlumblexIndia 2008 in projecting technicaland business prowess of country’s plumbing and fittings sector?

We have been participants of PlumbexIndia since its inception. We find it as an excellent avenue to converge with the international market. Consumers in India get an insight of products available globally. Through Plumbex, Finolex has been able to educate the consumers about the upcoming trends in Plumbing industry and the advance technology used by Finolex to serve its customers.

It has been a platform to show how we are at par with the International market with respect to Plumbing Technologies.

A word about your marketing network, dealership and after sales support arrangements.

Finolex has a network of over 400 dealers spread across the country. We have further extended this spread through a network of nearly 15,000 subdealers and retailers all over the country, thus having Finolex products at the doorstep of the customers.

Finolex believes in a direct interaction with its customers which is done through exhibition and brand recall activities at prominent religious functions and through Road Shows. Finolex also focuses on customer education which is done through plumber workshops and farmer meets which are conducted on a regular basis by the field staff across the country.

Recently you have taken over as Chairman, Indian Plumbing Association, Pune Chapter. What would be your message to plumbing fraternity in India? Also views on Uniform Plumbing Codedeveloped by the industry. Can or should it be made mandatory to check unregulated plumbing products and services to protect the industry’s consumers on the one hand and raise the profile of Indian plumbing sector in overseas markets on the other hand?

After having been bestowed of this responsible position of IPA Pune Chapter Chairman, I have expressed my concern and tried to propagate the theme of “Good plumbing for a better hygiene.” We look forward to work with this motto not only in Pune but also out of Pune, i.e. we would be going to cities like Satara, Kolhapur, Nashik, etc.

Uniform Plumbing Code of India (UPCI) is necessary in this Industry to regulate the plumbing products and services, which is in the interest of the users. IPA is taking keen interest in promoting UPCI at various levels and we are very optimistic about it.

NBMCW May 2009

KiTEC Offers Numerous Advantages...

KiTEC Offers Numerous Advantages...
"KiTEC is manufactured as a five layer composite consisting of an ultrasonically welded aluminium tube laminated both inside and outside with layers of Polyethylene.The company combines to provide simple and rapid installation requiring far fewer fittings than conventional pipes system. Perhaps KiTEC is the only company in the world that makes composite pipes in black color with carbon black as UV protection having an edge over comparable products. Its state-of-the-art manuacturing facility has pioneered the concept of multilayer pipes in India," says Mr. Avinash Laddha, Managing Director, KiTEC Industries (India) Limited in an Interview with S.K.Khanna.

How does KiTEC Industries look at the present scenario in the country as related to piping systems for civil and industrial application? Are developments in the domestic sector at par with technical developments being witnessed in advanced countries? What is the size of market for these products at present and its projected growth in the next 3-4 years from now?

Piping system in the housing sector does not get the required the importance and cost is the only driving force for decision making. Actually speaking the concealed piping system in a house should have the same importance as that of blood vessels in human body. However that importance is missing. Selection of piping material should be guided by the properties required for the application. In industrial sector, we have much better situation.

We are not at par with technical developments being witnessed in advance countries. We are not making policy decisions in the larger interest of society. Many of the products that are not permitted in developed countries on health grounds are easily used in or country as there are no policy guidelines on the same.

Tell us something about KiTEC,its manufacturing facilities and locations and its product range. How the technical and financial collaboration with KiTECHNOLOGY BV, Netherlands has imparted a position to place cost benefit plumbing solution vis-à-vis traditional plumbing system in the market.

KiTEC has state-of-art manufacturing and testing facilities at its Silvassa plant for manufacture of multilayer composite pipes up to 4." KiTEC has pioneered the concept of multilayer pipes in India. Perhaps we are the first company in the world to make multilayer pipes up to 4"dia. KiTEC has also worked hard to develop unique fitting concept for Indian market to make the system economical.

What are important technical attributes of your flagship Kitec Plumbing system, particularly its cost benefit advantages, without compromising the basic features of composite pipes when used in plumbing application, independently, as well as in combination with Kitec composite pipes and fittings?

When we talk of cost benefit analysis, we must evaluate product's life cycle cost. If you take this concept in account, KiTEC system works out very economical. KiTEC pipes cannot be used independently but will have to be used with KiTEC fittings. It is a total system. KiTEC plumbing system has been designed for over 50 years service life and all the features of composite pipes are fully incorporated.

What is the concept behind Kitec Pipes, particularly its material components which impart them to stand against thermal expansion, deformation of plastic pipes, corrosion/frost, resistance to UV radiation and freezing? What is the estimated service life of the system?

KiTEC is manufactured as a five layer composite consisting of an ultrasonically welded aluminium tube laminated both inside and outside with layers of Polyethylene. The really clever part lies in coating the inside of the pipe so that the fluid is never in contact with the aluminium. The product offers numerous advantages which combine to provide simple and rapid installation requiring far fewer fittings than conventional pipe systems. Half the weight of copper, KiTEC is strong, extremely durable and, above all malleable. It can be installed straight off the coil and bent to shape easily by hand. Once formed, the pipe retains that shape without spring-back or need for additional clips or brackets. It can be bent and reformed many times.

It may be of interest to that in plastics, incorporation of carbon black gives the best UV resistance. Perhaps KiTEC is the only company in the world that makes composite pipes in black color with carbon black as UV protection. Unfortunately, now we see lot of black composite pipes but many of them are not with carbon black but with black pigment that does not give the UV resistance property.

What are the various technical services provided by the company for installing, upkeep and maintenance of the system to the clients?

Right from the beginning, the company has been providing pre–sales and post–sales technical services. We offer design services, training to plumbers and also testing the sites in the initial stages when the plumbers are doing the job for the first time. Once tested and put to use, the system does not need any maintenance unless there is damage to the concealed pipes while drilling holes. It is interesting to know that in such eventuality, KiTEC system can be repaired within minutes by just removing one or two tiles.

What has been the market response to the system so far and your future plans to aggressively promote this revolutionary offering? Other than plumbing–what are the other application where the system can be used?

I would like do say that the market response is not very good and that is mainly because the plumbers are more comfortable with age old system. The jointing system though is very easy but is technical and innovative that causes undesired fears in the minds of plumbers. Cost is another barrier for greater success as any technology oriented quality products would surely cost more.

India can be a huge market for such innovative products. How well is company placed to serve different regions through its marketing network? Are there more such products to be unveiled by the company?

KiTEC Offers Numerous Advantages...
India is not a huge market for innovative products unless they are already popular in western world. We brought in the technology when it was new for the western world. Hence there were not much references to talk about. Even after 12 years and more than 1.5 crores of meters of pipes in use for many years, we have to provide the references.

Yes, we are working on few new products for Indian market. We will surely give the details as and when we firm up our plans and designs.

What are company’s future plans to expand its manufacturing base to other parts of the country to take advantage of emerging civil and industrial requirements in days to come as the present spell of recession is over?

We have already added capacities in the last three years to meet the Country’s requirement and would not have any hesitation to add the capacity as and when required.

Your company was one of the important participants in the second International Exhibition of Plumbing and Allied products. What has been the response of your participation in this exhibition in terms of business promotion and creation of awareness about your company’s products and services? How was the exhibition an ideal platform for the plumbing industry?

Plumbex 2009 response was good. This was the first time when there were many international exhibitors of composite pipe and fittings I believe that would surely increase awareness for Composite Pipes.

KiTEC is associated with IPA right from the beginning and we are really very proud of our association.

NBMCW May 2009

Spring of Hope – Supreme Industries

Spring of Hope – Supreme Industries
Whenever there is an adversity, there is also an opportunity. With the "Winter of Despair" there is "Spring of Hope". We believe, Supreme Industries is in a stronger position than many of our competitors. This very difficult environment will also present unique opportunities to us. Supreme Industries pioneered many path breaking products in the country and became trend setters in plastics piping products by introducing many advanced plastics piping system which has improved the quality of projects and replaced many conventional piping products. The focus is increasingly on developing superior, specialized application-specific variant in each product category-to give better value to the customer. Presently, Supreme Petrochem products are being exported to 96 countries and plastic piping products are exported to more than 35 counties. We would like to multiply our present export market in coming years, says Mr. J.M. Totlaji, Senior Vice President, in his Interview with S.K.Khanna.

How has the present recessionary phase affected the plastic industry’s business plans in general and Supreme Industries business plans in particular? How has the company been able to negate its negative impact on its business?

Each one of us is awakened due to recent Global happenings. It has its impact on every sector so is on the plastic industry business and Supreme Industries business as well. But the impact on Supreme Industries business is not worst and can be termed as “under control”. It would be unwise to take it lightly and act like it beinga small blip and will pass soon. It would also be unwise to fold our hands and sit and pray for Government to do something or equally do nothing.

Whenever there is an adversity, there is also an opportunity. With the “Winter of Despair” there is “Spring of Hope.” We believe, Supreme is in a stronger position than many of our competitors.

Spring of Hope – Supreme Industries

This very difficult environment will also present unique opportunities to us, if we keep our eyes and ears open and act. Following factors are in favor of the Supremes Industries:
  • As customers become more selective in choosing the products and suppliers Quality and Service would be prime in their mind along with good brand image of the product.
  • Number of cash rich companies would be shrinking
  • Less lucrative opportunities to companies avoiding taxes and making material only from substandard raw material.
  • Companies with low costs would sail through faster and sure shot companies will not have any less productive asset.
  • Supreme is absolutely customer centric company and we have an unparallel solution to help our customers' business in these troubled times.
Our plan to negate such situation is:
  • We will walk extra mile to give not only delightful service but amazing service to our customers.
  • Let us stretch to the hilt. We will squeeze out every ounce of productivity we can from every kind of asset.
  • In every area of our role, we will be extra productive and will spend thriftily on capital expenditure. Make assets go as far as they can, by increasing their use.
  • Avoiding what is avoidable to keep the cost minimum. Every rupee saved is rupee earned.
  • Tight control on purchases and credit as a company which has strong cash position only will be winner in this tough time.
  • With such a low cost raw material scenario, which may last for some time years or more newer and bigger opportunities will emerge in all the segments of our business, we will en-cash them.
  • Every single Supremite will work extrahard and extra smart in each aspect of their jobs and will use all our energy and resourcefulness to tide over this adversity.
Supreme Industries growth over the period has been very impressive through its business strategies. Which are the major milestones of the Company’s journey thus so far from a single product company to a company with largest plastic portfolio today? What do you attribute the success of the company to, and where do you see the company in the coming 4-5 years from now, its projected domestic as well as export market share and resultant total sales turnover?

The Supreme Industries Ltd. was founded in 1942. Presently, it may be one of the oldest surviving and progressing public limited companies in plastics. Initially, the company had many other activities other than plastics like rubber plantations, rubber moulding, tricycle parts manufacturing and assembly, electroplating, etc. The management changed hands in the year 1966, and the present management took control of the company.

The present management, after a lot of careful study and deliberation, decided to focus on plastics, and got rid of all other businesses. From 1968 onwards, the company’s focus has been plastics.

Spring of Hope – Supreme Industries
In its journey of 40 years, the turnover of the group increased from a meager Rs.20 lacs p.a. to over Rs. 3000 cr. p.a. The company’s stocks are actively traded on Bombay Stock Exchange.

The management believed that they should stay only in those businesses where there can be growth potential and they can remain in the first 3 slots of ranking in the country. As time passed, the company strategically decided to exit from some of the businesses and strengthened their focus on the businesses which are more growth- oriented and with long-term prospects.

Major Milestones

Supreme pioneered many path breaking products in the country and became trendsetters in plastic piping products by introducing many advanced plastic piping system which has improved the quality of projects and replaced many conventional piping products like SWR drainage system, Aqua-gold, Indo-green PP-R and Lifeline CPVC plumbing systems. High technology innovative structured wall Eco-drain pipes and Nu-drain Underground drainage system with ultra readymade inspection chambers. Products other than plastics piping pioneered by Supreme are cross laminated, Multilayer and HMHD films, PP-mats, lacquer finish upholstered furniture, and polyethylene and cross linked PE foams.

The success of the company is attributed to its strong vision, committed work force, advanced technology, continuous innovation and quality upgradation programmes.

In the plastic piping business, our desire is to:
  1. be a trendsetter in plastic piping business
  2. be a system solution provider
  3. be a "One-stop shop" for all the piping product needs in the country.
The focus is increasingly on developing superior, specialized application-specific variant in each product category-to give better value to the customer.

Presently, Supreme Petrochem products are being exported to 96 countries and plastic piping products are exported to more than 35 counties. We would like to multiply our present export market in coming years.

The company has forged strategic technological alliances with world leaders in manufacturing state-of-the-art plastic piping systems, bottle crate moulds and cross-laminated films facilities to deliver its best to the market. How these global developments in the products and services have been absorbed and assimilated? What is the level of indigenizationand technological self –sufficiency level obtaining in the company as a result of these alliances?


The first technological alliance of Supreme was with Sekisui Plastic Co. of Japan for the development of non-cross linked polyethylene foam.

We had a technological alliance with Shoer International of Denmark for Multilayer packaging films.

We have an ongoing technological alliance with Ole Bendt Rasmussen Co. of Switzerland for the development of cross laminate films.

We also have a technology alliance with Scheoller International of Germany for the development of bottle crates.

We have an ongoing technology licensing arrangement with Wavin Overseas B V, Netherlands, for various plastic piping products.

Tell us something about your manufacturing facilities, their locations and product range offering efficient alternatives to piping and fitting solutions and their different applications. What is your USP in the wake of a plethora of similar products in the market place?

Supreme is India’s largest plastics processing company, handling around 1,70,000 metric tones of polymers each year. Supreme presents the most wide comprehensive and cost–effective range of plastic products through 18 state-of-the-art manufacturing plants strategically located across the country.

Supreme’s wide range of piping products meet the various requirements of Irrigation, Bore wells, Potable water supply, Plumbing, Drainage, Sewerage, Rainwater Harvesting and water management. Each system has been custom designed to match the specific needs of a specific application, which makes it practically sound. Supreme is the one-stop-shop for everything in plastic piping products.

Our pipes and fittings are manufactured on state-of-the-art machines from good quality virgin raw material as per the relevant standards. We do not compromise on quality as at Supreme we consider quality is the religion. Each product is vigorously tested in the laboratory equipped with advanced testing equipment. As a result Supreme piping systems are safe, long lasting, reliable, and economical and zero maintenance cost and hence one can have trouble free performance year after year. Thus end–user gets value for his money.
  • The current product portfolio of Supreme consist more than 5,000 different types of Pipes and fittings manufactured as per various National and international standards. Each system has been custom designed to match the specific needs of a specific application, which makes it practically sound.
  • Strong brand image based on consistent quality
  • Strong countrywide distribution network and committed and loyal channel partners
  • Multiple system option and complete system solution
  • Delightful pre–and post–technical service
Your company manufactures plastic pipes and fittings. How these products are competitive as compared with metal pipes? With the current focus and practice of constructing green and sustainable buildings, how your company is contributing its effort by manufacturing pipes and fittings eco-friendly?

Plastic piping products are always superior over conventional products because of their unique properties like corrosion and chemical resistance, light in weight, durable, fast installation, maintenance free, user–friendly, cost–effective and eco–friendly. Processing and reprocessing of these products needs relatively very low power as compared to conventional one and they do not have any negative impact on environment from raw material manufacture to finished products and its installation.

Similarly, they proved to be much cost effective over the life cost analysis.

Our aspiration is Mother Nature. At Supreme, we follow natural instincts while creating product portfolio. This aspiration leads us to perpetual range of piping products; in other words, to meet and please our customer’s needs and requirements.

Spring of Hope – Supreme Industries
As a part of its objective, Supreme has introduced many new advanced plastic piping products as a superior substitute to conventional cumbersome and time consuming faulty plumbing products like the Aqua Gold series which is the most reliable and economical piping system in the country for potable water transportation. A lead-free system whose components are UV stabilized, have excellent features like chemicals and corrosion resistance, mirror smooth internal surface, resist sediment deposits, and are up to 40% cheaper than conventional GI systems.

Likewise, the Indo Green PP-R is an extremely cost effective plumbing solution for hot and cold water applications. Lightweight, long–lasting and quick to assemble, it is fully resistant to scaling and corrosion. It can safely withstand water of the harshest quality and offer extremely long life estimated at minimum of 50 years and it is certified by reputed WRAS (Water Regulations Advisory scheme) UK. And its low thermal conductivity also helps cut insulation costs.

The SWR Drainage System is the result of Supreme’s pioneering research, and was the first such PVC system in India, which successfully replaced CI. It enables fast and efficient removal of waste without blockage and leakage. Its high impact strength, chemical and corrosion resistance, long life and virtually zero maintenance explain why it continues to be the preferred brand of architects and builders everywhere. Today PVC SWR system has totally eliminated use of CI, Asbestos cement from housing sector.

The Eco Drain series is a high technology innovation for underground drainage and gravity sewerage systems. It offers excellent flexibility, strength and hydraulic properties, besides leak-free joints and resistance to abrasions, corrosion and chemicals. Thanks to its unique design, its laying requires trenches of minimal width and gradients of least value.

Being eco-friendly, these products have potential to change the face of sanitation in the country.

Your company has established good credentials in overseas market. What category of products has evoked positive responsefrom the international clients who consider your company as the best destination for their product requirements?

The products whether they are above ground requirements of building and installation, or underground applications of civil construction and infrastructure has evoked positive responsefrom the international clients.

What have been the company’s recent products launches in plastic piping division and the market response to these new products?

One of our latest product i.e. Nu-drain underground drainage system, offers many outstanding benefits over erstwhile underground sewerage products. Nu-drain UDS comprise readymade Ultra inspection chambers, specially designed pipes along with accessories like traps, gullies and different fittings. This system is featured with great flexibility, perfect hydraulic properties, water tightness, maintenance free, long life and it is very convenient to execute the work in short time. Thus revolutionary Nu-drain UDS system, is the only solution with Ultra inspection chambers and manhole which offers multiple advantages resulting in an effective advance option to traditional cumbersome and time consuming products.

Supreme Lifeline CPVC plumbing system is new offering for hot and cold water. It is a safe, longlasting & cost effective solution for Hot & Cold water and suitable for all plumbing and potable water application.

Rainbow roof gutter system - one more new product is a latest in design, look and offer many advantages like corrosion resistance, cost effectiveness etc. This system is specially designed to give maximum flow and necessary freeboard. In spite of high flow carrying capacity there is no possibility of spillage or overflow.

Being superior over traditional alternative products these products are well accepted in the market and have good response.

How effectively R&Dsupport and systems placed in the companyhave served asa catalyst and facilitator for inducting new processes and technologies adoptable to Indian conditions?

Ongoing development activities, continuous improvement programme and quality up- gradation projects have great deal in improving our processes and product manufacture.

How proactive the company is to HRD nurturing its innovation through technological update programmes, pioneeringimproved products and technical services to complement new product development?

The company consider human asset as the best asset and lot of efforts is paid for uplift of various skills of the people working in the company. They have been provided with lot of training in-house as well as outside to promote multi-skills at various levels in the organization.

Tell us something about your upcoming mega project at Gadegaon. How this new facility will impart Supreme Industries with added sharp technical business development edge?

To meet the growing demand for quality piping products, and to expand its product range, to meet the market demand for new world class products in plumbing and drainage, Supreme has established a new mega project at Gadegaon- just 18 kms away from Jalgaon city in-route to world famous Ajanta caves. The Gadegaon project will lead our current business to the greater path of development. It is situated on 131 acres land. This project will be well equipped with world–class laboratory, training centre, innovation centre and product display centre apart from a golf academy and a golf course. This world–class project will be first of its kind in the country in terms of size, advanced technology and innovative product range. This set-up may become unique in many aspects.

