Mahindra BLAZO established as country’s most fuel-efficient truck

Mahindra Truck and Bus (MTB), a part of the USD 20.7 billion Mahindra Group, has announced that its BLAZO range of trucks has become the market leader in terms of mileage within the trucking industry. The BLAZO range has achieved this distinction in just 3 years of its launch and is currently selling at a premium in comparison to other market players.

Mahindra BLAZO

MTB is now consolidating its position with the launch of its BSVI range of products, and is also working on simplifying BSVI for its customers, an integral part being 80% parts remaining unchanged from the BSIV variant.

The company has also launched the BLAZO X 49 Rigid MAV truck in the 16-wheeler category, with BLAZO’s inherent advantages of higher mileage and payload. In the recently launched ICV (Intermediate Commercial Vehicle) segment, MTBD’s FURIO has seen unprecedented success by emerging as the 4th player in the 12 ton and 14 ton segments. The company has recently added three more variants to its portfolio and will launch 18 more variants in the ICV segment from 5 to 18 ton, all of which will be BSVI compliant.

Said Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd., “With the HCV segment going through tough times, we felt the need to constantly innovate to stay ahead of the curve. This has resulted in BLAZO’s unparalleled success. We are on track on being BSVI complaint with a wider range of trucks and buses, simplified new technology, and our unique customer value proposition of guaranteed higher mileage.”

Commented Vinod Sahay, CEO, Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd., “Continuing with our disruptive customer value proposition of mileage guarantee, the new BLAZO X 49 Rigid MAV truck ensures that customers save more and earn more due to the higher mileage and payload. Our newly launched ICV range, FURIO, has been well-received by our customers. With the launch of 18 new variants in the coming months, we hope to be a full range player in this segment. We are also excited to commercially launch our CRUZIO range of long platform overhang (LPO) buses in the employee & school segments.”

The company has emerged as the number 3 player in the haulage segment (Multi Axle Vehicle & + Tractor Trailer), in H1 FY20 across major markets such as Mumbai, Delhi, Gujarat, Rajasthan, West Bengal, Himachal Pradesh, Jammu & Kashmir, and the North East region.

MTBD’s new initiatives
While most of the new engines bring in complexity, MTBD is committed to offer Simplified BSVI experience to its customers. BLAZO X will be available to the customers with minimum changes, thereby offering a hassle-free switch to BS VI. The company is all set to launch 18 more variants in BS VI from 5 to 18 tons in the ICV segment of the recently launched FURIO range.

The company has also announced the setting up of its Express North-South Service Corridor on the 3,800 kms long stretch from Kashmir to Kanyakumari, which will further strengthen the after-sales network. This comprises 41 service touchpoints, one every 100 kms, with a guaranteed service reach of 4 hours or Rs. 500 compensation for every hour of delay. This is the second such corridor after the Mumbai-Delhi service corridor which caters to nearly 30% of truck movement.

The MTB range is supported by a wide service and spares network comprising over 100 3S dealerships, 210 authorized service centers, a wide spares network of retail outlets and 39 strategically located Parts Plazas.

Success of BLAZO
Today there are over 26,000 BLAZOs on Indian roads which have cumulatively covered more than 1100 crore kms. The success of BLAZO can be attributed to its mileage superiority and low cost of ownership which has been attained through increased oil change intervals, reduced oil cost, and 6 years / 6 lakh kms of transferable warranty.

Mahindra BLAZO is the only truck in India that gives six guarantees including better fuel efficiency, else customers can actually return their truck. MTBD has also guaranteed uptime on its breakdown service by getting the truck back on road in 48 hours, else the company will pay the customer `1000/- per day. Additionally, guaranteed turnaround of vehicle in 36 hours at the dealer workshop or company will pay 3000/- per day.

MTBD’s Mileage guarantee is a clear validation of its engineering excellence and resolve to provide better value proposition to customers. The Service and Spares Guarantees are the outcome of its strong focus on after-sales network by leveraging group synergies and organic growth in the service touchpoints and spares retailer network. Continuous product innovation and customer centricity is at the core of MTBD which has made these guarantees possible.

Lifting & Specialized Transport, October-December 2019

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