Schwing Stetter India: Enters New Business Avenue

Schwing Stetter IndiaA.R Subramanian, Executive Director, Schwing Stetter India with V.G. Sakthikumar, Managing Director, Schwing Stetter India

Schwing Stetter India, which has been supplementing its concrete solutions with wheel loaders, tower cranes and concrete slip form pavers, is now looking to expand in the non-concreting business with the launch of XCMG excavators, which will be manufactured at its upcoming greenfield facility in Tamil Nadu. NBM Media reports.

Schwing Stetter India, a 100% subsidiary of Schwing GmbH and a part of XCMG group, recently introduced XCMG excavator models XE 80 C, 8 tons XE 140 I. 14 tons, and XE 215 C, 21 tons at an event in Chennai. Speaking at the launch, V.G. Sakthikumar, MD, Schwing Stetter India, said, “With market demand of excavators doubling to 25,000 units in 2018 from 11,000 units in 2011, Schwing Stetter India is extremely optimistic of its launch of the crawler hydraulic excavator range in the Indian market. Given that the industry will continue to grow steadily in the next few years with major infrastructure projects like interlinking of rivers, road and rail expansions, etc, in the pipeline, we are confident that our XCMG range of excavators will boost the earthmoving sector in India.”

The excavators will be manufactured at the company’s upcoming facility at Cheyyar in Tamil Nadu. To begin with, about 200 excavators of 14 to 30 tons will be produced here. In view of the strong price competitiveness in the domestic excavators’ market, it is likely that local manufacturing will give Schwing Stetter an edge in the marketplace. The company will also consider exporting to Middle East, African and Asian countries once the new, fully automated facility is commissioned in March 2020.

XCMG XE215c

The crawler hydraulic excavator is being used in construction, excavation, earthwork, mining, quarry and roads and even in industries such as forestry, recycling, demolition, lakes, river cleaning and underwater applications, and is seeing consistent demand as more and more projects get awarded. Schwing Stetter’s versatile range of excavators are expected to find great utility in all these areas and especially at construction and mining sites as they will enable easier and safer construction practices. The company will be offering the excavators through its dealership channels.

Said Sakthikumar, “The new range has been conceptualized based on the current needs of the customers and customized with XCMG’s proprietary matching technology. They have undergone extensive trials to meet the requirement for smart, efficient products. Significant features include high performance slewing bearing, intelligent control, energy saving, reliable and durable X-frame, comfortable and safe operation, and easy maintenance. They will enable cost efficiency for quick ROI and bring resale value to our customers.”

Plans and strategies

XCMG XE80C
Schwing Stetter India is keen to expand and consolidate its share of XCMG excavators in India and expand its reach to other developing markets. According to Sakthikumar, the company is actively working out strategies to build market space, given the colossal opportunities in the Indian infrastructure sector.

He added: “During 2018, the bulk of Schwing Stetter India’s business came from non-concreting solutions (predominantly XCMG products), which positioned us as the No. 1 business center in the entire group. The Indian facility is also seen as a global manufacturing base with exports to Eastern Europe, Latin America, Middle East and Bangladesh. Today, we have close to 35% market share in XCMG piling rigs and 20% in self-loading concrete mixers. To remain competitive, our strategy is to further localize our concreting solutions business; do local manufacturing of the excavators; and also wheel loaders, motor graders and rigid dump trucks for both domestic and export markets. In fact, to meet local requirements, we will also consider manufacturing more India-specific models.”

Expansions on the anvil

Schwing Stetter India has been reorienting its business strategy from a concrete solutions provider to a total equipment solutions provider with a broadening range of products that include concrete pavers, tower cranes, wheel loaders, motor graders, cold milling machines, truck cranes, crawler cranes, all terrain cranes, aerial working platforms, horizontal drilling and rotary rigs from Gomaco and XCMG, and its new addition - tracked crusher from Rubble Master.

As regards the company’s marketing strategies, Sakthikumar said, “While we enlarge our product verticals, we will strengthen our focus on customer specific requirements. For example, we have made our sludge pumps business, a separate entity. We now have three presidents and one CEO who are solely responsible for ensuring that the right products and the most appropriate services are provided to the customers. As an additional value proposition, for customers owning piling rigs and cranes, we will extend greater product support to them for higher availability of machines so that they continue to profit with better returns on their investments.”

NBM&CW August 2019

Click Here
To Know More / Contact The Manufacturer
Please provide your details we will contact you as soon as possible
Please let us know your name.
Invalid Input
Please let us know your Designation.
Invalid Input
Please let us know your City.
Please let us know your State.
Please let us know your Country.
Please let us know your Contact Number.
Please let us know your email address.
Please brief your query.