NBMCW May 2009

Electromech: Leading Crane Manufacturer in India

Mr. Tushar Mehendale, Electromech
Mr. Tushar Mehendale, Managing Director, Electromech
Mr. AVR Murty, Electromech
Mr. AVR Murty, CEO, Electromech
"Slowdown had no Impact on us” We did not see any impact of slowdown on our business plans. In the last financial year, we had turnover of around 80 crores, this year we are expecting it to be in range of 140 to 150 crores. In fact, we are focusing on increasing production capabilities at Pirangut facilities and also completing its planned production facilities in Chennai, in addition we are pursuing inorganic growth opportunities to make most out of these times. Today, we are proud to say that we are the largest crane manufacturer in the country, in terms of volume i.e. number of cranes manufactured. What we are looking for in next 4/5 years, is not just the volume we need to be bring in but more products and associated applications, said Mr. Tushar Mehendale, Managing Director, Electromech and Mr. AVR Murty, CEO, Electromech in an exclusive Interview with Swati Kulkarni.

What is your overview of technological developments in crane, hoist and material handling equipment sector in India, its market size, problems and future prospects? How the present recessionary conditions have affected its business plans, more so of Electromech?

Mr. Murthy:- Regarding the size of the market, there are no authentic study details and at best it’s only guesstimate to be around 5000 numbers. The industry had been quite dependant on the automotive and its ancillary industries. Only few companies like Electromech are in a position to cater to different types of industries like engineering, steel plants, construction and infrastructure etc.

We have identified areas, which are critical to future growth/ prospects for Electromech. Those are thrust areas for our R&D. In next 4 / 5 years, our focus will be on bringing more products and applications in our market. Our current product portfolio focuses on material handling for various industries and workshops whereas we are not really in process equipment cranes or mobile type of cranes yet. So those are going to be focus areas along with bringing more and more standardization across platforms.

Crane Manufacturer

In this recessionary period, considering bleak auto sector scenario and difficult times in engineering industry, it had been a Herculean task to sustain reasonable levels of operation and growth. So we do have some impact on our cash flow, however overall we don’t see any impact on our business plans as such. Some of our customers are delaying product delivery as they themselves are getting adjusted to changed market conditions, having said that, we had observed very minimal cancellations. Further, in last financial year, we had turnover of around 80 crores, this year we are expecting it to be in range of 140 to 150 crores. In fact, we are focusing on increasing production capabilities at Pirangut facilities and also completing its planned production facilities in Chennai, in addition we are pursuing inorganic growth opportunities to make most out of these times.

In addition, we expect focus on infrastructure development in India and expected recovery in auto and auto ancillary sector by next year will help build/enhance a very sizeable market for our products/ solutions. We are looking into, how best we can address those requirements with range of our service offerings.

Tell us something about Electromech’s manufacturing facilities, product range and technical prowess at its command to incorporate latest developments into its product range on a continuous basis to stay ahead in the business?

Mr. Tushar:- We have an excellent manufacturing set up at Pirangut, near Pune, India. The Pirangut factory is considered to be the single largest dedicated crane manufacturing facility in India. This facility is spread over 18 acres and has more than 18,000 sq. m of covered manufacturing area.

We set up this particular factory in 2004, since then every year we are increasing it bay by bay, so this manufacturing setup we are expanding continuously. In next three to four months, we are expanding it to double of existing size. In addition to this, we are also in process to set up a factory in Chennai for catering to the specific regional market. By this financial year end, we hope to do almost 600 plus cranes. In fact, we are proud to say that no other company in India manufactures as many cranes as we do.

Mr. Murthy: - Electromech has always taken pride in itself as being at the forefront in adopting newer technological advances in cranes and is considered as a pioneer in various fields by its peers. This factory is equipped with sate-of- the- art machinery and semi automated girder manufacturing fixtures. Constant development is being undertaken with the sole intention of maximizing the value delivered to the customer in terms of lower costs, higher reliability, higher safety and faster productivity.

With a view to bring in contemporary technology to the Indian crane market, Electromech has an exclusive tie up with ABUS Crane Systems, Germany for India. ABUS is one of the world’s largest manufacturers of industrial cranes and crane kits and has a wide range of standardized products that range from 150 kg to 100 MT. Electromech offers this premium range of products to a vast spectrum of discerning customers spread across industry verticals.

About Electromech product range–It manufactures wide range of equipments–This range includes, Single Girder Overhead Cranes (250 kg to 32 MT), Double Girder Overhead Cranes (1MT to up to 200 MT), Gantry/ Goliath Cranes (up to 100MT), Electric Wire Rope Hoists (1MT to 32 MT), Underslung Overhead Crane (250 kg to 10 MT), ABUS wall traveling cranes (up to 5 MT), Jib cranes (6300 kg), Shaft tunnel mucking Systems of various capacities and the Staker Cranes to utilize the warehouse space optimally.

Mr. Tushar:- Apart from these, we also cater to specific client requirements through customization, especially when it comes to equipments for construction industry or for steel industry or where there is lot of customization required.

Electromech’s growth during the period has been very impressive. What are the major growthmilestones in its journey starting from a single shed to the present premierposition? What do you attribute the success of the company to and where do you see the company in the coming 4-5 years from now delivering top-class products and services catering to wide range of client requirements in the domestic as well as export market?

Mr. Tushar:- Since, Electromech’s inception, it’s almost thirty years now (completing by December 09), during all these years we have managed to grow from being a small company to a relatively medium sized company, which we are as of now. Since then we supply our equipments to lots of companies across the industry verticals, domestically as well as internationally. Today we are proud to say that we are the largest crane manufacturer in the country, in terms of volume i.e. number of cranes manufactured.

During this journey, company has achieved ISO 9001-2000 certification in 2003 and an award for Export Excellence from engineering Export Promotional Council (EEPC) in 2005.

Crane Manufacturer
Electromech calls itself a solution provider rather than just a product manufacture. A crane is engineered equipment and one need to understand precisely what are the requirements of the client are? Why the client is putting up a crane? Does he really require a crane or is there any other equipment which can satisfy his requirement? So we go to the client to understand the requirements. We try to prepare a solution rather than just pulling out a catalog and saying that these are the products we sell. But, we understand the requirements and design and configure requirements specifically for client. So this is pre sales activity through which we go through and that’s the way we approach to our orders.

After getting the order, there is a continuous interaction with the client, informing the client about status of its order, what are the things that one needs to take care at the site i.e. ensuring the things which can interfere and affect while erecting the crane etc…

When cranes are dispatched our team is there on the site to erect, to do commissioning and to hand over the crane.

So it is like a total solution approach which we prefer to have in our business and that is our philosophy, rather than saying we sell a product or a crane.

Mr. Murthy:- Electromech has been very impressive in last five years, from turnover of just 2.5 to 3 Crs in 2003, and now this year its likely to be around / up to 150 Crs is a huge leap. Its like every year, we had achieved 100% growth in all respects i.e. sales, production and the service team. We expect to continue with the same philosophy and ensure same level of growth.

What we are looking for in next 4/5 years, is not just the volume we need to be bring in but more products and associated applications.

We may acquire some companies which are doing well for both organic and inorganic growth of the company. There by bringing diversified lines, possibly in next few months, we will start looking into some other applications than our conventional products.

With technical strength at your disposal, Electromech renders a range of technical services in structural, mechanical and electrical field providing well engineered solutions. What is the range of services provided by the company?

Mr. Murthy:- Electromech supplies its equipments to power, automotive, infrastructure, steel, fabrication and heavy engineering, general engineering.

Crane Manufacturer
Apart from supplying the equipments, it also focuses on providing after sales service. This is to ensure minimum impact on client’s shop floors as material handling is an unavoidable evil in every manufacturing process. So we have a dedicated team of engineers to take care of these requirements in terms of regular maintenance, inspections, preventive maintenance, breakdown and all kinds of maintenance. We also maintain some important stock items to address breakdown situations at client’s place.

Electromech also offers up gradation or modernization of equipments, which has become obsolete for various reasons.

One of the main stay of Electromech is we do undertake annual maintenance contract. Our specially trained people are there to provide these services to our clients.

We have offices in Lucknow, Ahemdabd, Delhi, Jamshedpur, Chennai, Bangalore and Mumbai. Through these regional offices we offer our products/solutions as well as after sales services.

Electromechhas a partnership with ABUS Crane Systems, the leading brand from Germany in crane and hoisting business. How these global developments in crane and hoist products have been absorbedand assimilatedat local manufacturing end? What is the level of indigenization and technical self–sufficiency obtained in the company as a result of this partnership?

Mr. Murthy: - We have a tie up with German crane manufacturer ABUS and we are their exclusive representative for India. Electromech offers this premium range of products to a vast spectrum of discerning customers spread over diverse industry verticals.

ABUS product range reflects standardized products which are mostly imported. Assimilation is an application point of view and our staff is trained by the ABUS to mach the skills.

Our R&D, its focus areas, wider product portfolio, capability to offer customized solutions and not just products out of catalog reflects self sufficiency and indianization that we have achieved in Electromech.

How proactive the company is to HRD so as to equip its workforce with new knowledge and skill to deliver business value to its clients as a part of service?

Mr. Murthy:- We have a very young and dynamic team, ready for challenges and motivated with associated growth prospects. This team is aligned with vision that we have for Electromech.

This team at helm of Electromech consists of qualified technocrats with collective experience of more than one hundred years in the industry. More than 250 motivated experts are engaged in the manufacturing of cranes, hoists and similar lifting equipments

Electromech invests in all needed training programs to sharpen the skills of its work force to meet its and its client’s requirements across industry verticals.

With continued focus on infrastructure development, what are the categories of major projects that will boost the demand for the productsmanufactured/serviced by Electromech as the market picks up following measures introduced by the Governmentto overcome demand slump accruing from recession? What kind of competition, the company foresees in the future and how it proposes to strengthen its marketing network?

Mr. Tushar:- Electromech supplies a lot of equipments, specially designed and manufactured for infrastructure space. In fact, one can name any company in infrastructure development and most likely you will find they are using our products / services, definitely we have been associated with all giants in the infrastructure space.

As of now, we are working on orders from Soma enterprises for their Jalanda - Panipat project. We are also catering to specific requirements from Tata BlueScope, Jamshedpur, and Tata motors, Lucknow for their world truck project. We are also supplying our products to Hansen Drives, Coimbtore. We have orders at hand from HCC. We are providing our products to Lanco for their power plant. This reflects breadth of industry verticals as well as geographic reach that we have achieved.

Mr. Murthy: - In addition, as we discussed earlier, we are largest crane manufacturer in India. This year, it self, we are manufacturing around 600 cranes for various customers. We are looking at doubling this capacity in next three to four months. Our focus is on expanding our product portfolio and cover segments where we are not present yet. This is in addition to exclusive tie up, we have with ABUS for its premium product range. So overall we are well equipped to meet requirements of Infrastructure space and opportunities that may be introduced by measures taken by Government to address recession.

We have set stiff targets for ourselves and internally we are focused on meeting those targets. We have set up various regional offices to enhance our marketing and after sales service network. We are looking at possible acquisitions to ensure inorganic growth. There are multinationals like Demag, Kone Cranes, have already established their offices in India and have established their manufacturing facilities in India to indigenize their equipment and be competitive, however, we believe, we are well equipped to meet challenges associated.

NBMCW May 2009

Allcargo Global Well Poised Geographically

Allcargo Global Well Poised Geographically
"With global presence in America, Europe, and Asia having 120 offices in 56 countries and recent acquisitions both in domestic and international business space, Allcargo Global is well poised to offer end-to-end logistic services world-wide. It has recently achieved a remarkable feat, the first of its kind in Asia, by receiving and transporting DMRC rail cars air freighted by its partner to Delhi," says Mr. Shashi Kiran Shetty, Chairman & Managing Director, Allcargo Global Logistics Limited, ECU Line Group, in his interview with S.K.Khanna.

What is Allcargo Global ’s overview of Indian logistics industry, its composition, market size, problems and projected growth in the next three–four years? To achieve this growth, what enabling business milieu is needed to promote logistics business in the country?

We feel that the Indian logistics industry is still in its nascent stages despite the strong growth over the past few years. India still has a very high logistics cost as a percentage of the value of goods. However, with access to improvement in technology and the consolidation of professional logistics players, the industry is now in a position to leverage its capabilities and drive the growth of logistics in the coming years.

Removal of administrative hurdles, simplification of trade procedures and increased adoption of technology are likely to be some of the factors determining the trajectory of this growth.

The biggest problem currently facing the industry is definitely going to be the global economic downturn and the growth will depend on how soon we are able to recognize and adapt to the changes.

Tell us something about Allcargo Global ’s national and international operations, its focused business areas in providing integrated logistics support and solutions.


We have our global presence in Americas, Europe and Asia. The company has turnover greater than INR 2000 cr. It has 120 own offices in 56 countries and supported by an even larger network of franchisee offices. Allcargo Group Businesses relate to Non Vessel Operating Cargo Carrier Container Freight Stations, Equipment Hiring, Project and ODC Cargo Handling, and Other Business Verticals.

The company’s growth over the period has been quite impressive. Which are the important milestones of the company so far? What do you attribute the success to, and where do you see the company in the coming three-four years in terms of its market share?

Company’s success has been driven by a variety of factors.
  • The management team in the company is among the best in the industry.
  • The strategic direction of the group has been very clear and this clarity of focus has translated to us making the right choices at the right time.
  • The employee culture in the organization is very vibrant which leads to each person Contributing his/her maximum towards the growth.
  • The acquisition and subsequent integration of ECU Line has enabled us to derive very significant synergies, and to transform into a global player.
Allcargo Global Well Poised Geographically

In three to four years, we want to further consolidate our leadership position in the businesses where we are the top player and constantly move towards market and thought leadership in the businesses where we aren’t at the top yet.

How the acquisition of Belgium based ECU Hold NV has added new muscles to the company? To expand further in the business, are more acquisitions are on company’s radar as the industry enters its consolidation phase in the domestic and international market place?

The acquisition of ECU Hold NV has definitely expanded our reach, both in geographical and business terms. Since our acquisition, the profitability of ECU has increased consistently giving us great returns on our investment financially. At the same time, it has helped us bring a global quality to all of our businesses at par with the rest of the world. We have leveraged this strategic advantage very well which is evident from the growth we have been able to achieve.

It has also given us a lot of confidence and has brought about a change of mindset in the industry in general that Indian companies in our industry can be competitive at the global level as well.

We are continuously evaluating potential acquisition opportunities, both domestic and international, which make sense for the business and can add synergy to our existing operations.

We understand that the Allcargo Global is also in the business of leasing and renting equipment. What is its present inventory of equipment? How the company would like to address its leasing and renting business afresh in the present environment when buying equipment through upfront payment has become difficult?


Allcargo Equipment Division has built a strong track record over the years with a primary focus on leasing and renting of equipment spread across different end user verticals on a pan India basis.

Allcargo Global Well Poised Geographically
Allcargo Global Product mix comprises of a wide range of equipment which are periodically tested and maintained at our state-of-the-art OSHAS 18001 certified Engineering and R&D Centre at Panvel:

In the current market scenario, buying equipment upfront has become difficult, we see a unique opportunity in this with most end users not being inclined to buy their own cranes but instead looking at companies like Allcargo Global to provide a cost effective solution through rental and leasing. Allcargo Global by virtue of its volumes and high utilization can bring economies of scale and pass on the benefit to its customers. Going forward, we would be looking at adding on to our fleet through a mix of equipment acquisition of our own and buying on lease from across the globe to keep our cost per unit down and utilization rates high.

Equipment deficit at logistics providers end has been a problem, due to which to some extend a number of important projects have been delayed. In the wake of this, it is quite heartening that Allcargo Global could successfully arrange to deliver DMRC’s coaches consignment. How the company could script this successful story by providing end-to-end logistics support to such a heavy consignment weighing over 45 tonesfrom IGIA to DMRC site? What are the similar assignments at handfor other organizations in the country?

Allcargo Project Division has done a unique movement a 1st of its kind in Asia by receiving and transporting two Metro Rail Cars which was Air Freighted by our partners to Delhi.

Allcargo Global Well Poised Geographically
The assignment included Rolling Off the Metro Rail Cars from AN 124 Aircraft at Delhi Airport, Loading on to Trailers, Transportation through a Specially Designed Hydraulic Trailer from Airport to Khyber Pass Depot, Unloading on to Rail Track of Delhi Metro. The Car was 22 Metres Long and weighed 42 Tons each.

The job was completed safely in a record time which was appreciated by DMRC, Bombardier and the industry.

The project has now commenced by delivering the first 2 Cars out of the 424 Cars using a new technology designed by our projects team. The salient feature of the project has been the deputation of one of our engineers to Germany for Training on Roll On and Roll Off and he also accompanied the metro car in the Aircraft from Germany to Delhi.

The job was done through meticulous planning, practicing all safety norms and through great team work.

Apart from providing a wide range of specialized logistic services, the company has also forayed into warehousing and ICDs. What are the plans to have a Pan India network of warehouses in the country?

Allcargo Global Well Poised Geographically
Our research showed that the country lacked an integrated logistic service provider. We mean a company who could provide all services under one roof or a one window service provider. i.e freight movements, customs clearance, transportation and warehousing. This would complete the end to end logistic chain. We used to provide all these services except warehousing, which we have now forayed into. In addition, we have many clients who have been asking us for end to end services, which also encouraged us to get into this business.

The company is setting up warehouses across the country which will be customized to handle multiproducts. The warehouses are being set up at Goa, Hosur, Indore, Nagpur, Pune and Hyderabad. All this would ensure that Allcargo Global is able to offer a wide range of logistics services to its clients. We have initiated the process by acquiring a warehouse at Bhiwandi. All our warehouse would be state of the art facilities, PEB structures with the highest standard of hygiene, safety and security, and providing value added services like repacking, labeling, security tagging etc. as per requirements.

What are future plans to expand across your all verticalsin the next four-five years? With recent relaxations in 100 percent FDI in logistics sector in India, what kind of competition you foreseein the near futurewith global logistics players flexing their muscle to enter in logistics business in India?

We are looking at expanding our CFS ICD business across the country. Besides, with investments in warehousing, we would create a full logistics services portfolio. However, the pace of such development will be driven by a constant review of prevailing economic scenario. We are quality leaders in the business and are ourselves a multinational company with experience of doing business in over 60 countries through our own offices and hence we do not see any threat with 100% FDI."

NBMCW May 2009

Liebherr India High on Demand Fundamental. . .

Liebherr India High on Demand Fundamental. . .
German crane manufacturing major, Liebherr is much positive on market requirement of cranes in India based on firm demand fundamental. However, the company expects an availability correction for cranes during 2009-10 fiscal making it easier for project developers, both buyers and hirers of cranes with better deliveries, earlier prohibitive due to high demand on booming construction infrastructure activities, learnt Partha Pratim Basistha in an interview with Mr. A K Somani, Representative Director, Liebherr - Werk Ehingen GmbH and Head–Mobile Crane Division, Liebherr India Pvt. Ltd.

Potential Demand Areas: Despite financial difficulties and led by low liquidity, equipment take off is slow but demand fundamental of cranes in India is well–placed and backed by sound requirements from power plants, wind mills, industrial development, bridges, road construction and Metro trains. Future demand would be led by power projects, both thermal power projects and Nuclear power projects. The recent focus area is nuclear power. The other sector having high demand is wind energy. Government has placed a definite target to meet the power requirements for the 11th Plan and beyond, through ultra mega power project, hydro power projects, captive power projects and so on.

Demand is also likely to remain firm notably from other infrastructure projects consisting refinery projects as country’s requirements of oil is well poised to grow during the eleventh plan period and beyond. This is evident from the fact that demand has been led by big refinery projects under expansion and new projects under construction. Few projects are at advanced stages of implementation and are well likely to go for brown field expansion in the near future creating necessary demand.

Liebherr India High on Demand Fundamental. . .
Demand for cranes from steel plants and Metro railway transportation projects both the ongoing and newly proposed projects across the country. Except Mega projects having requirement of cranes for a long period, a large number of other projects will have requirements for short term and are likely to use crane from hiring companies. In view of this, Crane hiring companies would also lead crane demand.

Market Forecast: Demand is expected to remain modest during 2009, if not getting tapered off altogether. It is much likely by second half of 2009 that the actual spending capabilities of construction companies to execute projects would be transparent. Liebherr is optimistic that cash availability would be easier in the private sector. In the recent past, there has been slow off take of equipment by private project developers due to slowdown in project execution. Few Mega power plants to be set up by non-government companies and expansion of Steel plants have been delayed. Although there are very few cancellations of orders already placed for deliveries in 2009 and 2010 with equipment manufacturers, but most of the private buyers are in wait & watch situation till the general elections in India are over and policies of new government is known. They have been slow in making arrangements for payments to acquire the equipment. In current situation, it appears that the demand requirement will be led by government projects as they have targets fixed for timely implementation of their projects and have approved funds.

