TRXBUILD Enters into India's buoyant CE Market

TRXBUILD, a Singapore-based international brand of construction equipment, is all set for its maiden entry into the booming Indian market.

Participating for the first time in the upcoming ‘Excon 2011' exhibition in Bangalore, a mega event targeted at India's construction industry, TRXBUILD will showcase its range of batching plants and dump trucks. These innovative products include TRXBUILD's flagship D45 dump truck, a mammoth machine capable of hauling a 45-ton payload; the mid-range D32; and the highly versatile A300D Articulated Dump Truck. With India's construction sector currently enjoying buoyant growth, the Excon exhibition provides an effective ‘'buyers-meet-sellers' platform for local and foreign manufacturers, distributors and purchasers.

Visitors to the TRXBUILD stand at Hall 1, upper level booth 1266, will be able to obtain information on the brand's range of heavy equipment and professional support services for customers in India. An entity of the long-established Singapore Technologies Kinetics Ltd (ST Kinetics), TRXBUILD's 40-year history of engineering experience and expertise will also be among the information available.

Making a similar presence at the Excon show will be LeeBoy India Construction Equipment. A local player in the heavy equipment sector, LeeBoy was recently appointed the authorized distributor for TRXBUILD products in India.

As TRXBUILD partner, LeeBoy is committed to provide customers with comprehensive products training and the full scope of after-sales services. This strategic tie-up with an experienced partner like LeeBoy is expected to give the TRXBUILD brand a vital edge over other players in India's highly competitive heavy equipment market.

On a global scale, TRXBUILD produces more than 120 models of specialty vehicles machineries and equipment for the road construction, maintenance, infrastructure development and mining sectors in more than 30 countries of Asia, Africa, Europe, Australasia, North America, and Latin America.

According to Mr Joseph Tan, Vice-President for International Sales & Marketing at TRXBUILD, the brand is well positioned to meet the increasing demand in India for affordable and highly reliable heavy machines and equipment.

"India's construction sector is experiencing significant upswing and TRXBUILD is in a strong position to support this growth with products that are not only competitively priced but also well engineered for quality, productivity and reliability," said Mr Tan.

"One of our objectives in India is to offer customers complete end-to-end engineering solutions to maximise productivity at their worksites. With LeeBoy as our strategic partner, TRXBUILD clients in India will benefit from an expanded dealer network and enhanced after-sales support. Similar to any other market in the world that we operate in, we don't just sell machines but also ensure that all our customers derive maximum benefits from their TRXBUILD equipment," he added.

NBMCW November 2011

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