BEML Bl30-1 Wheel Loader for Heavy-Duty Applications

The BEML BL30-1 Wheel Loader is powered by Ashok Leyland low emission BS-III compliant H series CRDI engine, which delivers maximum power with optimum combustion of fuel and has fast throttle response to match the performance of Read More ...

Doosan Bobcat - Mini Machines, Mega Benefits

The Real Estate is one of the prime sectors that drives the economy and contributes hugely to the overall GDP of the country. Both the government and the private sector are equally involved in driving growth of the real estate sector Read More ...

Excavators More Advanced & Versatile

Demand for mainstay 20-ton class excavators, which constitute 65 percent of the Indian excavator market, is likely to see a temporary slowdown owing to the general elections, with growth estimated to be between 12-15 percent in 2019 Read More ...

Caterpillar's next-gen 20-ton Cat® 323D3 and Cat 320D3 excavators

Caterpillar's recently launched Cat® 323D3 and Cat 320D3 excavators offer up to 7 percent more hydraulic power, 15 percent increased productivity, 15 percent lower fuel consumption, and 5 percent lower maintenance costs Read More ...

Kobelco to strengthen product support initiatives

Kobelco is seeing a revival in demand for its crawler cranes and plans to expand its product support initiatives to ensure higher performance and availability of its machines "Demand for crawler lattice boom cranes Read More ...

Bobcat launches its new E27 R Series Mini Excavator

Doosan Bobcat unveiled its new E27 R Series Mini Excavator at bauma Conexpo India. Also on display were the company's Skid Steer Loaders, Compressors and various attachments. At this occasion, HW Park Read More ...

L&T and Komatsu display wide range; launch new models

At bauma Conexpo India 2018, Larsen & Toubro reinforced its position as the premium brand alongside Komatsu in the Construction Equipment and Material Handling Industry. L&T had one of the largest displays comprising Read More ...

SDLG launches L958F Wheel Loader, displays G9138 Motor Grader and L946 Wheel Loader

With high demand for wheel loaders in India, SDLG introduced the L958F in the Indian market. The L958F features a larger bucket capacity, heavier operating weight and a new cooling design system — all while Read More ...

Hyundai India forays into wheel loaders, strengthens excavator business, sets up global R&D and training center in injewadi

Hyundai Heavy Industries India showcased its new 635-wheel loader, which will be imported from Hyundai's China facility and assembled at the company's Chakan plant in Pune. The product will be offered in 3 Read More ...

Tata Hitachi Launches all-new backhoe loader 'TATA HITACHI SHINRAI', Super+ Series of Hydraulic excavator, range of customized attachments

Tata Hitachi, which participated at bauma CONEXPO INDIA for the first time, showcased its commitment to the corporate message of Chalo Desh Banaye with a range of new products. The star attraction was Read More ...

Kobelco displays wide range of machines; focuses on mining, special attachments, extra care customer support

Kobelco has expanded its range gradually, bringing in the 38-ton and the 52-ton models in the recent past in select Mining applications like Marble, Granite, Coal, Limestone, Iron, etc. Introduction of the Read More ...

JCB India continues to integrate Digital Technology in Equipment; launches 'intelli'gent series

JCB India Limited, a leading manufacturer of earthmoving and construction equipment, is leveraging Digital Technology by integrating Big Data and Internet of Things in its products and services. Its new Read More ...

Komatsu and L&T introduce two new models of Hydraulic Excavators in 30-ton class

Komatsu and Larsen & Toubro have introduced two new models of Hydraulic Excavators in the 30-ton class for application in the Stone, Granite and Marble Industry. The two models, Komatsu PC300LC-8M0 and Komatsu Read More ...

Caterpillar launches heavy-duty excavator with more hydraulic power

Caterpillar’s newly launched excavators Cat 320D3 and Cat 323D3 from its Thiruvallur manufacturing plant in Tamil Nadu, will offer up to 7 percent more hydraulic power, 15% increased productivity, 15% lower fuel Read More ...

Volvo EC210D Fuel-Efficient Hydraulic Excavators

Two Volvo EC210D hydraulic excavators have been deployed to build the first highway in Lampung province, Indonesia. The 140.9-km Bakauheni-Terbanggi Besar toll road, part of the Trans-Sumatra Toll Road Read More ...

Doosan Wheel Loaders - Highly Productive and Fuel Efficiet

ECE has entered into a distributorship agreement with Doosan Infracore, a global leader in manufacturing and marketing of crawler excavators, mini excavators and wheel loaders, for Sale and Service of its products across Read More ...
NBM&CW

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture
L&ST

Lifting & Specialized Transport

Lifting & Specialized Transport
II&TW

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week