Equipment Availability

Liebherr India High on Demand Fundamental. . .
Led by lower inflationary pressures pricing of cranes are well expected to ease during 2009 across categories manufactured in the country. However, weakening of rupee could lead to acquisition of equipment beyond 100 tons expensive as the manufacturing in India is below 100 ton capacity crane only. Large corrections in pricing and availability of equipment of 100 tons and beyond is not likely to happen during 2009-10 as companies abroad have their order books full, resultantly making the delivery periods of equipment still ranging from 10 months to one year.

However, 2010 end is likely to see reversal of trend leading to firming up of crane prices once again in the higher capacity range. This is based on the well led assumption that project sizes across the globe will continue to become bigger and India will not be an exception, like thermal power project sizes are likely to go to 800 to 1000 MW, Nuclear Power Plants to 1000 MW and Windmills beyond 2 MW. Such projects will need cranes from 1,300 to 2,500 tons capacity.

The other area remaining unexplored is offshore wind Mills where India has large possibilities. India is already 4th Largest in the world in this field.

On the domestic front lower pricing corrections in 2009 are well expected to happen with increased availability of equipment below 100 tons across the range due to low off take of equipment from project developers. Pricing corrections would also be led by increased availability of used cranes from international market at a very low price. In 2008, used crane dealers demanded a very high premium for fast deliveries due to boom in construction Industries and new cranes having very long deliveries of 18 to 24 months. A large number of used cranes are also expected to return to the market from the developers, post completion of few Mega projects pulling down both buying and hiring prices.

Range of Cranes from Liebherr

Liebherr makes available cranes in India from their two plants in Europe. Liebherr-Werk Ehingen GmbH from Germany manufactures All Terrain Tyre mounted Cranes ranging from 35-1200 tons comprising over 25 models and Crawler Cranes from 350-1,350 tons. Liebherr-Werk Nenzing GmbH from Austria manufactures Crawler Cranes below 300 ton capaciy. These cranes are imported from their respective plants in Europe.

Competitive Products & Services

Liebherr would in no way compromise on quality of its cranes to reduce the price even when the Indian cranes market is witnessing acute competition due to sustained invasion by Chinese products. Owing to its quality, reliability and safe operating features Liebherr’s cranes command global brand equity. I would like to mention that under stringent project execution norms, based on the fact that the country is witnessing large number of projects, project developers are looking for quality products with reliable and safe performance, even paying a higher price.

Equipment Features

Liebherr India High on Demand Fundamental. . .
Liebherr’s products have well refined operational features. This ensures the optimum equipment utilization of the machine with minimum operationed costs. It has one of the most advanced safety systems it stops all dangerous operations in case of overload still allowing safe operation. This safety system at the same time is easy to operate. The operator can check critical parameters of crane from operation cabin itself. With latest systems, crane can also be operated by a remote control device. The most advantageous operational part of Liebherr cranes is that they are equipped with troubleshooting devices cutting down on machine downtime in case of any problem. Liebherr service office at Kolkata has each crane operational program in their office on their computer and can easily correct fault giving remedies over phone when the operator finds it difficult to rectify himself.

Liebherr organizes training for both operational and maintenance staff at its plant in Europe before dispatch and also at site during commissioning. Liebherr has a team of service engineers for cranes in India.

The service engineers of Indian office provide onsite training on operation and maintenance, supervision during commissioning, post commissioning service support, identifying parts requirement, arranging supply of parts, and so on.

NBMCW May 2009

ECEL Focuses on Quality and Technical Superiority

ECEL Focuses on Quality and Technical Superiority
ECEL's new state-of-the-art plant at Ballabgarh would enable us to meet our aspirations on quality, efficiency and technical superiority of our products. The plant is built on the principle of lean sigma and has most advanced fabrication assembly and painting facilities. Our marketing network is most extensive and effective in the country, providing an instantaneous access to market at Pan India level," says Mr. Rajesh Sharma, Vice President Marketing, Escorts Construction Equipment Limited, in his interview with S.A.Faridi.

What is the impact of present slowdown on the fortune of construction equipment Industry and its market? Will the market rebound on various financial stimulus hopes?

In 2008-09, the construction equipment industry has seen a drop in sales volumes over 2007-08.The drop varied from 20% to 60% across the product lines. We all know that it was caused by adverse multiple factors coming in play across the major economies of the world, which led to a massive liquidity crunch in asset as well as project financing and banking sectors, and not because of any fundamental change in the country’s need of developing infrastructure. The construction and infrastructure projects are capital intensive and in the face of such economic melt down the projects simply could not get the funds. As far as future of the industry is concerned, it is bound to rebound as India still requires developing its Industrial, Urban and Rural infrastructure in a big way for a sustainable economic development of the country. The financial stimuli announced by Government are focused on making the funds available to the infrastructure projects–especially PPP projects–as well as to the real estate sector. Impact of these stimuli will be seen within 5 to 6 months.

How does ECEL propose to deal with the present situation? Has it upset its ongoing expansion plans, how the expansions is progressing at Ballabgarh? What are its most advanced technical facilities and when will the proposed new facility be ready to roll new products? What new construction equipment products are proposed to strengthen ECEL’s existing product line?

ECEL has also been affected by the slowdown in the industry but we firmly believe that we are already on our recovery path. The last quarter of the fiscal 2008-09 has registered a significant recovery over the 3rdquarter. Believing in a positive long term perspective of the industry, we have expanded our capacities and capabilities. The new state-of-the-art plant at Ballabgarh would enable us to meet our aspirations on quality, efficiency and technical superiority of our products. The plant is built on the principles of lean sigma and has most advanced fabrication, assembly and painting facilities in the country.

ECEL had has been moving aggressively to develop and introduce new generation cranes. What have been the newer introductions in ECEL’s stables?


ECEL Focuses on Quality and Technical Superiority
The company has developed a new series of Pick & Carry cranes (TRX series). These Next Generation Cranes have added features like unrestricted visibility, fast operations, maneuverability, longer distance runs, high lift duties, higher reaches and advanced safety attributes for higher productivity, versatility and safe.

ECEL also has many other products under development which shall further reinforce its already prominent standing in the industry.

Buying equipment through upfront payment being difficult in the present scenario. Is not the present time a good opportunity to have another business area- leasing and renting? How ECEL would address to this emerging opportunity in the wake of slowdown?


Though we are not directly involved in leasing and renting activities, we work in tandem with leasing and renting companies and enable them with our customized solutions. TVS logistics, which is the largest forklift rental company in the country with a fleet of over 350 machines supplied by ECEL entirely, is one such example.

When the market is down, image and brand power loose its sheen causing pessimism in market place. To counter this, how ECEL would like to keep in sharp focus its image and brand power, including strengthening of its weak brands and exploring new market routes so as to emerge stronger as the market recovers.

ECEL Focuses on Quality and Technical Superiority
We have an image of being the pioneers and innovators in the construction equipment industry. There are many firsts associated with us in terms of introducing new products and technologies in the country. Our focus, in line with our brand image, is on providing innovative solutions which adds real value to our customers’ businesses by making them more efficient and more profitable. We are always maintaining the crucial innovative differentiation on all aspects of our business-be it products or customer support. This approach has helped us in expanding our customer base and in developing new markets. ECEL shall continue with this to maintain its leadership positions in all the product lines that it handles.

ECEL has been very successful in promoting its distribution collaboration and market network with global equipment manufacturers. How has this been a win-win situation for both?

Besides our own manufactured range of products, we also offer a number of solutions by collaborating with leading manufacturers in the world for distributing their products in India. While this maximizes business opportunities for us, as we could offer solutions to customers even beyond our manufactured range, it also helps our partners in catering to demand for their equipment in India with a reliable and efficient sales and service support provided by our marketing network. As our marketing network is one of the most extensive and effective networks in the country, it provides them an instantaneous access to market at Pan India level. We have successfully collaborated in this manner with world leading companies like Dossan Infracore, Altec, IHI, Fassi etc.

NBMCW May 2009

SMC–From Product Focus to Customer Focus

SMC–From Product Focus to Customer Focus
"SMC is a leading global supplier to the mining and construction industry with advanced know-how and wide product range. SMC new focus is on customer apart from innovative products. The new emphasis on applications and systems makes SMC better innovatively equipped to serve its customer with full range of products and services," says Mr. A. V. R. Murty, General Manager- Manufacturing, Sandvik Mining & Construction, Sandvik Asia Ltd. in an interview with Nirmesh Singh.

Infrastructure industry is a booming sector today and is witnessing unprecedented growth. How do you see the future of Indian Construction Equipment Industry vis-à-vis this boom of infrastructure development?

The present market scenario is very promising and conducive for business in infrastructure sector. It is gaining momentum and the growth rate now is 15%-20% per annum. This rate of growth in the construction equipment sector is expected to continue for next four to five years. The industry growth rate is directly related to the economic growth of the developing country, which is a major factor for infrastructure growth. The other factors influencing the growth of the industry include the amount of road works, irrigation and power projects including construction of dams, bank interest rates, the mining sector growth (coal, iron ore, etc.) and the rural sector development. With the present emphasis on creating physical infrastructure, massive investment was planned during the 10th plan.

For instance, Rs 1400 crore was provided for four-laning of Golden Quadrilateral project of National Highways Authority of India, the outlay for national highways development was increased to Rs.9320/- crore for 2005-06. With the Government of India’s sustained budgetary allocation and more funding by international and multilateral development financial institutions for infrastructure development, it will indirectly result in increased demand for construction equipment.

As head of manufacturing, how do you envisage current and future growth vis-à-vis in the recent past of products in terms of models, volumes etc. ?

We have presently about 30 models of equipment and nearly 300 of the equipment are produced and in operation all over India and abroad. We had started the manufacturing operations in June 2003 and in the first year about 20 equipment were manufactured. In 2004 about 55 equipment, in 2005 about 90 equipment and in 2006 we have already completed about 200 equipment till date and the target is to touch 300 equipment. One of the biggest focus now is wheeled mobile crushing plants. These type of plants are being offered to global market as well to Indian market. Scorpion and Roadmaster brands of wheeled mobile plants have been a big hit in all markets of aggregate and Iron ore. The equipments are being exported to Dubai, Oman, Spain, Albania, South Africa, Ukraine etc. from the Pune works. The present expansion is aimed at increasing the volumes crushers and feeders to the global market and make India hub for supply of jaw crushers.

With construction market becoming increasingly global and India becoming a major market in the construction segment, how does Sandvik blend its global policies with Indian market to serve here?


There is infrastructure boom all over the world today and the Asia-Pacific zone is one of the largest and fast emerging markets. This region has acknowledged that the infrastructure growth and all round development go together. The focus of Sandvik Company’s philosophy is customer. We have constantly partnered our customers in every critical stage of product design, innovation and development. This approach has helped us to serve customers to the optimum. We are amongst few global players in our industry that continues to invest 4 per cent of sales towards R&D every year. SMC has been in existence in India since January 2000. It is recognized by our customers in India as a manufacturer of high quality technological products. This is amply demonstrated by the two manufacturing facilities in Pune and Hyderabad. Not only have these units served the domestic market but also act as global sourcing bases. Additionally, new products are being designed and manufactured in India adhering to international standards.

Moreover, Sandvik has also designed and successfully implemented systems and processes that have been instrumental in creating unique value based marketing channels across the globe for our diverse product portfolio.

How is Sandvik Mining and Construction planning customer focussed market level activities to compete in this era of infrastructure boom which is a highly competitive market?

As SMC has moved from product focus approach to customer focus approach, we are planning a great relationship building exercise with the customers. Our relationship starts with their needs which guides our Research and Development. We promise maximum productivity and maximum profits to our customers. Our activities to familiarise existing and potential customers with our modern high technology products include participation in road shows, seminars and exhibitions in key strategic markets across India with a three-fold focus on reaching and interfacing with the trade, our customer (existing and potential) as well as the Industry at large.

We have a Training Academy at Pune for training service engineers. This is a two year open ended programme for fresh Diploma holders where they are trained to service, operate and maintain rock drilling, excavation, hauling and crushing equipment introduced by SMC.

The concept of key account managers, ‘after market’ product line and proven ability to be the solution provider to clients world wide demonstrates our commitment and indication of market level activities to be deployed in future.

What are current growth drivers for SMC in India? How does SMC see the evolution of the Indian market?

India is one of our key markets and going forward on our plans, we see huge potential in the following areas:
  • Highways
  • Hydro-electric projects
  • Mining
  • Telecom
We are already involved in a number of state as well as national level projects such as National Highway Development Programme (NHDP) like Golden Quadrilateral, North-South Corridor, East-West Corridor and upgradation of 4-laning of High Density Corridors. Apart from the above, our technology is being used in BOT (Build-Operate-Transfer) projects including Port Connectivity Project and hydro-electric dam projects of National Hydroelectric Power Corporation Ltd.

Moreover, we have stakes in large steel projects coming up in Orissa, Jharkhand, Karnataka, Chattisgarh, viz. Posco, Tata Steel, LN Mittal, Jindal Steel and Power Ltd., Jindal South West, Essar, Bhushan Steel, Ispat, Sterlite, SAIL, MSPL, etc.

Also, the fast pace of growth in telecom industry is driving the need for quick and efficient laying of fibre optic cables. SMC’s forte here is in providing trenchless drilling tools without the need of breaking up roads, resulting in saving of time and cost.

How the Government policies, major projects deployed in the offing and other favourable factors likely to contribute to SMC’s growth in the Indian market.

A. SMC recognizes India as one of the leading emerging markets with tremendous potential in the infrastructure sectors such as roads, highways, hydro-electric projects and mining, SMC would like to be a key player in these activities.

For example, in the highway development program, the Govt. is now awarding projects on BOT basis, which has received an overwhelming response. Contractors are now willing to pay the Govt. to build the high quality highways as they are confident of the returns in the long term. High quality roads mean low maintenance cost, which can only be achieved by using modern technology, which SMC offers.

The world wide boom in commodities especially in metal is triggering investment in India for iron ore ,coal & lignite mining and creating enabling infrastructure in ports and terminals for exporting iron ore and importing coal. The reform in power sector is also expected to streamline investments in power plants soon. SMC is fully prepared and has the organisational strength & capability in India to capture these market opportunities.

What is the USP of Sandwich mining and constructon especially when it has to compete with other players in the same sector?

As I have already told you that it is the Research and development which gives us edge over others. SMC’s design capability has provided bulk material handling solutions which are being handled by Voist Alpine. Specialized conveying systems especially for mining industry alongwith the crushing plants are being supplied now by SMC. This is being done at MSPL for iron ore. Value added services like successful implementation of AMC’s in various contracts of crushing and screening and drilling projects is a big feather in SMC’s hat. This can be introduced as part of the answer in any one question. As SMC, apart from introduction of new crushing and screening equipment, we have also developed competence in manufacture and supply of MICROSCOOP, underground loaders. We have already manufactured and supplied from India to France 4 nos. of these loaders and have order for another 10 to be supplied in 2006 and Q1 of 2007. Demand for this equipment in India is also noticed for about 20 machines per annum. Manufacturing facilities in this area are also being augmented Another new product planned for introduction is crawler type drilling equipment especially to meet the demand in countries like India, China and Russia. Design is ready and prototype production is planned for completion by the end of 2006. Regular production of the product is expected to commence in 2007. Demand for such equipment is projected to be around 100 in the first year and expected to grow continuously.

NBMCW October 2006

MACONS A Mark in Construction Sector

"Our strength is to satisfy and delight the customers by providing products as per their requirements and applications. The emerging technological needs require continuous pursuit of redesigning, readapting and efficient state-of-the-art manufacturing facilities and indeed MACONS Group provides it all. The journey so far makes MACONS feel proud and the plans for the future give it the energy to show the best."

Now India is one of the fastest growing economies in the world and construction sector, which plays a pivotal role in development activities, is bound to grow faster because of massive industrialization, urbanization, and economic development. As plans are afoot to push infrastructure investment over the next five years across the country, the construction industry is destined to be the biggest gainer in the near future.

With innumerable construction and infrastructure projects on the cards, some of them are in various stages of completion and many more of the projects have already been implemented. In fact, the entire scenario in the Indian Construction Industry is all set to witness a sea change in the next decade.

MACONS Group
MACONS Group, one of India’s leading construction equipment manufacturing companies, has shaped many mega and dream projects in the infrastructure sectors like power, roads, bridges, airports, canal, dam, refinery, urban infrastructure, steel plant, nuclear power, hydro power and thermal power. In addition to this, the company has also commissioned and made a mark in segments including metros, rails, multi storage buildings, transmission foundations, road dividers, RCC Hume Pipe, ports and jetty, windmill foundations, ready mix, IT parks, hospitals, malls and mega marts, universities and colleges, chemical plants, hotel industries and telecommunications.

Modern Production Facility

Based at Ahmedabad in Gujarat, over a decade old MACONS group has a thorough technical background focused in its drive to provide innovative design with state-of-the-art technology and quality product. Mr. Dharmesh Surelia, Chairman & Managing Director, MACONS Group is spearheading the company flamboyantly and making its presence felt in the global market. Under his superb stewardship, the Group is growing at an unmatched annual growth of 80 to 90 percent.

According to Mr. Surelia, the emerging modern world needs constant redesigning, readapting, efficient manufacturing systems and state-of-the-art production lines.

MACONS Group
MACONS Group has large and the most comprehensive manufacturing Industrial belt of Vatva and Changodar spreading across 20,000 sq. yards area. That apart, the group is expanding and adding an additional 40,000 sq. yards to its existing space to facilitate the expansion of its product profile as well. The entire operation has all in-house facility for converting raw material to finished products including CNC Profile cutting, CNC Machining Centre, Shot Blasting and Painting facility. Over 400 well- experienced individuals and associates strive to contribute to its success in every possible way.

“Our strength is to satisfy and delight the customers by providing products as per their requirements and applications, said Mr. Surelia. In the next few years, the company aims to be the single house of construction machinery manufa- cturing company in India. To achieve this, the company plans to double its turnover in every 2 years. The company will strive to analyze market conditions and work on its inherent strengths and capabilities to turn every challenge into an opportunity.”He said further that the journey so far makes MACONS feel proud and the plans for the future gives it the energy to show the best.

Products

MACONS is pioneering to introduce innovative products with technical collaboration and indigenously developed technologies giving it an unassailable edge among its nearest competitors in the following product range:
  • Horizontal Concrete Batching/ Mixing Plants–MCP-BIN Series available in 45/60/80/120 m3/hr. Capacity. Available with Single Shaft/Twin Shaft/PAN/Planetary Mixers.
  • Modular Plant–MCP Series available in 20/30/45 m3/hr. Capacity with Single Shaft & PAN type mixer.
  • Compact Plant-RMC series available in 20/30 m3/hr. Capacity. Available with Single Shaft/Twin Shaft/PAN/Planetary Mixers.
  • Mobile Plant- MA series available in 12 / 15 / 18 / 20 / 25 m3/ hr. Capacity.
  • Concrete Kerbing Machine - MKM Series
  • Transit Mixer–available in 6 Cubic Capacity.
  • Wet Mix Macadam (WMM Plant) available in 120/160/200/250 TPH.
MACONS Group
Company has earned name and fame both in Domestic and Global markets by supplying over 2500 tried and tested installations to major players like Simplex Infrastructure, Gannon Dunkerley, JMC Projects, Gammon India, Afcons, Punj Lloyd, Jai Prakash and IRCON International. Similarly, the company has also served other renowned range of clients like Sadbhav Projects, Progressive Constructions, Reliance Industries, ITD Cementation, Som Dutt Builders, D. S. Construction, ACC Concrete, Soma Enterprises, Ramky Infrastructure, IVRCL Infra, Era Construction, Bridge & Roof, Ahluwalia and Modern Road developers.

The company’s offices are functioning with perfect synergy in all the major cities across the country. To ensure easy access to products, spare parts with fast and efficient round the clock after sales service with minimum down time through its well knit network of authorized dealers and sales representatives.

