DOOSAN BOBCAT Enters India’s Backhoe Market

Hyunsoo (HS) Kim, Director Commercial, DOOSAN BOBCAT INDIA
Hyunsoo (HS) Kim, Director Commercial, DOOSAN BOBCAT INDIA, shares his views on the current market scenario of the CE industry and why the Backhoe Loader will continue to see sustained demand in the coming years as well

Compared to 2018, the Backhoe Loader market is seeing a slowdown in demand. The Indian economy is on a slow growth path and this has impacted the CE industry at large. The Backhoe Loader market is expected to be down by 30-35% compared to last year’s sales figures as per industry insiders. Unsold inventory of housing units, more supply than demand in new housing projects, and government delay in paying contractors for completed projects are also affecting the CE industry.

However, we see this as a short-term impact on construction equipment as the economy is likely to rebound, given the various government initiatives for rural and urban infrastructure development. In view of this, we are geared up to launch our backhoe loader and are confident of gaining a market share when the market rebounds.

Aims to become #1 player in compact CE Market in India
The reason why DOOSAN BOBCAT is launching the Backhoe Loader because we want to expand our product offerings in the Compact construction equipment market of India. We envisage that with increasing development of rural and urban areas, and with labor costs rising, there will be greater demand for Compact equipment. In such a scenario, the Backhoe Loader is likely to become an annual industry size of 40,000 units again.

Globally, BOBCAT is the No.1 player in the Compact equipment market and our vision is to become a key player in India as well. Our entry in the Backhoe Loader market will give us the desired place in the market and with sustained demand we will be in a better position to manufacture some more models of Backhoes and other compact equipment.

Bobcat B900 Backhoe Loader

In the Middle East too, the Backhoe Loader market was seen as cluttered, but this did not deter BOBCAT from making an entry into the market, and within two years of its launch, it was positioned amongst the top suppliers of the country. We believe that if we can supply reliable and efficient equipment along with the necessary service, the customers in India will be willing to support us.

B900 Backhoe – Best in Class Features
Fuel efficiency, performance, durability, operator comfort and low operating cost have been our focus areas while designing and developing our B900 Backhoe Loader. It has some of the best in class features such as digging depth, higher dumping height, maximum torque, and superior ground clearance. In addition to a fuel-efficient engine, its hydraulic system ensures low power consumption by redirecting excess hydraulic flow to the tank when the ongoing application does not require more flow.

Another unique feature is its Hydraulic Distribution Box, which minimizes hose movements in the hydraulics and increases hose durability by avoiding hose rubbing and reducing the hose length. B900 Backhoe Loader has a large cooling system with high efficiency fans for increased cooling efficiency to enable uninterrupted operations. A cushioning cylinder for boom and swing ensures smoother operation while reducing noise and vibration, which in turn help increase the durability of the major components.

Our aim is to enable customers achieve total cost of ownership of our Backhoe Loaders through regular maintenance, timely parts replacement, fuel efficiency, and high-quality components for a longer life of the machine. As downtime of the machine affects customer’s overall productivity, quick solutions and service through our wide dealer network shall be provided to our customers.

Bobcat B900 Backhoe Loader

Versatile Machine
The Backhoe Loader is one of the most versatile machines. While preference is for multi-purpose machines due to different job applications, the Backhoe Loader also comes with higher engine power options, 4-wheel drive, and productivity mode of operations, which improve the pace of work. It can be driven on road and within sites faster, thus making its transportability better. In our view, the BHL has an edge over excavators and wheel loaders due to these attributes.

Rural Potential
The Backhoe is more popular in urban areas, but as a very versatile machine that can be driven, we feel that it has a huge potential in rural regions as well. It can be applied in development works such as power connectivity, internet connectivity, roads, piped water supply and infrastructure. However, there is a need to create awareness amongst potential customers about our product and the attachments for different applications.

Going by the annual sales volume, the Backhoe Loader is amongst the highest selling construction equipment. We are confident that the Government initiatives and its focus on infra development across the country, will create a strong and sustained demand in the coming years.

NBM&CW October 2019

Click Here
To Know More / Contact The Manufacturer
Please fill in your details, we will contact you as soon as possible
Choose Title from the listPlease let us know your name.
Please let us know your Designation.
Invalid Input
Please let us know your email address.
Please let us know your City.
Please let us know your Contact Number.
Please brief your query.
Our other value-added services:

To receive updates through e-mail on Products, New Technologies & Equipment, please select the Product Category(s) you are interested in and click 'Submit'. This will help you save time plus you will get the best price quotations from many manufacturers, which you can then evaluate and negotiate.

