Apollo Tyres takes 360-degree approach to promote its off-highway tyres

A new entrant in the Indian off-highway tire market, Apollo Tyres, has carve out a niche in this highly competitive business segment by offering a high quality & differentiated products backed by Apollo's Brand promise.

Satish Sharma
Said Satish Sharma, President, APMEA, Asia Pacific, Middle East & Africa,"We are targeting the construction and mining segments in a big way, As a company Apollo wants to be a full range player with presence in every segment of the tyre industry. We will expand our presence in these categories through close associations with OEMs in leading product development & strengthen the distribution network in replacement market. 3 out of Apollo's 4 manufacturing facilities in India produce OHT range allowing us to leverage our manufacturing flexibility to achieve a responsive supplychain.

Apollo's premium Y-Lon tyre designed for backhoe loaders, comes with a unique Y-shaped tread pattern for rocky terrains and tough underfoot conditions. The tyreshave higher traction, puncture resistance, retread-ability,and at least 15 percent more service life than competing products. Its 25 lugs and 25 seal guards enable excellent puncture resistance, thereby reducing downtime of the machines. The tyres have higher bead strength than competing products with firm seating on the rim and least slippage during operation.

Apollo

Apollo's Terra L3 and L4 tyres for wheel loaders are one of the best products in market. They are engineered for non-stop performance in the most demanding loading operations. Their innovative tread design with split lugs enables high traction in forward and reverse movements, delivering higher efficiency. Premium grade tread compounds enhance cut, chip and abrasion resistance, while the flat tread arc radius ensures uniform pressure distribution and wear,thereby increasing tyre life.

Apollo's Harbour Pro for port applications has quickly achieved success in major ports in India.

Apollo also offers customized solutions to its mining customers by recommending the best suited compounding formula from its basket after studying the mine conditions.

"Apollo Tyres will take a 360 degree approach for promoting its off-highway tyres. The voice of the customer to drive our design philosophy, constant performance monitoring for continuous improvement, manufacturing excellence to achieve highest quality levels and our constant support at jobsites," said Satish Sharma.

NBM&CW January 2019

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