NBMCW April 2009

SPAX International: A Quality Manufacturer of Screw

Positive Response from Indian Market

We are getting a good response from the Indian markets and we have just started our operations and are focusing site demonstrations in the beginning." says Mr. Ajay Khashu, Regional Sales Manager (Indian Operation), Spax India International in an interview with MGS Architecture.

Please tell us something about SPAX global operations, its manufacturing facilities and their locations, and products turned out.

For decades, SPAX International has stood for innovative, quality screw manufacturing. The story began as early as 1823, when the company, then under the name of ALTENLOH, Brinck & Co, started industrial production of screws in Germany. SPAX International now has around 400 employees in Germany producing up to 50 million screws a day. Subsidiary companies and partners in other countries throughout the whole Europe and overseas make sure worldwide sales and distribution run smoothly. For many years SPAX has been not just a successful brand name, but also the epitome of the most modern screws for professional and DO it yourself fans.

At SPAX, craftsmanship and high-tech combine. Engineers, tool manufacturing and production staff all work in perfect harmony. The result is a branded product of the highest quality. Most of all, we focus on the individual needs of the customer. That's why SPAX produces countless product variations, all tailored to the differing requirements of our customers in industry, trade and DIY. Doing it yourself all specially manufactured and packaged. Our approach to optimum customer service insists on constant availability for delivery and comprehensive product information. The high level of customer satisfaction proves us right.

What are areas of applications of SPAX products?

A SPAX product can be used for any kind of wood applications. That means the base material should be wood. Like, doors and windows, flooring, Interior designing, office and domestic furniture, or wherever the wood is being used. SPAX screws can be used for any kind of wood to wood application, steel to wood or plastic to wood applications.

Is it possible to enumerate one or two success stories, where SPAX products have been used in challenging conditions outside India?

As in the case of the Heide Park Soltau, construction is being carried out by Messrs Ingenieur Holzbau Cordes in co-operation with Merk Holzbau & Intamin Swiss with the engineering consultants Stengel Munich providing the design and structural analysis. SPAX 8X300mm full threaded screws with the general construction approval Z-9.1-519 are being used for the 1sttime to create the so called transverse reinforcement. Unavoidable cracks and splitting of the timber at the round press in plug locations can lead to a drop in load capacity. To counteract this eventuality the screws reinforce the timber vertical to the direction of grain flow i.e. in the direction in which the timber displays its weakest tensile properties. By adopting this approach, it is generally expected that numerous small cracks will appear and not the large one, a factor that has a favorable effect on load bearing capacity.

Where does India fit in Spax International market strategy?

Spax is the market leader for wood screws in many countries in Europe. We deal with 80% of the professional construction market in building constructions, interior finishing, furniture industry, wooden doors and windows. Furthermore, we do 20% on end users retail. More than 10 years ago, we started our operations in U.S. and three years ago we have opened our own sales office in Hong Kong for the Chinese market. Now we are focusing on India as one of the most growing countries in world today.

Of the extensive products range, is it possible to give example of new innovative materials suitable to Indian conditions?

We do not offer a certain special material. We offer SPAX–a branded product with special patented features like Multihead, ground serrations, 4-cut point, no pre–drilling required-the best screw for all wood applications, most innovative fastener product of the world and 100% German made.

What has been the response of Indian market towards products marketed by Spax International so far?

We are getting a positive response from the market of India. We have just started our operations and are focusing on site demonstrations in the beginning.

What are the plans at hand to promote these products aggressively in Indian market?

Spax needs to be demonstrated in front of the user. Therefore, we plan many demonstration meetings with potential customers. We are also open to some channel partners who can really help us in achieving some market share in this country.

Uncompromised quality and absolute customer orientation are at the heart of both the company philosophy and its formula for success. It all starts with the development of the innovative machinery and complex systems used for screw manufacturing by ABC's group of companies itself. This, and years of experience, give the company its insurmountable competitive edge over competitors and imitators. Qualifications and further training measures for employees are very much central to the company's strategy. After all, a good product can only be manufactured by qualified and satisfied employees.
That's why we employ long-standing, well-trained staff, who have learned their trade inside-out so as to keep pace with rapid technological development. At SPAX, craftsmanship and high-tech combine. Engineers, tool manufacturing and production staff all work in perfect harmony. The result is a branded product of the highest quality. Most of all, we focus on the individual needs of the customer. That's why SPAX produces countless product variations, all tailored to the differing requirements of our customers in industry, trade and DIY, all specially manufactured and packaged. Our approach to optimum customer service insists on constant availability for delivery and comprehensive product information. The high level of customer satisfaction proves us right.

MGS Architecture March April 2009

Dow Corning: At the cutting edge of technical strength, performance and customer satisfaction

Narelle Skinner
Dow Corning has been the undisputed market leader for silicone sealants the world over. Their reputation is backed by an absolute mastery over the technology as well as the quality of services that come to the customer as a package with the product. With the growth of the Indian real estate industry and the globalization of architectural trends in India, sealants have become an important building material. Narelle Skinner, Technical Senior Manager for South East Asia and India for Dow Corning, elaborates on sealants, the trends for glazing and the emergence of India as a market, in a conversation with Mukta Naik.

Dow Corning, as a company, has had a long innings in the glass industry. Hasn't it?

Dow corning is the largest global sealant manufacturer in the world. The company started manufacturing silicone in 1943 and brought in sealants in 1960. It has been associated with the glazing industry for 45 years.

How long have you been with Dow Corning?

Well, I have been with Dow Corning for the nineteen years. Of these, I have spent seventeen years on the technical side and two years in marketing.

The relationship between sealants and glass is strong. How do you see the position of glass as a building material in the future?

Silicon sealants and glass can be seen as partners. They both have similarities in chemistry and silicon is the only material that has a long-term adhesion to glass. Glass has a very long-term future in architecture, primarily because people like natural light. Designs may change and so may trend, but glass is likely to be around for very long. Within glass too, trend keep changing, For instance now the trend has been moving away from reflective glass that was very popular a few years ago to lightly tinted glass. Today, the focus is more on natural materials and in the North American and European markets, tinted glasses are losing popularity to clear glass.

How does the use of silicone sealant vary with the type of glass being used in a project?

The type of glass makes no difference. The use of sealant depends on the design of the building and how the glass is going to be fixed. If the glass is going to be fixed on the edges, more silicone will be used and if the glass is going to be framed, less silicone will be required. The silicone sealant is an important part of the design of the glazing.

What are your most popular products in India?

Well, the DC795 is a proven product that is being used for over 25 years now. It is popular in North America, Asia as well as Europe and comes in cartridges of its own. It is a one-part structural silicone sealant. Then there is an upgraded version that is the DC995, which has higher strength. It is a patented formulation that used a new polymer to create products for a longer shelf life. Usually, shelf life is affected by temperature and humidity. Because of its durability and longer shelf life, the DC995 is more suited to India and has been used in many A category projects here. These one-part sealants for structural glazing are relatively slow in curing and take one week or more to cure completely. This can be a problem in large projects. For this, two-part sealants like the DC993 are suitable, which has a 24-hour curing time. These are widely used in factory-based glazing works and for projects where large volumes of panels need to be completed per day. Another popular product used by fabricators and processors is the DC982, which is a two-part sealant used to bind between the joints of one glass and another in an insulating glass unit.

Do you also offer some services with the products?

We have a number of standard services that come free of charge with the product, like lab services that conduct testing for adhesion and compatibility. Wherever there is a requirement for a non-standard special service on a project, we bring in that expertise.

Do silicone sealants play a role in protection against earthquakes?

Several studies were done on curtain-walled buildings after the major earthquake in California in the early 1990s, which affected San Francisco and LA. The best performing buildings were those that were silicone sealed. In the curtain wall, the glass is held in place with silicone rubber. The rubber can take vibrations allowing the frame to move independently. Even in windows, silicone sealants used for fixing gave better performance. After 9/11 when bombing has becoming a serious concern, bomb blast testing for buildings was also done. Here too, it has been proven that silicone sealants can hold the glass in the frame when the building experiences vibrations from a blast.

What is your feeling for the growth of the company in India in the coming few years?

India has good potential for the future for Dow Corning. I have been coming to India regularly since 1991 and I see a distinct change in the way buildings are being designed and built. As a market, it is in the early growth stage, which means that awareness is growing and usage of sealants will go up. Also, with new types of buildings coming up—IT parks and call centers, a growing population and the boom in commercial buildings—the future looks good.

Is quality control a concern area for your products in India?

It is certainly a concern area, not just in India, but in many countries. As the industry grows, there are many small players in construction, with not much experience. We need to work closely with inexperienced players to ensure adherence to quality. Our recommendation usually is to stick to the guidelines that we give and to conduct a lab test for the design of each glazing project. There is a need for ongoing quality control on the job and we work with customers to ensure that adhesion is being achieved. We also recommend that the glazing should be done in a factory. We discourage site glazing, which is fixing the glass directly to the side of the building. Wherever possible, we urge the client to set up a factory on-site, which means they cordon off an area that is kept clean and the glazing is done horizontally first and then put up on the building.

What about technology acceptance by professionals—do you see that as a barrier for promoting your products?

Not at all. I think Indians like new technology. They are hungry for knowledge about new products and are excited about innovation.

Is the lack of training and inadequate standard development in India a concern for the sealant business?

They are not a major concern area, provided we take precautions at the site. Our clients need to be aware of the properties of the products. We tend to follow ASTM standards—that is the ASTM1184 standard for structural sealants. We have a technical manual which we recommend our clients follow for application as well as testing of our products.

What are your plans for in India in the near future, in terms of new products as well as expansion?

Usually, our products are developed in the United States and Europe and are used there for a few years. For Asia, we assess the need for products and then introduce them according to the specific needs. We are already strong in Asia and India. For India in particular, we have offices in major cities. We are also planning to put in a lab and a factory and increase our regional focus. We are bringing in professionals into this market who will identify the needs.

What would you like to say to the architects and engineering professionals who read this publication?I would like to say that sealants are really important for architectural design. Architects and engineers must get involved in understanding and specifying products for their projects. They must specify sealants for glazing in buildings. Though we don't see the sealant and it comes up as a small part of the building cost, it plays a very large part in the performance of the building. If the correct sealant is used in the appropriate way, it contributes to the long-term success of the building, keeping building owners and tenants happy in the future. Construction professionals, especially specifiers, must resist the urge to change specifications to lower construction cost, at the cost of the performance of the buildings.

MGS Architecture January 2006

Key Success Point: Bringing newer technology

Key Success Point: Bringing newer technology, better pricing to the Indian customer

Bringing newer technology
In an intensively competitive tile and sanitary ware market, it is cutting edge technology, appropriate pricing and plenty of options that attracts the increasingly well-informed and sharp Indian customer, says Ajit Singh, General Manager, RAK Ceramics, India, in an interview with Mukta Naik.

Since when has RAK Ceramics been present in the Indian market?

RAK Ceramics brought its imported products from its mother plant in UAE into India about 5 years ago, and has started with local production a year back.

Bringing newer technology
RAK has one of the largest and most ultra modern Italian ceramic plants in the country, spread over 200 acres of land at Samalkot, Kakinada, and Vijaywada in Andhra Pradesh.

It is producing about 6 lac square meters vitrified Gen Next tile products and 45,000 pieces of sanitary ware per month and has the capacity to increase its capacity to the tune of three times of today’s production within the same plant.

Internationally, RAK Ceramics is a US$ 400 million plus group, with global production of tiles over 3, 00,000 sq. m. per day. In India, RAK has supplied products to prestigious projects like Inorbit Mall, Raghuleela Mall, Infosys, Reliance Infocomm, Hinduja Hospital, Yashraj Studio, Atria Mall, Godrej & Boyce Ltd, and now the Delhi Airport Project.

How does RAK respond to the changing and growing needs of the Indian market for ceramic tiles?

We respond to the Indian demand for ceramic products in a number of ways. Firstly, we believe in offering the latest product using the latest technology. Secondly, we push for high production volumes and best economy of scale; hence we can offer better pricing. Thirdly, we have a vast range of designs offer a wide selection to the customers. Fourthly, we bring international trends to the national market, owing to our international presence and experience, Fifthly, we invest in R&D at our mother plant that give us a competitive edge. Sixthly, we use the best marketing approach by expanding and promoting Points of Purchase through own and dealers showrooms. Further, we have efficient marketing and sales teams and motivated dealer associates who offer customers overall value for money and superior service. These are few points through which RAK India is responding to the changing and growing need of customers.

How does RAK differentiate itself from existing tile brands in the mind of the Indian consumers?

We differentiate through our Ps—product, price, placement of product i.e., Point of Purchase or dealer association, and promotion especially personal selling apart from other promotion tools. An international association of RAK has much better place in customer’s mind than the other Indian brands. This gets supported by best and latest product range.

What are RAK Powder Pressed Vitrified Tiles? Is this a new product for the Indian market?

RAK’s new powder pressed homogeneous design vitrified tiles are completely different from the top screen printed soluble salt (liquid color) vitrified tiles that use old technology. To understand how, we need to go through the basic evolution of flooring material other than natural stones.

Cement screed – Mosaic tiles – Ceramic tiles Vitrified old technology soluble salt or liquid color screen printed tiles – New technology RAK powder pressed technology tiles.

Bringing newer technology
The vitrified tiles using the old technology are decorated by bringing the design on it through screen print and then the firing and polishing is done. Hence design penetration is not more than 2 to 3 mm deep in a tile. In short, the raw tile body gets screen printed from top to incorporate the design.

In the new technology used by RAK, powder pressed tiles are made by mixing dry tile body powders (basic raw material) and dry design powders together and the design is seen once the tiles are fired and polished. In this, each tile looks natural and does not exactly get copied or duplicated in the design formation. In short, the raw tile body has already been provided with design powders.

The response for these tiles are fabulous in Indian market as the Indian customer is now much better equipped to understand in detail the product they intend to buy. They are looking for the best value for money.

What are the other products that RAK has introduced to the Indian market?

Vitrified tiles polished, using new technology, available in sizes 598 by 598 mm, 980 by 980 mm.

Vitrified body rustic tiles: Sizes 305 by 305 mm, 445 by 445 mm, 598 by 598 mm, 598 by 298 mm.

Sanitaryware such as water closets, wash basins, urinals, counters.

Can you give us an idea of your distribution model so that our readers can understand whether they have easy access to RAK products?

Bringing newer technology
We have 350 authorized, carefully selected RAK associates or dealers on all India basis, who have invested in their showrooms to give an exclusive display area (minimum 700 sq ft in each showroom) in the form of the RAK display house. They are well supported by our all–India sales and marketing team in every aspect of sales and brand promotions.

Apart from above, RAK has its own invested showrooms (minimum area 6 to 8000 sq ft each) in metro cities like Mumbai, Delhi, Nagpur, Pune and other cities.

For direct and bulk customers, corporate houses, influencers like architects and engineering companies, RAK has its special cell through its marketing team to take care of these customers in the best way.

What are the company’s future plans for India?

RAK ceramics has a long–term and as well as short– term plan for India. In the long–term, we are looking at capacity expansion in the form of production and the market. As a plan of marketing, RAK has defined plan to set up about 50 plus company owned showrooms in India. The short–term plan is to expand our roots in the Indian market by selling and promoting the latest tiles and sanitary products. RAK also has several other plans in its kitty for Indian customers.

MGS Architecture April May 2007

Mahaveer Safety Glass: Keeping High Standards in Processed Glass

Mahaveer Safety Glass

Chennai based Mahaveer Safety Glass is pushing the envelope of processed products in glass, with its FUSO brand. Mr. R.K. Chouhan, Director, Mahaveer Safety Glass Co (P) Ltd., talks to Varsha Trehan about the company.

For our readers could you please briefly introduce your company?

Mahaveer Safety Glass Co.(P) Ltd., (MSGPL) is a part of Mahaveer Group Companies. The Group is in Glass field for more than four decades. MSGPL, promoted in the year 2004, is one of the largest glass processors in South India. Its factory at Irungattukkottai, Sriperumpudur (near Chennai) houses the most modern machinery and the latest technology in glass processing. Run by highly qualified professionals in the field, MSGPL gives many varieties of processed glass with high precision and service, to its valued customers under Brand Name FUSO.

The construction glass industry is seeing a boom. How do you see Mahaveer Safety Glass holding up in this very competitive scenario?

The motto of MSGPL is to deliver its customers their expectations, in terms of product, quality, and service. MSGPL regularly updates market trends and technology, which leads MSGPL ahead of its competitors. MSGPL is an authorized processor for leading glass manufacturers like Saint-Gobain, Asahi, Pilkington, Glaverbel, etc., and is technically supported by AGP, Singapore and FUSO products strictly conform relevant standard specifications.

MSGPL houses high precision machines of international repute. The unique water jet cutting machine, pre-processing machine, double edger machine, and auto-vertical drilling machine enable highly sophisticated glass cutting and processing with utmost accuracy.

In terms of your product range, are you focused on safety glass only? Are there some specialized offerings you would like to highlight?

MSGPL understands the need of the hour. It combines safety of the glass with acoustic efficiency, color and architectural elegance.

MSGPL respects its customers’ taste and their architectural outlook on the glass. We have planned to add very unique and exclusive products range to suit various applications, exterior or interior, and can give elegance, privacy, safety and strength.

Our existing products range:
  • FUSO Heat Strengthened/Tempered Glass
  • FUSO Bent Tempered Glass.
  • FUSO Laminated Glass
  • FUSO Double Glazed Glass
  • FUSO Bend Glass
  • FUSO Crackled Glass
  • FUSO Acid Frosted/Silky Wash Glass
  • FUSO Color Coated Glass
  • FUSO Ceramic Frit Glass
  • FUSO Etche Designer Glass
Our upcoming range of products:

FUSO Architectural Designer Glass: Fabric Laminated; Botanical Laminated; Marble Laminated; Paper Laminated; Colored sand-blasted; Corrugated, etc. Multiple ranges to suit multiple internal applications – adds elegance, design, comfort with safety and strength. (Can be custom made & tempered).

FUSO Magic Glass: A very unique glass with LCD based interlayer, which makes the unit opaque when power is off and gives clear vision when power is on; specially suited for rooms/partitions requiring clear vision and privacy on choice of any moment.

FUSO Fire Rated Glass: One more unique glass to use in areas requiring high protection from risk of spreading fire, like lifts, inter-partitions, etc. The fire rating and integrity of the glass unit can be custom made for one hour or more.

FUSO Architectural Mirrors: Spectrum of designs on mirrors, unique and appealing.

FUSO Regular Mirror

FUSO Glass Pillar: Extra clear glass pillar, best suited for illuminated interior pillar, illuminated stair case pillar, etc.

And many more custom based products in glass.

When it comes to glass, the safety of the structures is a major concern, especially in façades and cladding applications. What sort of precautions would you suggest be paid attention to?

The qualified technical team of MSGPL provides the right solution to each customer in glass applications. Based on the usage area, location of structure, exposure to sunlight, noise pollution, etc., MSGPL technical team suggests the right choice of glass processing in each case. It suggests that apart from elegance in glass application, safety, strength and security factors are to be considered in deciding glass.

Could you please tell us about some innovative projects where your company’s products have been applied. And what specific products came into application in these cases?

We have executed projects for Microsoft, Infosys, IBC Knowledge Part, Hyderabad International Airport, Metro Rail Delhi, among other reputed companies.

MGS Architecture June July 2007

Re-inventing construction with the prefabricated panel system

The age of prefabricated sandwich panel construction has arrived in India. The pressure on constructors and industrial planners to plan, erect and hand over for use of various industrial buildings and constructions is extremely high in the current Indian industrial scene. The Indian economy is growing thanks to a high growth rate in the manufacturing sector which is adding infrastructure at an amazing pace.

Secondly there is a paradigm shift in the outlook on hygienic processing especially of food and food service related products and services. This stress on hygiene and dust proof environment is now de-rigueur in the food and pharma industries.

Thirdly, constructors and consultants are now required to answer convincingly on new ideas and solutions which save substantial power and reduce total cost of ownership for the buyer while satisfying the end user by offering her the most optimum environment required by the process.

All these issues are adequately and very well addressed by the prefabricated insulated sandwich panel construction pioneered by the well known company Rinac India Limited.