Equipment & Machinery
Invalid Input
Building Products
Invalid Input

Backhoe Loader Manufacturers Optimistic of Market Rebounding

With the construction market reviving, manufacturers are gearing up to offer more value to the end-users with tech-enabled, robust machines that come with numerous attachments for specific applications Read More ...

L&T delivers Komatsu’s first 300-ton Electrical Shovel in India to SECL-Gevra

L&T Construction & Mining Machinery has achieved a milestone with the erection and commissioning of Komatsu PC3000-6 Electrical Shovel, their first 300-ton electrical shovel supplied at Gevra, India’s largest mines Read More ...

Wheel Loaders Manufacturers Prepared to Counter Slowdown

With sales of wheel loaders slowing down, manufacturers are beginning to focus on enhancing their product service and support, and engaging with customers more proactively. NBM&CW reports. Read More ...

Mahindra showcases 5 new construction equipment products

Mahindra Construction Equipment (MCE) launched RoadMaster G90 Comfort+, a new variant of the G90 RoadMaster Motor Grader and displayed some new product concepts such as EarthMaster SX 79 with DrillX, RoadMaster G75 Smart Read More ...

Hyundai CE India launches 5 new Excavators and Forklift range

Hyundai Construction Equipment (HCE) India launched five new excavators - R30Z-9AK, 85A SMART, 130 SMART, HX220L and HX360L, and a range of Li-Ion powered forklifts. The HX360L, targeted at the mining and quarrying segment including Read More ...

B900 Backhoe Loader from Doosan Bobcat unveiled

The B900 Backhoe Loader from Doosan Bobcat was unveiled by HW Park, President - Asia, LA and Oceania on 10th December in the inaugral day of EXCON 2019. The product gives superior performance with the finest digging depth Read More ...

Two new launches by Tata Hitachi

Tata Hitachi launched the EX215LC Quarry - a machine engineered to perform in tough quarry applications. It has a reinforced heavy-duty boom, heavy duty arm, strengthened main frame and track frame, heavy duty track link and chain Read More ...

CASE India launches CX220C Crawler Excavator

CASE Construction Equipment, a brand of CNH Industrial, unveiled the long-awaited globally renowned Crawler Excavator CX220C, which will be manufactured at the brand’s plant in Pithampur and will be available in the Indian Read More ...

JCB India launches all new ecoXpert Backhoe Loader, NXT series, Quarry Master range of Excavators, and side engine Telehandlers

India's leading manufacturer of Earthmoving and Construction Equipment, JCB India, introduced a wide range of new, smart, technology-driven machines with a focus on Digitisation and Innovation, and leveraged the integration Read More ...

Bobcat B900 Backhoe Loader from Doosan Bonbcat

Bobcat B900 Backhoe Loader from Doosan Bonbcat Global Compact Construction Equipment Leader, Doosan Bobcat has introduced the Bobcat Brand B900 Backhoe Loader in India. Bobcat’s B900 Backhoe Loader demonstrates superior performance with Best-in-class Digging Depth, Higher Breakout Read More ...

Wheel Loaders - Maximizing Loading Efficiency

For speedy and economical execution of loading duties, proper choice of equipment is of primary importance. When selecting the most efficient wheel loader for the job at hand, the key is to meet the desired production targets with Read More ...

DOOSAN BOBCAT sets up its first Indian facility to manufacture B900 Backhoe loader

Doosan Bobcat India Plant Inauguration – Ribbon Cutting Ceremony by [Tenth from Left] Scott Park, Global President and CEO, Doosan Bobcat, [Fifth from Left] HW Park ( President, Doosan Bobcat Asia, Latin America and Oceania), Doosan Bobcat Read More ...

Schwing Stetter India: Enters New Business Avenue

Schwing Stetter India, which has been supplementing its concrete solutions with wheel loaders, tower cranes and concrete slip form pavers, is now looking to expand in the non-concreting business with the launch of XCMG excavators, which will be Read More ...

BEML Bl30-1 Wheel Loader for Heavy-Duty Applications

The BEML BL30-1 Wheel Loader is powered by Ashok Leyland low emission BS-III compliant H series CRDI engine, which delivers maximum power with optimum combustion of fuel and has fast throttle response to match the performance of Read More ...

Doosan Bobcat - Mini Machines, Mega Benefits

The Real Estate is one of the prime sectors that drives the economy and contributes hugely to the overall GDP of the country. Both the government and the private sector are equally involved in driving growth of the real estate sector Read More ...

Excavators More Advanced & Versatile

Demand for mainstay 20-ton class excavators, which constitute 65 percent of the Indian excavator market, is likely to see a temporary slowdown owing to the general elections, with growth estimated to be between 12-15 percent in 2019 Read More ...
NBM&CW

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture
L&ST

Lifting & Specialized Transport

Lifting & Specialized Transport
II&TW

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week