Re-inventing construction with the prefabricated panel system
In a brief interview with MGS , we spoke to Mr Manjunath M S, Global Head - Marketing at Rinac India Limited. Mr. Manjunath has a degree in Engineering and has two decades of experience in Applications and Marketing. He has been instrumental in Rinac's foray into Prefab constructions and cleanrooms in the food and pharma industry. He has presented many papers on the subject at various seminars in India and abroad. Here Mr Manjunath shares some insights into what his company contributes to this phenomenon of “Instabuild”, a brand owned by Rinac , under which it executes the prefabricated constructions .

What is your corporate focus and what are your products?

Our focus is on pre-fabricated and pre-engineered factory building construction and Rinac’s product portfolio in pre-fabricated constructions is as follows:
  • Clean room constructions
  • Clean zone constructions
  • Walk on ceilings
  • Teleshelters
  • Warehouse constructions
  • Non- walk on ceilings
  • Pre-fabricated and pre-engineered factory constructions for process industry
These kind of solutions are of tremendous value to end-user segments like food processing plants, pharmaceutical clean rooms, automobile workshops and assembly rooms for precision, plastics, print, textiles facilities, telecom tele-shelters, and electronic assembly facilities.

Our core competences lie in areas of design, manufacture, supply, erection and after sales service, of pre-fabricated sandwich panel system, pre-fabricated modular cold storages, pre-fabricated clean room envelopes and clean zone processing facilities and refrigeration systems for industrial and commercial applications.

How old is the use of prefab insulated panels in India?

As far as industrial construction is concerned, the prefab insulated panel is fairly new, say about 5 -6 years old in India.

Are your products and solutions 100% indigenous, or do you import any materials?

The entire know-how, product components and manufacturing in this product line are indigenous. All components have been tested as per certain internationally accepted standards to ensure superior quality, stability and accuracy.

What are the features of this type of panels and their advantages over conventional counterparts?

The Insta-build solution offers aesthetic finish. It is possible to provide cutouts for fixtures like lights, filters, alarms at site. The movement of cables in and out of the construction is facilitated. The structure has good capacity to withstand weather and wind load conditions and is suitable for outdoor construction. Moreover, it provides excellent labour and energy cost savings and is an eco-friendly construction. Its walk-on-ceiling feature has he advantage that it can take human traffic for maintenance.

Insta-build offers advantages like quick and easy construction, light weight, and sturdiness. The structures are dust proof and weather proof, they can be relocated easily as salvage value is high, the site work for erection is quick and neat and the structure’s design is flexible and modular. Since non-shedding laminate is used for clean room application, it is extra hygienic. Of interest to manufacturers is the fact that our structure reduces transmission of heat into the shelter as much as 8 times compared to brick and mortar construction. Hence there is power saving in air-conditioning. Insta-build is most the preferred MOC for HACCP approvals.

What type of industries is the Insta-build applicable to?

This modern building panel system has a wide range of applications and mostly benefits the following industries—Telecom, Pharmaceutical, Automobile, Electronic Component, Hotels, Hospitals, Food Processing and Agro, Information Technology and Construction.

Can you describe the manufacturing facility of Rinac India in Bangalore? What is the strength of your workforce, have they received any specific technical training to handle this product?

The unit is located at Tavarekere, Bangalore for manufacture of pre-engineered insulated sandwich panel systems, insulated doors, walk on ceiling, tele-shelter, ware house, and non walk ceiling. The shop floor area is 50,000 sq.ft and employs around 80 people.

Our key staff and foremen have received training at appropriate levels. Many of our engineers have gone abroad to study systems and processes in connection with the Prefab insulated construction.

Can you give details of quality control and safety measures adopted at Rinac?


Quality control is an integral aspect of our functioning. We have the following steps:
  • Verification done at factory
  • Raw material with specs procured on a lot basis
  • Verification of every panel and door for dimensional accuracy and visual appearance
  • Tests for strength carried out at the structural laboratory
  • Availability of clean covered space for storage at floor levels prior to installation, if workforce is following the erection s-o-p
At site, we have the following safety norms.
  • Use safety belts for heights above 2M.
  • Use scaffolding for work above 2M.
  • Use shoes and helmets at site.
  • Use the appropriate tools.
  • Earth all electrical lights and tools.
  • Illuminate the work spot with adequate lighting.
  • Avoid use of fire near work spots.
In buildings, are there specific types of structures that your products are applicable to and prove beneficial?

The prefab insulated panel construction is used most widely (and fully compatible with) in the pre-engineered steel building structural system.

Rinac undertakes turnkey construction from ground zero for food processing facilities, ready to eat facilities, etc. The latest food (potato) processing facility has been executed using the new box-out type of prefab panel construction in Gujarat.

What industries may not be able to use your products as effectively as others?

The limitations in the use of prefab insulated panel construction are very few but they still do exist. Chiefly the prefab panel architecture currently prevalent in India still does not submit to curvatures and textured finish. Color choice is also limited for small quantities.

What marketing strategies have you adopted to market your products?

We are proactive in many media and non media initiatives. We have a systematic advertising-plan in the print media. We participate in key exhibitions. We also hold seminars and present papers at various seminars on the subject matter.

What are Rinac’s future plans?

Market place success is achieved by continually offering superior value. We strive to be innovative and explore newer applications and better technology on the product improvement.

What about the maintenance of these panels? What is the depreciation period you are looking at?

The prefab insulated panel system has excellent keeping qualities. Tests on surface coatings that have been done by the paint companies reveal that the coating remains unblemished giving a decade or more as the period to repaint.

Over conventional construction using an air conditioning system, the prefab insulated panel system offers a payback period of approx 1-2 years.

Any other information you wish to share?

Rinac has shown the way to quick hygienic, flexible and power saving industrial construction. Together with PEBs, this construction will be the most preferred construction for industrial buildings in future. Rinac has pioneered the concept and popularized it by executing many large construction projects in India. It is a matter of time before even commercial business installations will opt for this type of construction.

MGS Architecture January 2007

Focus on New Age Products

"Chowgule Koster (India) Construction Chemicals is working on bringing new age products. It has already completed numerous waterproofing projects in India. It is committed to provide its customers with environmental–friendly waterproofing solutions," says Mr. Ewart Lazarus, CEO, Chowgule Koster (India) Construction Chemicals Pvt, Ltd, in an Interview with SKK.

What are the international developments in waterproofing solutions and how these are being incorporated in the product stream of Chowgule Koster (India) Construction Chemicals Pvt Ltd?

World over waterproofing solutions are viewed as an integral and important part of any construction, be it infrastructure, industrial, commercial or residential. In this regard, there are many products introduced successfully worldwide that are yet to find a broad based acceptance in India. Products for rendering oil contaminated floorings oil free which is a pre – requisite for laying of epoxy floorings, Polyurethane injection resin based systems for a range of below ground level water seepage and structure strengthening problems, and others like long term solutions for rising damp problems in walls, and polymer modified acid resistant mortars are either very new or unheard of in India. These new age products are based on the latest technology on offer and Koster Bauchemie AG of Germany, through its JV company in India, CKICCPL, is working on bringing this range to India. This is apart from the numerous products that have been successfully introduced to the Indian market.

Tell us something about the company, its overseas collaborative arrangements, its manufacturing facilities in India, including the product range.

CKICCPL is a joint venture, between Chowgule Industries Pvt.Ltd, (A Chowgule Group Company) and Koster Bauchemie AG of Germany. Koster, established in 1972, is based in Aurich, Germany and is currently operating in 40 countries worldwide providing a complete range of waterproofing solutions and also solutions for repair and rehabilitation of concrete structures. A modern and high end technical R&D centre, in Aurich, is the nerve centre for providing new products for its world markets and customers.CKICCPL has its production facility in Goa. The products are moved through a network of offices in Mumbai, Goa, and Bangalore and the operations currently cover Gujarat, Maharashtra, Goa, Andhra Pradesh, Tamil Nadu, Karnataka, and Kerala. The product range currently includes cement – based crystalline based systems, Polyurethane based injection systems, concrete repair and rehabilitation system, rising damp system, and system for arresting aggressive and non–aggressive water seepages and leakages. There is also a range of DIY products for the retail segment that is being currently worked on.

What are the various activities and application areas of the products manufactured by the Company?

The CKICCPL business plan covers the segments, like, Projects, Applicator Sales ,and Retail Sales. The Project division executes projects which are managed by an in–house project team. This team comprises trained engineers, supervisors and skilled workers capable of executing and providing waterproofing solutions for even complex waterproofing problems. Projects are currently being executed in Mumbai, Pune, Surat, Goa, Karwar, and Bangalore. An applicator network covers the Southern states of Andhra Pradesh, Karnataka, Tamil Nadu, and Kerala, Maharashtra, Goa, and Gujarat. The applicator network is an extension of the projects division and is made up of specifically trained sub-contractors who cover smaller towns within the state. A retail network is currently set up in Karnataka, Andhra Pradesh, Tamil Nadu, and Kerala. Starting with a project division in 1999, this has now established itself as a efficient and reliable company capable of executing complex and challenging waterproofing jobs. This division also provides the back up and technical support to the applicator and retail segments.

What are major projects in India where company’s products have been successfully applied and the most challenging assignment undertaken?

CKICCPL has successfully completed numerous waterproofing projects in many parts of the country. Some of our more challenging jobs that have been completed to the fullest satisfaction of our customers are waterproofing of a Chlorine Dioxide tank for the paper industry in Gujarat, sealing of active leakages in underground subways in Mumbai for the Indian Railways, providing long term solutions to sealing of surface crack in buildings at the Seabird project at Karwar. At the Bhatsa Nagar dam in Maharashtra, the Koster range was used to provide substantial relief to leaking monoliths. One the largest basements in Mumbai covering a total area of more than 1.25 lac sqm is currently being waterproofed using the Koster range. Many structures in Delhi area facing the problem of rising damp along the walls from the ground water has been effectively treated and arrested using Koster products. The Bombay Stock Exchange, the Grand Hyatt Hotel in Mumbai, the Ammonia Storage tanks for the Fertilizer industry, the Seabird project in Karwar are some of the other projects where the Koster range has been successfully used.

How the company looks to Indian market and its plans to strengthen its presence in the country with its distribution and service network to garner more market share in the developing market of construction chemicals?

At CKICCPL the focus is on providing quality products and solution to the Indian customer. At the first stage when the company started its operations in 1999 with a project division with its own contracting teams. This helped the company to learn first hand about the application techniques and also the efficacy of the Koster products in Indian conditions. Once the customer confidence had been established through successful execution and completion of large waterproofing projects, the company moved to setting up an applicator network in Gujarat, Maharashtra, and Goa. This is now being expanded to the four southern states. Currently, the company has introduced products specifically for the retail segment, through a network of distributors in the four southern states. This expansion will continue to the northern and the eastern regions of India. To complement the company’s expansion, Koster Bauchemie will continuously introduce new age and modern waterproofing solutions apt for the Indian market.

How over the years, the Company has evolved itself to be a specialist in waterproofing and related aspects catering to the varied needs of civil construction?

From its inception, the company has focused on quality products and application to our customers. This has been the single and most important factor in establishing the company as an efficient and reliable waterproofing contractor capable of finding solutions to complex waterproofing problems. Our wide range of products gives us the advantage of providing solutions to almost every type of waterproofing problem. The Koster presence in 40 countries provides us with a database of references of jobs completed which at many times provide solutions to previously unsolved waterproofing problems.

Waterproofing area seems to be an area most neglected in civil engineering. How is CKICCPL campaigning to create the desired awareness about the right product and its right application as a service to the industry?

Yes, It is true that waterproofing in India has been neglected in civil engineering for many years. This could be attributed to the market being seller driven. Today this scenario has changed and the buyer has rightly been demanding a better product. Further contractors and developers are more sensitive to these expectations and are currently going for better products and also applications. Today, in most areas and mainly in the metros new methods of waterproofing with the new age products are being asked for and effective application is being looked for. CKICCPL has from the outset entered the market with good quality products and application. Its campaign to maintain this comes from our quality work. Regular technical seminars for architects, consultants and contractors are held regularly in all our markets. With the range of waterproofing solution available with us we can confidently cater to any kind of waterproofing problem today. Our world–class R&D centre at Aurich, Germany will continue to churn out quality products in the future as well.

What is Company’s focus on research and development and quality systems placed and training Of applicators in the usage and application of range of products manufactured?

As mentioned earlier with our world– class R&D centre at Aurich, Germany our focus is on introducing high quality products for the waterproofing and the concrete repair and rehabilitation industry. This high stress on quality goes down to our contracting teams where regular team building and on–site workshops are carried out to ensure that this quality standard is maintained down the line. Further to man–made errors our focus on mechanization wherever possible is a high priority. The applicator network and the retail network undergo regular training programs. Further the appointment process is stringent and selection is done after detailed scrutiny. CKICCPL is committed to provide its customers with environment–friendly and high quality waterproofing solutions.

NBMCW February 2008

Tech-Dry: Focus on 4th Generation Products

Tech-Dry: Focus on 4th Generation Products
"Our thrust is to promote green concrete, protect the environment from global warming, produce water based non-toxic products and create awareness in the industry about the importance of waterproofing. All Tech-Dry products are technologically advanced with a clear advantage in the market place namely, a large selection of water-based waterproofing and building rehabilitation products. These are novel 4thgeneration products that are the result of years of scientific research and development. . . Tech-Dry also encourages growth in public awareness on the importance of waterproofing in construction and organizes conferences, publishes scientific papers on its research. There is a crying need for professionalism in this segment of the construction industry," says Dr. Surendra P. Bhatnagar, Chairman & Managing Director–Tech-Dry (India) Pvt. Ltd in his Interview with S.K.Khanna.

What is Tech-Dry’s overview of development in construction chemicals market in India, its size, its problems and its future prospects? How is the present slowdown in infrastructure going to impact the future development of this sector in India in particular reference to Tech–Dry future plans?

The total construction chemicals market in India, according to different sources, is around Rs.1200–1500 crores per annum. It would be incorrect to say that the present global economy and recession worldwide has not affected our industry but the silver lining paradoxically is that repair, rehabilitation and rejuvenation will never stop. Protecting our structures is a continuous process and will sustain us. I think the present situation will soon be over and the construction industry, namely, the building and manufacturing segments will pick up, and infrastructure more so. In fact, the latter segment seems little affected by the present slowdown, with demand and volumes remain steady.

Waterproofing is an integral part of construction and this fact has not yet been completely appreciated by the industry. For the future development of this sector, there has to be awareness of the damage that this industry is doing to the environment and it is important to vigorously shift to green concrete using non-toxic, water-based materials and adopting techniques that offer durability to the building and light weight concrete. To countermand the use of conventional waterproofing products and often-meaningless performance guarantees of 10-20 years, and given the fact that most of our buildings leak and repairs are frequently required, there is a crying need for professionalism in this segment of the construction industry.

Our company, Tech-Dry has made its mission to promote the products that are environment– friendly (non-hazardous, non-toxic), water-based, energy saving, and which increase the safety and durability of buildings.

Tech-Dry (India) Pvt. Ltd., was established in 1992 in Bangalore and in the same year we established a sister application company Building Protection Systems Pvt. Ltd. (BPS). We have our own production facilities, which are ISO 9001:2000 certified where we offer a range of more than 150 products for waterproofing, restoration, repair and rehabilitation of the complete building envelope. A key strength that we bring to the market is that each product is the outcome of extensive R&D efforts and undergoes field trials for a number of years.

BPS undertakes rectification work and also handles a very large number of new residential and commercial complexes in association with major builders in Bangalore and is still continuing, although at a slower pace.

What are the important business areas of Tech–Dry, its manufacturing facilities and their locations in the country and prominent products back up?

Our thrust is to promote green concrete, protect the environment from global warming, produce water-based nontoxic products and create awareness in the industry about the importance of waterproofing.

Tech-Dry has a wide selection of chemicals that are simple to use and offer unmatched solutions to waterproofing needs. However, correct assessment of the problem, appropriate surface treatment and correct product application are critical to successful waterproofing. Alongside product innovation, with over 16 years behind us, we have developed standard methodologies for treatment of many common waterproofing issues that affect terraces, podium slabs, bathrooms, swimming pools, expansion joints, basement floors, retaining walls, and external surfaces like sumps, sewerage, below ground pools and sloped roofs.

Tech-Dry has its production facilities in Bangalore with highly skilled personnel and it is backed by strong research activity. Tech-Dry produces mainly water-based and environment–friendly products. We also believe that the solution should be long-term rather than immediate repairs. Accordingly, our research and development centre has developed products for defect removal, repairs and waterproofing.

How over the years, the company has evolved itself to be the specialist in developing new generation construction chemical products catering to the varied needs of civil engineering and construction?

By and large, construction standards in practice and quality of sand, cement, bricks, other aggregates and workmanship in India are still far inferior to the world’s standards. Imported chemicals could have not been very successful because of their high cost. Coupled with the lack of awareness of waterproofing as a very important segment, large number of unorganized sectors mushroomed, resulting in the indiscriminate usage of admixtures like plasticizers, retarders, accelerators, waterproofing agents like stearates and oleates and products like bitumen and asphalts.

The science of waterproofing unfortunately depends on a restricted, rather naive belief that a thick coating on the surface will stop water seepage. Even this thick coating is laid without any logic, on account of the difficulty in locating the water entry points.

Traditionally, the construction chemicals market offers sealers, admixtures, etc. Conventional chemicals have not been very successful and the priority of manufacturers, including Tech-Dry, has changed to launching new high-performance construction chemical products ranging from new color options to tough sealants able to withstand extreme weather conditions to caulks with anti-microbial additives that will fight mold and mildew. These products are being developed not only with the professional contractor in mind but also the average homeowner who now demands more from these products.

Tech-Dry: Focus on 4th Generation Products
The use of techniques like nano-technology have been adopted by Tech-Dry and important areas like flat roofing, expansion joint, light weight concrete, thermal insulation, impregnants, micro emulsion etc. have been developed. The major contribution of the company has been to develop new techniques in the field of grouting, like 2-component injection. The company has stayed away from me-too products like coatings and has developed a series of Elastomeric Coatings which, unlike conventional membranes that have several problems, are breathable, flexible membranes, with high elongation, weather ability and crack bridging properties. We also specialize in products that are not produced by others, like effective products for roofing, expansion joints, thermal insulation, defect removal and other requirements of the building envelope.

The resilience and large strain capacity of elastomers can be exploited to absorb blast energy and contain building debris. Elastomers are composed of long polymer chains, usually cross-linked or connected by chemical bonds. Cross-linking makes elastomers reversibly stretchable within a significant range of deformations. In the unstretched state, the polymer chains are oriented in random directions. When stretched, the polymer chains become elongated and ordered along the deformation direction. When no longer stretched, the cross-links guide the elastomer back to its original shape as the chains once again randomize.

Product customization is becoming the main driver in product development strategy. How is Tech–Dry dovetailing its technical and R&D prowess to develop new products synthesizedwith inputs from its customers, technical collaborators and its entrenched efficient sales force and dealeship network? What are the focused areas of Tech-Dry’s R&D supporting company’s product development initiatives?

Tech-Dry: Focus on 4th Generation Products
Tech-Dry’s R&D is completely equipped to produce tailored-made products and has done so. For example, we have developed admixtures in accordance with the customer’s inputs, and so too, other products.

When we entered into this business in 1992, the level of consciousness on benefits of waterproofing was not wide spread. This situation and the very high cost of imported chemicals left the building market to be served by unorganized sectors. Research and Innovation is the long-term business objective of Tech-Dry. All Tech-Dry products are technologically advanced products that have a clear advantage in the market place, namely, a large selection of water-based, waterproofing and building rehabilitation products. These are novel 4th generation products that are the result of years of scientific research and development.

Tech-Dry offers a wide selection of waterproofing chemicals that are simple to use and offer unmatched solutions to waterproofing needs. However, alongside product innovation, accurate assessment of the problem, appropriate surface treatment and correct product application are critical to successful waterproofing. Tech-Dry has given great importance to preparation of surface and creating methodologies to handle problems.

With over 16 years behind it, Tech-Dry has developed and standardized almost the complete building envelope, both below and above grade, covering segments such as methodologies for the treatment of many common waterproofing issues that affect areas such as terraces, podium slabs, bathrooms, swimming pools, expansion joints, basement floors and retaining walls, treatment of external surfaces, sump, sewerage, below ground pools, and sloped roofs.

Developing products and proper solutions for troubleshooting project depends upon the expertise of user and applicators. What are various systems placed in the company to train applicators and related technical services provided by Tech–Dry’s application company, Building Protection System (BPS)?

Tech-Dry has operated by following a distinct marketing strategy. Typically, its product distribution channel is a network of applicators and distributors in various parts of India to market and/or apply its products. These applicators/distributors normally undertake the work in their own territory and Tech-Dry provides immediate technical back up and prompt customer advice and service. This marketing strategy has proven to be successful over the past few years.

In addition to BPS, which is Tech-Dry’s application arm and big support, Tech-Dry has about 60 applicators in towns and metropolitan cities like Chennai, Delhi, Kolkata, Lucknow, Kochi, Hyderabad, Mumbai, Jaipur, Pune, Goa, Nagpur, Bangalore, and other parts of Karnataka.

Tech-Dry also encourages growth in public awareness of the importance of waterproofing in construction and organizes conferences, publishes scientific papers on its research, offers technical seminars and media releases through its professional networks. In this way, Tech-Dry concentrates its core business in R&D, resulting in technologically advanced products aimed at the niche market rather than ordinary products which usually require mass advertising, severe price competition and broad market distributorship.

Is it possible to elaborate on one or two success stories of application of Tech-Dry products on important projects undertaken that have contributed towards fulfillment of customer needs and expectations and justifying Company’s mission statement, saving environment, energy and imparting safety and durability of buildings.

Mount St. Joseph, Bannerghatta Road, Bangalore, a large religious formation house

During 1992-93, one of our first jobs handled, Leakage through roof spanning a vast area; seepage in bathrooms, Chapel and other rooms, due to structural defect. Problem particularly serious during the rainy season. Hope of solving the problem was given up and one suggestion was to demolish part of the building. Tech-Dry convinced the Rector to entrust us with one wing. After successfully weathering one monsoon, we were given the other two wings, the Chapel and other areas. The leakage was reduced to less than 1%, exceeding all expectations.

Prestige Meridian, Mahatma Gandhi Road, Bangalore, prestigious office and commercial complex

Tech-Dry: Focus on 4th Generation Products
Large water tank above 13th Floor; impressive sloping roof, architecturally designed. Serious water seepage from flat bottom into the office of Cambridge Technology Partners, below. Not feasible to treat problem from inside the tank - difficult area for workers to operate in, moreover, shutting down water supply would cause hardship to the building occupants. Problem solved ingeniously by Tech-Dry chemically injecting two components and Protekta Grip through the ceiling of the Cambridge Technology office into the base of the water tank. A second water tank was treated, with equal success. The basement leakage was also entrusted to us, and thereafter several ongoing projects of the Prestige Group.

The Raman Research Institute, Bangalore

1994. The lady Director of this prestigious Institute, founded by Nobel Laureate Sir C.V. Raman, contacted us and explained that several attempts at waterproofing had failed. She was particularly concerned as her house had just been “waterproofed” and painted, but the seepage had begun again. On inspection, we found the roof was loaded with several coatings of so-called waterproofing material, including asphalt/bitumen. We were advised to leave these untouched since the building was very old. We expressed our apprehensions of succeeding if this was to be the case, till she finally agreed to allow us to work our way, provided we could assure them of 80% success. We did the work successfully and were given the waterproofing of other buildings in the Institute as well as Sir C.V. Raman’s house in Malleswaram.

NBMCW March 2009

LiuGong's Plans for India on Track

LiuGong's Plans for India on Track
Our project plans are following the growth schedule, notwithstanding the current economic situation. Our factory is located at Pithampur near Indore, MP and will manufacture wheel loaders of 3T and 5T payload capacity, which are our premium products. Subsequently, we will be producing hydraulic excavators and other construction equipment, as per the requirements of our Indian customers. We have already invested over Rs 100 crores and have firm and long-term commitment to our Indian operations for quality and cost-effective machines, says Mr. Li Dongchu, President, LiuGong India Pvt Ltd, in his Interview with S.A. Faridi.

Despite global recession, Asia along with China and India, are going to be the largest construction equipment manufac- turing bases. How can the manufacturing and marketing strategies of both China and India be synergized and complemented to take advantage of emerging markets in regionswhere markets are subdued due to recession?

The manufacturing and marketing strength of both China and India have made LiuGong take a strategic step towards setting up a manufacturing plant in India to cater to it and neighboring countries. We plan to offer cost-effective and quality equipment to reduce project and operational costs.

bauma China 2008 took place under the shadow of global financial crisis, but the participation mood of global construction equipment players was upbeat. LiuGong participation in the bauma China 2008 left its marks as a leader in the construction equipment market place. What has been the outcome of LiuGong participation in termsof exploring new market, transforming it from industry pacesetter to international brands status?

bauma China has reaffirmed LiuGong's, standing as a formidable global construction equipment manufacturer. In the past couple of years, LiuGong’s network has spread over 84 domestic dealers covering all provinces in mainland China, plus 40 overseas dealers covering 6 continents, extending the sales network to more than 80 countries and has a substantial reputation in Europe, US, South America, Middle– east in addotion be South East Asia.

Liugong celebrated its 50thanniversary last year. How over the year, LiuGong has evolved itself from one Product Company to a multi-product company. Where are its manufacturing facilities located and its complete product range which have stride it ahead to a world-class company?

LiuGong's Plans for India on Track
The past 50 years has seen LiuGong growing from the manufacturing of China’s first Wheelloader to a global company that manufactures and sells more than 30,000 construction machines annually, with nine product lines, including Wheel Loaders, Excavators, Motor Graders, Rollers, Pavers, Milling machines, Backhoe Loaders, Skid Steer Loaders, and Forklifts. LiuGong has 13 plants in south west, east and north China. It is constantly expanding its range to compliment and supplement its core products. LiuGong operates a state-level company tech-center and Ph.D workstation with their R&D facilities located at the company headquarters in Tianjin, Anhui, where hundreds of engineers and technicians are devoted to the design and manufacturing techniques of all products ensuring LiuGong remains the leading industry performer in China.

Recently, LiuGong conducted its first International Excavator skill competition. What is the rational behind this innovative move and the final outcome of the contest, the scale of participation andresultant feedback obtained thereof?

LiuGong believes in developing competitive skills, also machine operators play a crucial part in the maintenance, output and life of the equipment. Therefore, in our pursuit of excellence in machine operations the First International Excavator Skills Competition was held in Liuzhou from 12-18 December. The 6 finalists came from LiuGong’s overseas dealer network in India, Iran, Vietnam, and China. The semi-finals were held at the LiuGong Excavator Co. Ltd. from 14-16 December. For the finals, the two operators needed to climb four steps, crawl along two 25m long steel wires, which were suspended 4 meters off the ground, and finally had to crawl down a steep decline. Buddh Singh, player from India was the champion, while Ye Changyu, player for LiuGong was the runner-up. The finals drew a large crowd, including Liuzhou government officials and Senior Managers from LiuGong.

Has the present recession put any impact on LiuGong's current focus on India and investing in new manufacturing facilities as planned? How plans are its progressing so far and by when would its productline be put into Indian industry and market stream?

LiuGong's Plans for India on Track
Our project plans are adhering to the growth schedule, not withstanding the current economic situation. The Indian factory is located at Pithampur near Indore, MP and is spread over an area of 177,000 Sq-m. The first phase will be completed by June 2009. Initially, we will be manufacturing wheel loaders of 3T and 5T Payload capacity which are our premium products, subsequently, we will be producing hydraulic excavators and other construction equipment, as per the requirements of our Indian customers. We have already invested over Rs 100 crores and we have firm and long-term commitment to our Indian operations for quality and cost-effective machines.

LiuGong has set up its presence in India, attracting market attention to choose from its productline. India being a vast market with diversified nature, how the company is going to organize its sales and marketing model and distribution network to facilitate whole-of-the product, accessories, services, including rentalto facilitate company’s rapid growth in its new business?

LiuGong plans to distribute its products in India through a select dealer network. We have already appointed 10 dealers and are in the process of adding a few more in 2009/10, depending on the market requirements. In addition, we have our parts warehouse and logistics centre at Chennai, which also has a service training center. We support our machines through our own service engineers at strategic locations. They also monitor and train the dealer product support team. It is our endeavour to deliver the best products and service to the customer to enable them to complete their projects on time in the most cost-effective manner.

NBMCW March 2009

Need of the Day: Re-engineering Skills and not Layoffs

Need of the Day: Re-engineering Skills and not Layoffs
Says Mr. P.R. Swarup in an Interview with S.K.Khanna. He lets his work do the talking. Since its inception CIDC has been formulating and also implementing development and national plans, development of human resources and has been able to bring in a substantial change in the way, construction industry functions today. Re-engineering skills and not personnel layoffs is the solution. CIDC can effect industry in skill development and recasting the training contents.

What has been the impact of the liquidity crunch on the construction and infrastructure sector? What needs to be done so that the present sluggish pace in the sector picks up sooner rather than later? Will the new fiscal packages as announced help? How and where from funds of this magnitude are going to be mobilized and the evolving situation managed to sustain the tempo of growth attained so far?

The first half of the financial year 2008–09, continued with the usual growth trend, however the second half displayed rather slow performance. One of the major reasons for this reversal in the growth pattern was the liquidity crunch.

The housing and real estate sector and also those where private partnership played a predominant role are the most affected ones.

Arrest and reversal of the ongoing trends is the first and foremost action which needs to be taken by the Government at all three levels, Central, State, and Local.

Whereas confidence-building measures such as enhancing liquidity in the market and lowering the interest rates can help overcome small spikes, long–term and sustainable, set initiatives should be taken without delay.

Such initiatives should be driven by the following axioms.

Project Formulation and Implementation, Enhance Public Spending in developing Physical Infrastructure. Prioritize the programmes. Ensure that the procurement process is equitable and disputes are resolved expeditiously. Stop the non– performing projects.

Institutional Financing ensure that the execution risk identification, profiling, and mitigation is done scientifically and realistically. For critical projects, such as transportation networks create solatium funds and insurance products to make them more bankable. Formulate a firm national policy for construction financing.

I have spoken about the short- term impact of the fiscal measures introduced by the Government, and strongly recommend that these need to be supplemented with the measures, suggested above, failing which the possibilities of economic revival are remote.

I do not subscribe to the view that there is paucity of funds and finances to undertake such initiative. The problem lies in the way we spend money.

Of every 100 Rupees spent, almost 40 Rupees are blown away, because the public procurement systems are cumbersome and have little objectivity. Time and cost overrun in project execution is a rule rather than exception. Systems, we use are based more on cliché’s, rather than the purpose.

As an example, I would say that the cost of procuring, the procurement agency itself works out to 8-10% of the cost of the project the solution lies in eliminating such archaic and frivolous procedures.

Please tell us something about CIDC, and its evolution so far, focused areas of operation, its milestone achievement in fine-tuningprogrammes resulting in benefits to the construction industry in India, in sharp contrast to the past practices.

CIDC was established in 1996 as a joint initiative of Government of India and the Construction Industry, as an autonomous, apex organization, under the parentage and patronage of the Planning Commission.

Need of the Day: Re-engineering Skills and not Layoffs
Apart from the four major works ministries of the Central government, (Defence, Urban Affairs, Surface Transport, and Railways) several PSUs, Academic institutions, Industry Constituents, and Industry Associations are the constituents of CIDC and are well represented on the Governing Board.

The guiding spirit of CIDC is to protect, project and promote construction industry and act as an interface between the Government and industry.

Since inception, CIDC has been successfully evolving and formulating policies and also implementing them in association with all stakeholders. Some of the major initiatives are: Development of national plans, streamlining the procurement practices, development of human resources, Evolution of economic parameters, conducting studies and research, establishing risk assessment and mitigation products, establishing dispute resolution institutions, facilitating establishment of a construction equipment Bank and many more.

All the initiatives have been successfully implemented and have been able to bring in a substantial change in the way construction industry functions today.

A major change agent has been the HRD initiative by CIDC. Over 300,000 persons and several construction companies have benefited, through this initiative.

Spectre of manpower crunch is looming large over all industry, including the construction industry. What needs to be done at the national and specific industry level to offset the shortage of new talent and trained manpower, and can you comment on the pioneering role CIDC has been playing with its innovative training modules in upgrading the professional skill and expertise of personnel for the construction industry?

Human resource development is the key to development of any economic activity. Construction, is the second largest economic activity and is also the second largest employment generator after agriculture.

Need of the Day: Re-engineering Skills and not Layoffs
Over 31 million citizens find direct employment in the industry through the secondary, supporting sector. Construction, being the largest user of several core sector Industrial products, such as steel, cement, paints, tiles, glass, and chemicals determines the fortune of the manufacturing sector. It is therefore, vital necessity that the national focus, be on human resource development. Looking at the present scenario, the crunch being felt is of qualified, competent and trained personnel.

Identifying this crying need, and also keeping in view the non- availability of training and skill development infrastructure, CIDC joined hands with several universities, boards of technical education, and industry to launch a National Skill Development Initiative in 1998. The need of joining hands with Universities / BOTE and Industry was to evolve.
  • A workable pedagogy
  • Training contents to suit the needs of employers
  • Provision of continued education and continuous skill upgrades
On the implementation side, there was the need to have adequate physical infrastructure, good and competent trainers, tools, plants and equipment, and the liquid resources to meet the operationaled costs.

The solutions came from the combined support of the industry constituents and several state governments who provided the infrastructure and related support to CIDC.

As regards the trainers, CIDC designated one of the Institutes at Palwal, Haryana as the Trainers Training Institute.

Apart from training the artisans, other short and long duration training programmes leading to the certificate courses for supervisory cadre persons and aspirants of Diploma in Engineering Programes were also launched, which are progressing very well.

For upgrading the skills of mid and higher level engineering and managerial personnel, almost 30 Executive Development Programmes, covering various aspects of the construction business are now being offered annually.

The overall impact, as has been observed, so far, is extremely positive, and has enabled the Construction Industry to improve the performance.

Recently, CIDC has taken a new initiative to train and upgrade the skill of personnel in material and equipment companies as reguested by them. It would be of great interest to our readers if this new initiative iselaborated. What has been the feedback and how this programme is proposed to be expanded further to cover other segments of the industry? It is really a paradox that at customer and user ends, due to lack of training, equipment and facilities are not utilized as per their potential.

It is interesting to note the general perception about the construction industry, remains limited to the construction companies. The truth is far from it. The industry includes the material and equipment manufacturers, and service providers of various specialities. For example, the cement manufacturing industry is 100% dependent on construction activities, and so are hosts of others.

Looking at the HR needs of such enterprises, one can say with certainity that the skill impartation and upgradation needs are very similar to those in the construction industry, along with an added requirement. This is to understand the construction industry.

Recognizing this need, CIDC, has for past three years, been interacting with several manufacturing enterprises to help them meet their HR requirements.

The essential needs of this construction industry manufacturing sector as analysed and observed are as follows:
  • Have well trained operators and maintenance personnel for the equipment being manufactured.
  • Have good and knowledgeable applicators of the products.
  • Have good sales persons, who understand the work dynamics of the construction industry.
Apart from this, for the operation have skilled persons, having contiguous skills such as store keepers, accountants, Electricians, erectors, and others.

To address this need, several programmes have now been launched, where the beneficiaries are Escorts Construction Equipment Ltd., Mittal, HMEL, Reliance Industries Ltd, Universal Ltd, and others. One needs to remember that a manufactured product is only as good as the operating person. The response has been very good, and this is expanding to cover many other enterprises, to enable them to offer value added support to construction companies who are their clients.

Apart from the manpower crunch, what are the other issues confronting infrastructure development in the country, which is both the cause and effect of economic growth. Based on CIDC experience of studying projects in India and abroad, how acute is the problemrelating to project planning and implementation in other countries, and what needs to be done in our context to speed up project implementation for country’s inclusive growth?

Need of the Day: Re-engineering Skills and not Layoffs
Project planning, monitoring, and its implementation are the three macro essentials for eventual success.

Unfortunately, these are very frequent casualty. As very soft traits, they are person centric and once again training the human mind is of paramount importance.

There is a general perception that using the available computer aided tools- one can plan and schedule effectively. Unfortunately, one does not realize that it is the human prowess that ultimately will drive and run computer programmes as well. There are plenty of tools available in the market that can effectively be used; however, one needs to use them, incorporating the real life experiences.

Speaking about planning of the project at national level, one also needs to look at the overall benefit which can be derived out of the executed projects.

Unfortunately, the ground realities are quite contrary and in many cases the decisions are based on the exigencies other than the overall benefit motive.

CIDC conducts several conferences every year to impress the national and industry leaders about such issues and also conveys the message through national Plans and reports of various task forces on which CIDC serves.

The task is rather gigantic and therefore a continuous national debate must take place where these issues have to be highlighted time and again for a sustained effect.

The market today is begging for qualified and trained manpower, particularly in civil engineering. Why are our institutes of higher education like IITs, IIMs and AICTE failed to respond to market signals? While some of these institutes continue to flourish, their products, barring those from IITs and IIMs, have failed to bear the weight of emerging market expectations. Simultaneously, the mind set of roughly 3 million new graduates passing out every year and showing preference for a few MNCs and bigger companies rather than opting for small and medium businesses,needs to be changed. How can this be sensitized at the national level to remove present day distortion in the employment market?

Need of the Day: Re-engineering Skills and not Layoffs
The choice and preference of serving a particular corporate house is always that of an individual and it is rather difficult for anyone to dictate the choice of employment. The construction industry for many years has not been a very sought after employment destination for young graduates, whose prime requirement of employment has either been the better commercial package or relatively easier working conditions. To some extent, the lower remuneration earned by the employers has been responsible for this phenomenon. The trend is now changing, and the vast employment opportunities available with construction industry, better pay packages and continued professionalisation, are the reasons for arresting this trend. Whereas the trends are positive, we cannot say that we have reached the destination. Much sensitization is required to be done and CIDC is now launching a programme aimed at motivating young graduates to join the industry after acquiring requisite skill sets and grooming.

As regards, the institutions of excellence and other Institutions mentioned by you, all I can say is that the syllabi adopted by them has little bearing and consonance with the needs of employability. Further, there is a great need for teacher’s education as well. Many of the teaching staff lack hands-on experience and the situation needs to be remedied. CIDC is therefore, introducing many bridging programs to overcome this shortcoming.

Ironically,while the industry complains about the manpower crunch, it is subsisting short term, quickfix solutions to lay off personnel to cut its operating costs as fast as possible. What suggestions you would like to offer to such entitiesthatinstead of focusing on layoff alone, they keep a sharp focus on their area strength, imparting new knowledge, expertise and skill to their manpowerin seeing the company forwardthrough recessionand learn how to manage down turns. This could indeed be their inclusive USPin the coming days compared to what they had in the past.

You are absolutely right in saying that the quickfix solutions are being resorted to rather than solving the root cause of the problem.

The solutions have now been brought out by CIDC and we expect that all concerned will be able to join hands to take benefit of work done by us during the last one decade.

With over 147 training centres and operations in 19 states in the country, we have emerged as the largest human resource developers and are confident to remain so in times to come.

Layoff of personnel is not the solution, the solution lies in re-engineering their skills and the path shown can be followed. CIDC could help industry in this respect, imparting education regarding the needed skill sets, and recasting the training content could be the key to success.

Development in the construction industry have reached a stage when all options lead to having a central regulatory authority to provide comfort to long-term players, as well as bringing this sector in line with international practices and codes of conduct. What is holding upto have such a mechanism? Since CIDC isin a much better position to understand the problems and requirements of the construction industry, will it not augur well for the industry, if CIDC dons this cap?

We quite agree with you that there is a necessity of a central regulatory authority to provide solutions to long term players and bring this sector in line with international practices and codes of conduct. Much work has been done by CIDC and de-facto, we operate as an apex organization, the de-juro recognition as a regulatory body, has to come from the Government and we expect that such decision will come soon.

NBMCW March 2009

ECEL - Enhancing Market Leadership Through Innovation

In his interview with S. A. Faridi, Rajesh Sharma, speaks about ECEL plans to enter into construction and material handling equipment other than its existing range, ECEL market share in the domestic and exports market and its customized services.

World-wide high performance self- erecting, telescopic and crawler as well as truck-mounted cranes are increasingly manufactured and used, how ECEL, one of the pioneers in the manufacture of cranes in the country, is bracing itself up to induct latest developments in its Crane product range?

Hydraulic Mobile Cranes that it manufactures, namely Pick-n-Carry type as well as 360 degree Slew Cranes. While in Pick-n-Carry Crane range, models with higher capacities / higher reaches and innovative features, which enhance utility of Cranes, are being launched every year, the innovation on Pick-n-Carry range will continue. Also in Slew Crane Range, the capacity band has been expanded from 4 models in 18T-40T range to 10 models in 10T-40T range over the last three years. While the range in this category will continue to expand, plans are also afoot to introduce cranes in crawler, all-terrain and truck cranes. We are also actively considering manufacturing of other type of cranes/lifting equipment. The objective is to provide a comprehensive solution with “an end to end range” for maintaining the dominance in the market.

Along with the manufacture of Cranes, ECEL also manufactures many other useful construction equipment, what are those?

We also manufacture Vibratory Comapactors for Soil and Asphalt application and Front End Loaders. We also carry out trading activity of Forklift Trucks and Articulated Boom Cranes.

In technical collaboration with HAMM, Germany, ECEL launched Model 2420 Soil Compactors last year. What has been the market response to the new compaction equipment product line?

The response to 2420 has been very encouraging. In a short span of time, with its excellent performance on productivity and lesser maintenance requirement, it has achieved a premium product position in 12T segment.

What is the market share of ECEL product range including exports and company presence in the neighboring and other countries through its products?

ECEL continues to be the world’s largest manufacturer of Pick-n-Carry Cranes. On account of a robust domestic demand for our equipment, the domestic sales accounts for over 90% of our total sales. However, in the last two years, our presence in the export market has expanded geographically and we added new markets in African and Asian Continents. We have a very effective dealership network in many countries of Asian, African and Latin American continents.

Competition in the construction equipment sector is hotting up with players going in for expansion. What are ECEL’s expansion plans and new marketing strategies to take on the emerging competition and consolidate its position as one of the front runners in construction equipment sector?

While the plans on Cranes highlighted above, we also have firm plans of entering into the construction and material handling equipment other than our existing range. Over the years, we have followed a very simple marketing strategy of being a customer focused company in a real sense with an organization that is structured around the customers needs and locations. This has resulted retaining the loyalty of our huge customer base. We have also used innovation in product offering as a tool to retain and enhance our market leadership. This will continue.

What are various technical after sales services of ECEL for better customer focus?

We have started offering customized and innovative after sales service packages such as comprehensive maintenance and operation contracts and annual maintenance contracts. Also in order to bring a seamless man-machine integration, we put emphasis on training in operation and maintenance for our customers at our Faridabad Training Centre. We also conduct training at customers’ locations and sites. Special Training programs have also been formulated on application engineering to enable the customers to extract the optimum output from the equipment.

How ECEL looks at the current Budget as related to construction equipment sector and ECEL Wish List to put the sector on fast track?

The current budget continues to give the impetus to infrastructure building in both urban and rural areas which will be beneficial to construction equipment industry. The special packages for underdeveloped areas such as North East states and notification of Special Economic Zones (SEZ) across the country will spur the construction activity. However, a lot needs to be done on modernization of ports.

NBMCW May 2006

Marsman makes a Mark at Trade Shows

Mr. R. M.Varma, Marsman India Ltd
The Marsman India Ltd, an ISO9001-2000 certified company, with its presence in over 20 countries across the world, is a leading manufacturer of construction and mining equipment.Its product range include Jaw crushers, impact crushers,Vibrating screens, Vibratory grizzly feeders, Skid mounted crushing unit,Mobile crushing plant, complete crushing and screening plant on turnkey basis.The companyhas well oiled and widespread dealership network in Asian, African and European countries.

During a recent conversation with Jeet Singh, the Managing Director of the Marsman India Ltd, Mr. R. M.Varma, informed that the company with its full mining solutions participated and exhibited its complete range of mining equipment at the”Commex Construction Machinery & Materials Expo 2008 organized at the NTR Stadium in Hyderabadduring December. He added that the company’sdemonstration of its PrimaryMobilecrushing plant which was presented live at the show was in fact, an eye-catcher and remained a centre of attraction during the entire event.

Elaborating on the trade shows taking place around the globe, he clarified that after Bauma Munich2007 in Germany where the company was one of the exhibitors, the Commex Construction Machinery & Materials Expo 2008,was unique platform in itself giving exposure to entrepreneurs, engineers and other professionals engaged in mining and construction sectors about the latest developments inthe construction and mining equipment industry in India and matching the emerging trends in the mining sector around the globe.

Construction Machinery

Driving home his viewpoint, he said in crushing and screeningsegment stationary plant is giving way to facilitate mobile crushing and screening plant. The company carries out regular up-gradation to give cutting edge to our equipment besides, adding to the capacity and improving quality of our screening plant. In addition to this, the perpetual process of heightened participation in trade shows around the world has helped the company to achieve its principled aim to make available the latest equipment and allied mining products at reasonable prices to the end-users, he said.

Divulging trade related details and other information he added that with live demo of our latest primary mobile crushing unit in full view of participants and trade visitors, we were able to successfully explain every technological improvement and latest additions to our crushing unitas compared to other participants including our nearest competitors. All through the event almost every day our stall remained over crowded with trade visitors, curious onlookersperhaps prospective buyers and the staff deputed at the company’s stall received innumerable enquiries for individual machines, complete crushing and screening plant and mobile crushing unit. The mobile crushing unit which we displayed at the show did a brisk business and also sold out on spot, he claimed.

Mentioning the company’s recent achievements he pointed out that whatever our mining equipment manufacturing unit has achieved was possible only because of our unfailing quest for carrying out regular up-gradation and adding value in our technology and plants, over two and half decades experience of in-house manufacturing of the bulk of its production including making mining equipment and crusher plants. To top it all, it was also possible due to the non-stop and strict vigil on the part of our engineering and technically qualified team at every stage of production.Our engineers supervising experts also carry out tough trial of the product before finally launching the product for marketing forays.

In addition to this, the MarsmanIndia Limited has also set up a separate and fully computerized design & development department with all the modern 3D analysis software and related gadgets to ensure amazing accuracy and perfection in design & development at every stage of production. A well equipped and ever vigilant supervisory, technically qualified and experienced team of engineers with most modern CNC & Profile cutting machines arecarrying out periodic up-gradation so that our product matches international standards.

Our Primary and Secondary Jaw Crushers and Impact Crushers are ideally suited for crushing of hard granite stone, back trap rock, river gravel, lime stones, coal, iron ore at Primary & Secondary stages with maximum output capability.Vibrating screens are designed to make separation and filtration of crushed material from fine dust to oversize. Vibrating Screen is independent of burden of material. This is most salient feature with which our equipment are giving encouraging results with a very high ratio of output per unit of the screened area. Vibrating Feeder conveys material while separating loose fines. This provides smooth, controlled feed rates to maximize capacity and capability of the plant. The fines drop to the bottom of the feed material and are passed through the grizzly section.

Rounding up his conversation, he attributed the success of the Company to its products unmatched quality, performance and overwhelming response from the end-users, and contribution of Marsman family members facilitating Marsman India to make a mark within the country and abroad.

NBMCW January 2009

VOLVO CE India, Paves a New Path for ‘Complete Customer Care’!

Dr Eberhard Wedekind, VOLVO
A full-fledged, and exclusive Customer Care Center–cum–Operator Training School was inaugurated by Dr Eberhard Wedekind, recently at Hoskote, Bangalore. Yet another step by the Road Equipment giant, towards total customer care and service. The highlight of the function was the Volvo Machines on the ramp, dancing to soulful music.

Customer Care Center–cum–Operator Training School

Customer Care Center–cum–Operator Training School
Volvo Construction Equipment has invested in this sophisticated Customer Demo Center-cum-operator training school, which will provide training, in maintenance and trouble- shooting as well as in operating sophisticated construction equipment. This Center will be open to its customers, dealers and general candidates, to strengthen knowledge and skills, in road technology. Volvo has been constantly setting new benchmarks in quality and performance and with this new training center it has taken one more innovative step towards providing excellence in service to its stakeholders.

The training Center is built over 10 acres and with an investment of $2.5 million (around Rs 12 crores). The Operator Training School boasts of training stations for excavating, loading, hauling, grading and very shortly stations for road machinery such as paving and compaction. New machines have been dedicated for the purpose of training with costs ranging between Rs 20 lakhs for compactors to Rs 2.5 crores for Articulated Haulers. The aggregate cost of all dedicated equipment is Rs 7.5 crores.

A hightech Wheel Loader Simulator initiates new candidates into the sophisticated operations of Wheel Loaders, before actually moving on to the loader station, for advanced operator’s training.

In 2009, Volvo CE India is set to train over 100 machine operators with capacity to double the inflow and about 400 technicians in this training facility.

Elaborating on the plan for the Customer Care Center, Dr Eberhard Wedekind said, “This Customer Center is one of its kind in India. Spread across 10 acres and built to global standards, the Center is an epitome of Volvo’s corporate values of Quality, Safety and Environmental care. Volvo has invested 2.5 MUSD (an equivalent of Rs. 12 crores) on creating this facility to cater to training needs of a broad spectrum of society. The facility has trained Instructors with more than 15 years of expertise. A comprehensive training facility of this scale does not exist in India currently for construction equipment and Volvo is happy to have pioneered this initiative. The Center will equip stakeholders with basic maintenance and advanced operating techniques.”

Customer Care Center–cum–Operator Training School
In a press Interaction session with Rajini Shankar, Dr Eberhard spoke briefly about the Volvo group ethics, corporate values–Quality, Safety, and Environmental Care.

He also touched upon Volvo’s global positioning, and its operations in India.

“Volvo has strong product positioning in several markets, globally,” he said.

He mentioned about the growing popularity of Volvo rentals. “We sell the largest volume of CE, around 18,000 machines per year, to Shandong Lingong in China.”, he proudly added.

“‘We are also exploring the possibility of augmenting our sales in the Indian market” he informed that the technical expertise at Volvo, constantly performed extensive tests to ensure that all its products were effective for Indian roads.

Mr. Mrityunjaya Singh, VOLVO
Said Mr. Mrityunjaya Singh, Managing Director, Volvo India Pvt Ltd & Head-Volvo CE India, “In the last 10 years, Volvo India has trained over 15,000 Truck and Bus drivers. This Operator Training School initiative will be our continued engagement with enhancing learning skills in the society. The Customer care center is designed to give our customers and dealers the right business and learning environment.” “The new Center’s objective, is to train the trainer” Singh concluded.

Way to GO, VOLVO!

NBMCW January 2009

There Is A Xypex Product for Every Project

"Xypex products have successfully been applied in India for over 16 years, and we have executed a large number of projects and challenging assignments including waterproofing of 172,000 sqft foundation and retaining wall. NPC particularly selected its Crystalline waterproofing for its Nuclear Power Project in Tamil Nadu," say Mr. Les Faure, Advertising & Promotion Director, Xypex Chemical Corporation and Mr. Ashwini Kumar, Managing Partner, Apaar, representing Xypex in India, in their recent interaction with SKK.

How over the years, Xypex has progressed from flagship coatings to a fully integrated product line, meeting the diverse requirement of construction and allied industries, its manufacturing facilities and their locations, its product range serving concrete users around the world?

Initially, growth came by expanding the distributor base from Western Canada to the United States and gradually to the current worldwide network of distributors and manufacturing facilities in more than 70 countries. As our distribution network grew, we also expanded our product line from the original crystallization waterproofing coatings and related products, to include a line of waterproofing and durability enhancement admixtures that now represent a majority of our sales in some of our biggest markets like the United States and Western Europe.

What are the various application areas of the products manufactured by Xypex

Xypex products are used to waterproof, protect and repair all kinds of concrete structures. These include building foundations, tunnels, dams, power plants and water and wastewater infrastructure. Some examples of recent international projects include the J-Parc Syncrotron recently completed in Japan, the Panama Canal’s extensive renovations and Heathrow’s Terminal Five. Our powder chemical admixtures can also be blended into shotcrete mixes used in mining applications and for improving the performance of packaged dry-mix mortars and concrete products.

How the crystalline nature of the Xypex waterproofing system provides various application advantages over the traditional barrier products?

Xypex’s crystalline technology provides many important advantages over traditional surface barrier products. Because it fills and plugs the porosity of the concrete, it becomes a permanent, integral part of the structure. This means that unlike membranes and other surface barriers, it doesn’t depend on its adhesion to the surface. This means, it will not degrade over time and cannot be punctured or damaged during construction.

What is your take on the growth of the construction chemical sector in India, its problems and how these can be resolved for its balanced growth in the country?

My impression is that due to the incredible growth being experienced in the construction sector in India, the industry is being forced to change and adopt new methods and technologies from around the world. This means that traditional methods of doing things are being replaced with newer technologies that speed up the construction process or otherwise improve the end product. In our case, the use of chemical waterproofing and durability enhancement additives presents a tremendous opportunity.

How Xypex looks to Indian market and its plans to strengthen its presence here with more distribution and service network is there any plan to start manufacturing facilities in the near or distant future in India?

We see the Indian construction market continuouslyrowin for many years. The combination of a young and growing population, greater spending power, and a desire for higher quality lifestyle that includes better housing, will continue to propel this growth. The Government’s focus on infrastructure development will also be a key factor. Xypex plans to be a part of this growth. Our immediate objective is to establish a strong national distribution network and, as sales increase, establishing a manufacturing batch plant.

There is a Xypex product for every project. What are the major projects in India where its products have been successfully applied and what has been the most challenging and exciting assignment(s) taken?

Xypex products have been successfully applied in India for over 16 years. The repeat business being offered by our existing clients is the biggest testimony to our credentials. To date, we have successfully executed large projects including IT Parks, SEZs, residential and commercial complexes, shopping malls and recreation parks across the country. We have also taken up many challenging and exciting assignments. One recent example is the foundation waterproofing of Hindustan Unilever’s project in Mumbai. It’s a fast track project with a completion time of 9 months which means that every detail is calculated meticulously. The easy, effective and fast application of Xypex products, coupled with the contractor’s previous satisfactory experience has made us the preferred choice over other systems and products. his project entails 172,000 sq ft of foundation and retaining wall waterproofing. We are also very proud that Xypex Crystalline Waterproofing was chosen by the Nuclear Power Corporation of India for their construction of the Kudankulam Nuclear Power Project in Tamil Nadu. It is said that the awareness about effective waterproofing products/systems and their application is skin deep in practice.

How is Xypex campaigning to create desired awareness about the right product and its application as a service to the industry?

We have a number of initiatives underway to create greater awareness and understanding of our unique technology and product line. We promote these through leading trade journals and participate in major construction trade fairs including the recent Constro 2007 Trade Fair in Punes. And, of course, we meet frequently with our primary audiences of architects, engineers, developers and contractors to discuss how Xypex Crystalline Technology can help them with their concrete waterproofing and durability challenges.

NBMCW January 2008

Fosroc – the Solution Provider

"Fosroc thrives on providing innovative solutions to the most challenging technical problems relating to all segments of civil engineering with more than 200 products, manufactured at its two state-of-the-art facilities with two more facilities in the pipeline. The products are manufactured to the highest quality standards with ISO norms and ERP system in place. As it celebrates its Silver Jubilee this year it aims at providing best quality products and services," says R. Shridhar, in an interview with SKK of NBM&CW.

What is the present technological status of domestic construction chemicals industry, its market size, problems, and challenges? What has been the role of Fosroc in resolving some of these problems and challenges?

The domestic construction chemicals industry is growing and it is now finding wider acceptance across the country. The technology and innovation in the field of construction chemicals is growing leaps and bounds. The thrust of the Government on speedy and quality construction and the focus on infrastructure has facilitated the increase in awareness and usage of specialty chemicals. India has a huge potential for construction chemicals. The market size for construction chemicals is quite large but the exploited potential considering the organized sector could be around Rs 500–600 crores. The problems and challenges do not arise from the technical requirements of the civil construction industry but from the unorganized sector who are trying to woo the market with cheap and low quality products.

Another challenge is the traditional and conventional systems that are in use. There is always a resistance for a change from the traditional concept to a new innovative one. Fosroc has played a major role and pioneered the creation of awareness and spreading the message of construction chemicals across the length and breadth of the country.

How over the years, Fosroc India has evolved itself to be the Numero Uno construction chemicals manufacturer in India?

Fosroc started its operations in 1981. This year we are celebrating the Silver Jubilee.Since its inception, Fosroc has been striving hard to deliver quality products and services to its esteemed customers. Fosroc across the country is known as a “Solution Provider” and is recognized for its products and services. We have been the Numero Uno since several years now and we set the benchmark for quality and service. Customer satisfaction is paramount to us. Fosroc has a dedicated team of engineers and professionals who cater to the needs of the industry and are ably supported by the group’s R&D Center in developing innovative and higher end technology products. Fosroc’s extended arms–Stockists and Applicators have played a pivotal role in spreading the message across and serving the customer needs.

What are the specific business segments as related to civil engineering being focused by Fosroc India and market share it commends, including exports?

Fosroc has a wide range of products and Fosroc India alone has more than 200 products in its range. We cater to all segments of the civil engineering industry i.e., new constructions, repairs and protection and tunneling. We are into the retail segment also. In addition to this, we also have solutions to the cement industry – Cement Grinding Aids. So right from casting the foundation concrete to the final protective coating over the completed structure, we have a full range of products that can provide total construction solutions.

What are Fosroc manufacturing facilities, their locations, product range and quality systems placed in the company to ensure consistency of products produced?

Fosroc India has state-of-the-art manufacturing facilities fully operational at Bangalore and Ankleshwar (Gujarat). The entire range of products are manufactured at both these plants. To reduce the lead time and with a view to provide speedy services, one more plant at Rudrapur (Uttranchal) is in the pipeline and this is slated for operation by June 2006. We also have plans to put up a manufacturing unit in the Eastern part of India for wider coverage. Fosroc India manufactures / supplies over 200 products. The entire range as needed by the construction industry is catered to. The range of products include Conplast admixtures, Conbextra, and Cebex grouts, Nitoflor Floorings, Renderoc Repair products, Nitocote coatings, Nitoseal Sealants, Nitobond Adhesives, Brushbond waterproofing, Galvashield Electrochemical repairs, Nitowrap Fibre wrapping seismic strengthening systems etc. The products are manufactured to the highest quality standards are constantly monitored by an exclusive quality control department. The Company follows the ISO norms and we also have an ERP system in place to provide effective solutions to the end users. We have periodic quality audits in addition to extensive testing of our products in third party laboratories and Research Organizations like IISc, Bangalore, IIT Madras to ensure that the products meet the target requirements. Our International R&D Centre is located in Bangalore and is being geared up to meet Fosroc global requirements as well as domestic needs.

Protecting new concrete and extending the life of old structures is Fosroc’s forte. What has been Fosroc’s most challenging technical experience on dealing with such problems and the success stories?

Fosroc thrives on providing innovative solutions to the most challenging technical problems. It is extremely difficult to single out any one project. To name a few:
  • Rehabilitation works carried out during the Bhuj earthquake.
  • The repair of Runways in Andamans during the aftermath of Tsunami. It was done on a war footing as the whole rescue operation depended on the air traffic. Fosroc rehabilitations were among the first to arrive at the scene.
  • The electrochemical range for corrosion protection / prevention. A patented technology exclusive to Fosroc has been used to provide the most innovative solution in difficult situation.
  • Fosroc’s range of Nitowrap strengthening systems has put into service several structures, which were on the threshold of demolition.
Fosroc is proud to be associated with all the leading projects since the last two decades, be it the Mumbai-Pune Expressway, Reliance Petroleum, Hyundai Motor Corporation, and so on.

Foreseeing great potential of construction chemicals in India, what are the future plans of Fosroc to remain the Numero Uno construction chemicals manufacturer in the country?

The fundamental principles on which Fosroc plans its strategies aim at providing the best quality products and service to the customer. All the actions are derived from this concept.

What is Fosroc’s greatest asset?

It is the goodwill created by customer satisfaction over several years, which cannot be replaced by TV advertising, or a media building and the quality, strength and commitment of Fosroc India team member and associates.

NBMCW April 2006

Greener Prospects for Greenply Industries

Mr. S.P. Mittal, GIL
Mr. S.P. Mittal, Chairman
What wheat is to flour, limestone to cement, Sail to steel, Greenply Industries Ltd (GIL) is to plywood, HPL and MDF products industry in India. Growing steadily from strength to strength, GIL has emerged as a dominant player in interior infrastructure market with state-of-the-art integrated manufacturing facilities in different parts of the country turning out quality products and developing powerful brands in plywood, laminates, decorative veneers, particle boards/MDF to cater to the diverse and multiple domestic, industrial requirements as their brand choice, etching deep footprints in the domestic as well as overseas markets.

Mr. Shobhan Mittal, GIL
Mr. Shobhan Mittal, Executive Director
With powerful brands and latest continuous pressing technology, installed for the first time in India at its disposal, the Company is well poised to gain increased market share and grow faster than the market, said GIL’s Chairman, Mr. S.P. Mittal and Executive Director, Mr. Shobhan Mittal, in their interaction with S.K.Khanna. Talking about GIL’s ongoing expansion programme, they said the Company is in the midst of investing in two new production facilities for Medium Density Fibre Boards (MDF) and High Pressure Laminates (HPL) in the states of Uttarakhand and Himachal Pradesh respectively to capitalize on the emerging greener opportunities in the production and supply of sophisticated interior infrastructure products, the market of which is set to grow exponentially in the next three-four years. GIL already having a impeccable record of quality products hopes to introduce new generation products in the future to meet these requirements.

What has been the impact of the liquidity crunch on interior infrastructure market/projects in the country? Will the new fiscal package as announced mobilize the construction industry? Has the prevailing situation affected GIL’s near term, shortage terms business plans?

The liquidity crunch has definitely affected various interior infrastructure projects in the country. Many new planned investments in this sector have been put on hold or postponed due to the economic scenario. However, on a more positive note, the new fiscal package announced by the Government will help us to a certain extent by reducing our total project cost by way of reduction in Excise Duty and Countervailing Duty applicable on locally sourced and imported capital goods respectively. The funds for our new projects will be generated by a mix of internal accruals and debts. The debt component of the project value has already been sanctioned by the banks, so we are in a position to continue with our projects without any hindrance.

Tell us something about GIL, its evolution to reach the premier position it enjoys today, its manufacturing facilities and their locations and flagship product range to serve the interior infrastructure market. How the worldwide advances taking place are being inducted into the product range of GIL to stay ahead in the competitive market?

Greenply Industries Ltd. is a leader in its field of products and enjoys a prominent position in the interior infrastructure industry today. One of the prime reasons for this is that Greenply Industries Ltd. has always pushed itself to provide highly competitive and qualitative products manufactured by incorporating the latest manufacturing technologies available in the world today, keeping in mind the cost competitiveness required for the Indian as well as international markets. Our manufacturing facilities are strategically located around India close to important markets and raw material sources, with the plywood manufacturing facilities being located in the states of Nagaland, West Bengal, Uttarakhand and Gujarat. We manufacture and sell plywood under the brand names of Greenply and Ecotec. Greenply’s High Pressure Laminates (Greenlam) and Decorative Veneers (Green Decowood) are manufactured in the state of Rajasthan. Greenply is also in the midst of investing in two new production facilities for Medium Density Fiber Board(MDF) and High Pressure Laminates in the states of Uttarakhand and Himachal Pradesh respectively.

Our company is reputed in the market to be ahead of competition in terms of innovation in our product portfolio and keeping up with international trends in our offerings to our consumers. An indication of this is our ongoing investment in the most versatile and state-of-art manufacturing facility for MDF which incorporates the latest continuous pressing technology which will be installed for the first time in our country.

GIL has pioneered the introduction of MDF, the product of the future, in the country with one of the largest facility in India. What positive policy support, you look forward from the Government to promote MDF not only in India but also in the entire Asia Pacific region, where its demand is picking up?

The Government has realized that India’s prime dependency for furniture panels on plywood will not be economically viable in the long run due to the raw-material shortage and high costs involved in plywood manufacturing. Considering the high levels of imports of modern panels like Particle Boards and MDF into the country, the Government also realizes the importance of India being self-sufficient for its panel requirements and thus is strongly promoting the manufacturing of engineered panels like Particle Board and MDF. Conventionally, there is a lot of red tape involved in the setting up of wood-based Industries in India with clearance required from the Supreme Court of India, the central government, state governments and various environmental and legal agencies. To promote the manufacturing of Particle Boards and MDF, the government has taken a lenient approach and has gone to the extent of letting state governments permit new investments at their own discretion.

I am also of the opinion that the Government needs to take a more positive stand on policies of forestation/plantation to increase the availability of raw material required for manufacturing of engineered panels as well as to ensure their competitiveness against imported products.

In your state-of–the-art facility at Rudrapur to manufacture MDF, the focus is on utilizing waste wood and bio-mass fuels to achieve material and energy conservation and to contain carbon emissions. What are various measures at hand to achieve this national imperative resulting in lower carbon emissions? Are there plans at Company’s end to take advantage on carbon credit facility?

Greenply is helping to develop and is investing in the first of its kind Energy Generation System used in the wood-based industry in India. This energy plant, being installed at our facility in Uttarakhand, is different from conventional boilers used in other wood-based industries as it utilizes up to 95% heat generation from the fuels burned as opposed to the 60–65% utilization in regular boilers. This energy system is a complete integrated system generating heat via 3 mediums-Steam, Thermal oil and Flue Gases. The primary fuel which will be consumed in the system will be agro waste resulting in significantly lower carbon generation compared to conventional fossil fuels like coal and oil. We will be incorporating a highly advanced dust collection system which will eradicate majority of the particulate emissions in the atmosphere.

We are already in the process of applying for the carbon credit certification and should be getting the benefits when the production starts in December 2009.

What is your overview of industry dynamics from Plyboards to sophisticated products like MDF, also GIL present market share and share planned to garner more in the next three-four years, both in the domestic as well overseas markets?

The industry today is moving more towards consuming engineered Panels as plywood becomes more expensive and uncompetitive. There is also a shift in demand from customised carpenter made furniture to ready made furniture produced by various furniture manufacturers and OEM’s. The fact that people demand projects to be completed in much shorter time spans is also a reason for ready-made modular furniture demand to increase. Such pre-fabricated furniture is generally manufactured on machines with engineered panels like Particle Board and MDF. These facts have resulted in an increase in demand for engineered panels resulting in a clear shifting of some market share from plywood to modern panels like MDF and Particle Board. Also the fact that no further enhancements in plywood capacities is permitted by the government, has left the increasing demand of panels to be fulfilled by engineered panels.

In respect to market share, Greenply enjoys a very strong market share in products like plywood and HPL which are currently its prime products. With our ongoing investment in the largest MDF manufacturing facility in India, we will double India’s existing wood-based MDF manufacturing capacity and we hope to gain market share from imported MDF which currently constitutes 60–70% of the current MDF market in the country.

A word about your market network in the present heterogeneous and diversified nation wide market.

As mentioned above Greenply Industries Ltd. enjoys a very strong market presence on a national scale. We currently operate through two verticals of product specific marketing structures having a network of over 40 marketing offices located around India, many maintaining company operated stock warehouses. These offices serve an extensive network of more than 7000 Greenply certified distributors, retailers & sub-retailers which help us to ensure a wide spread availability of our products in every part of India.

NBMCW January 2009

NEW VOLVO B-SERIES EXCAVATOR

NEW VOLVO B-SERIES EXCAVATOR Volvo Strengthens its Presence in Northern Region

VOLVO B-SERIES EXCAVATOR
Volvo Construction Equipment (CE), launched and showcased its new series EC 140 BLC Hydraulic Excavator in New Delhi. This new Volvo B-series excavator represents the latest in engineering development and provides the highest performance, superior operator comfort and maximum productivity.

Speaking to SKK of NBM&CW, on the sidelines of launch of EC 140 BLC Hydraulic Excavator in New Delhi, Mr. Mrityunjaya Singh, Vice President, Volvo Construction Equipment Division said, Northern Capital region has always been the hub of rental activity as well as a strong base of road construction agencies. Volvo Construction Equipment is already an established brand amongst customers engaged in road construction, irrigation and mining segment through its offering of larger Hydraulic Excavators, Wheel Loaders, and Motor Graders.

We have turned our focus on the thriving rental segment which now decides equipment purchase basis ‘total cost of ownership’ and reliability, rather than merely going by lowest cost of equipment. We therefore decided to showcase the EC 140 BLC in New Delhi from Volvo’s wide offering of Hydraulic Excavators to address the need of a cost effective digger for rental purpose as well as cost -driver for road construction agencies. The keen interest this machine has generated during its road shows in other parts of the country gives us the confidence that it will meet all the expectations of customers here on productivity and return on investment,” he added.

The launch of EC 140 BLC Hydraulic Excavator in New Delhi was a big success, giving Volvo yet an other opportunity to celebrate its another new initiative in the construction equipment market in India.

Trained in USA in managing equipment rental business, Mrityunjaya Singh, has also been exposed to world-class manufacturing facilities and business practices in Asia, Europe, and USA. Carrying with him over 17 years of experience, he has considerable knowledge of the construction equipment industry, which is reflected in his views as he spoke to NBM&CW about the construction equipment industry in general and on Volvo’s contribution in particular.

Always being a media friendly, he creates an instant affable rapport with the media, maintaining the same throughout even if a short interaction runs longer.

Giving his perspective on the growth, problems and the future prospects of domestic construction equipment industry, Mrityunjaya Singh said growing investment in infrastructure activities will provide a major boost to the construction equipment industry. The industry which is already growing likely to achieve more growth around 25-30 percent in the next few years due to Government focus on infrastructure developments. The equipment segment that are expected to grow are loaders, dozers, motor graders, haulers, excavators, and so on. In tune with construction activities, excavators segments have been witnessing a steady growth. From the present unit number at 4500, it is set to touch over 10,000 mark in the next one or two years. Volvo has nearly a 12 percent market share in Excavators in India which is expected to touch 15 percent in the next one and a half year.

In India, excavators are available in variant capacity rangestarting from 7 tonnes and gradually going upto 100 tonnes and above as per the requirements. Volvo CE, the leading players in the construction equipment sector sells a wide range of products such as wheel loaders, articulated haulers, motor graders and excavators etc. These equipment have benefitted users in the highway sector, GQ and NS and EW corridors, hydro projects and mining projects. Introduction of Volvo Articulated Haulers has revolutionized the mining methods and practices ensuring productivity and efficiency. In the face of fuel prices and other operating costs, Volvo CE focus on providing buyers with machine designed on lowest cost per ton concept, operating efficiency and product reliability has made its product and services enviable in the construction industry, says Singh.

Talking about Volvo Equipment’s technical features, says Singh, all Volvo products are powered by Volvo world-best engine technology, ensuring fuel efficiency, ease of serviceability and global emission standard. Higher efficiency and productivity, reliability, quality, operation comfort and safety together with long service life are the hallmarks of Volvo product range, giving it a distinctive competitive edge and differentiation in the market place. In a style typical to Volvo global standard and operation, Volvo India has also been introducing the state-of-the-art series of machines in India coinciding with their global introduction and launch, adds Singh.

Talking about Volvo’s future plans, says Singh: India is a very important market for Volvo and we are expecting the construction industry to grow substantially in the years to come which will boost demand for quality construction equipment and machinery. Volvo is taking all necessary steps for participating in its growth through various options, including considering setting up of manufacturing facilities in India.

Volvo is planning to start a training school in Bangalore for technicians and equipment operators. The school will impart formal training to Volvo construction equipment operators. The first phase of the school is slated to be completed by early 2007. As proper trained manpower is not available in the country to operate and maintain equipment, there is a felt need to set up such training schools at the Centre and state levels to supplement industry efforts. Simultaneously, there is a need for rationalize duty structure for import of equipment, evolvement of emission norms for construction equipment, and improvement in the quality of fuel required for construction equipment. All these enabling provisions would augur well for the future growth and development of construction equipment industry in India.

With its latest construction equipment offerings leveraging on technical services and an efficient network of stringently selected dealers network across the country, Volvo has over the years positioned itself as one of the strong players in Indian construction equipment industry, playing a pivotal role in many of country’s major infrastructure projects.

Volvo CE in India

Volvo Construction Equipment in India started its operations in December 1997 from it’s headquarter at Bangalore. The Excavator was launched in 1998, followed by the Motor Graders and Articulated Haulers in 1999, the Wheel Loaders in 2001 and the Compact Wheel Loaders in 2003.

In less than two years, Volvo Construction Equipment successfully launched over 40 new products such as B-series Wheeled and Crawler Excavators, 900-series Motor Graders, a large range of E- series Wheel Loaders, D-series Articulated Haulers-all equipped with Volvo engine Bseries compact wheel loaders and compact excavators, as well as the internally developed backhoe loaders. Volvo CE in India operates through 9 independent dealers and support customers from 29 service points and 21 spare parts depots.

Volvo Construction Equipment with its engineering heritage of over 170 years has its production facilities based in Sweden, France, Germany, Poland, USA, Canada, Korea, and China. Sooner rather than later India could be the next destination of its production facilities.

VOLVO EXCAVATOR EC140B LC

VOLVO B-SERIES EXCAVATOR
  • Engine Power Gross: 73 KW (98hp)
  • Operating weight: LC:13.4~15.2 t LCM: 14.6~15.6 t
  • Buckets (SAE): 600~1,075 l
  • Turbocharged Volvo diesel engine with direct injection
  • Contronics, Volvo's advanced mode selection system and electronically controlled system
  • 2 variable displacement axial piston pumps, Independent and simultaneous movements of the digging equipment are controlled by "Automatic Sensing Work Mode."
  • Cab
    • Ergonomic environment for easier operator use
    • Low sound level
    • Filtered air
    • Hydraulic dampening mounts
  • Strong digging equipment, produced by robotic welding
  • High lifting, breakout and tearout forces for tough digging conditions
  • Undercarriage
    • LC: Longer undercarriage for excellent stability
    • LCM: Uses 20 ton class undercarriage components and offers higher ground clearance transportation
  • Auxiliary hydraulic valve is standard
  • Prepared for a number of optional items

NBMCW September 2006

Universal to Set up More Manufacturing Units

In his interview with SKK of NBM&CW, Ranjeet More, Managing Director, Universal Construction Machinery & Equipment Pvt. Ltd., informs about his new manufacturing facilities, new products—Self-erecting Tower Cranes, Tower Cranes, Transit Mixers, and others–and how the Company positioned itself so well in export market.

Tell us something about your Company, its manufacturing facilities, product range, and also about your proposed new plant near Pune. When it is expected to be operational?

Universal is engaged in selling wide range of world-class construction equipment under one roof with head office in Pune, one of the top industrial towns of India and considered to be the “Oxford of East” and just around 150 Kms from Mumbai, the commercial capital of India.

Plant I at Shirwal situated 50 Km from Pune on the Mumbai – Bangalore National Highway is equipped with modern and sophisticated factory setup to produce world-class high quality construction equipment. It has in-house manufacturing facilities such as modern machines shop, sheet metal shop, fabrication shops, assembly line, paint shops etc. All the machines manufactured are thoroughly checked by Quality Assurance Department and backed by strong after-sales service department. The sophisticated factory has also won award for the best factory. Universal’s strength lies in its experienced and highly qualified team of engineers and staff, devoted and skilled workers.

Universal is planning two new plants near Pune
  • Plant II Shiware will be producing Concrete Batching Plants of various capacities. It will also have R & D facility and will be equipped with latest sophisticated machines such as CNC , Plasma Cutting, Gear Hobbing, Verticle machining center, latest paint booth, EOT Cranes etc. This plant will be capable to produce export quality products and is expected to make a turnover of 75 Crore in first year. The plant will be operational from first week of June 2006.
  • Plant III Shindewadi Dist Satara will be producing P.M. Lift and Works Platform which have growing demand not only in Indian but also in the international market. This plant will be equipped with latest machines for producing export quality material handling machines and will be operational in first week of May 2006.
Universal has positioned itself well in export market. What are various important initiatives to cater to the requirement of International market and the countries where its equipment product range is exported?

Universal has exported its equipment to South America, Africa, Middle East, and Asia Pacific region in past years and there is an increasing demand from not only under developed countries but also from developed countries for P.M.Lift and Works Platform. Universal is ISO certified and in process to seek CE approval for its various products. Universal has tied up with various companies for its export activity.

Universal has been an important participant at international exhibitions like Bauma—2004 and Excon—2005. What are your impressions of technical developments taking place abroad as witnessed in these exhibitions and what were the new products unveilved at Bauma 2004 and Excon 2005 and response generated particularly by participation at Bauma 2004.

Universal participated in Bauma— 2004 to get an idea of international market, product positioning, quality acceptance, and comparison in the international market. Unimix Mini Batching Plant was major focus for this exhibition and there was tremendous inquiry for selling, dealership in international market.

Highlights of Universal success at Bauma 2004 were:
  • Loadcell based technology for Reversible Mixer first time in the world
  • Response not only form third world countries but also from U.S.A., U.K., and Germany.
  • South American companies enquired for technological collaboration
  • One of the few companies to introduce itself and showcase its products through CD’s
  • Finalization of Dealers for U.K., U.A.E., and South Africa.
  • More than 200 dealer enquiries.
Universal has confirmed its participation in Bauma—2007.

Excon - 2005 is a good platform for Indian construction equipment manufacturing companies to exhibit products in Indian market. Universal is benefited by exhibition specially for Southern region. There is a need to arrange such exhibitions in all four zones of India.

What has been market response to your premier products like P M Lift, Unismart Batching Plant, Mobile Mini Batching Plant, and recently launched novel rack and pinion technology driven lift introduced for the first time in India?

Universal has got a very good response for P.M.Lift and Works Platform as a lot of high raise structures are coming up all over India. This product has got response for Chimney work of NTPC and other private companies. Works Platform is having a good demand all over India and also exported to Asia Pacific region and we have been receiving more inquiries. The Rack & Pinion Technology with safety features has made the product more popular. Universal is coming up with range of Concrete Batching Plants of two types of mixers:
  1. Planetary Mixer
  2. Reversible Mixer
These batching plants will be in three types feeding system.
  1. Boom Scrapper
  2. Inline Hoppe Feeding
  3. Universal Feeding System
There are various capacities of Batching plants such as 15 Cu.M/Hr., 20 Cu.M/Hr., 30 Cu.M/Hr., 45 Cu.M/ Hr. and 60 Cu.M/Hr. Universal Batching Plant is more popular due to its unique features such as:
  1. Portability of plant
  2. User friendly
  3. Easy erection and dismantling
  4. Cost effectiveness
What are Universal’s post sales technical services including spare parts supply and related customer services?

Universal has regional offices at seven locations Delhi, Kolkatta, Banglore, Mumbai, Nagpur, Ahmedabad, and Nashik. Through these offices there it offers its clients technical and after sales services as well as via our associate offices all over India spares and service are available.

How Universal views the current budget as related to construction equipment sector and its wish list for the benefit of industry as well as your company?

The budget has given preference to infrastructure development in India which is the need of the hour. Construction contributes ambitious plan of achieving GDP of 8% by 2007 will speed up the construction activity as it will contribute 16% to 17% of GDP, this will give rise for requirement of construction equipment all over India.

What are your future plan to cash-in the infrastructure boom in India?

Universal has a very strong R & D team and plans to introduce a new range of products which will be Selferecting Tower Crane, Tower Crane, Transit Mixer, Concrete Pumps etc. and will offer the product under one roof by its manufacturing and marketing division. Universal plans to setup more manufacturing units in coming five years for manufacturing these above products.

NBMCW May 2006

NBM&CW

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture
L&ST

Lifting & Specialized Transport

Lifting & Specialized Transport
II&TW

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week