Tata Hitachi Launches all-new backhoe loader 'TATA HITACHI SHINRAI', Super+ Series of Hydraulic excavator, range of customized attachments

Tata Hitachi
Tata Hitachi, which participated at bauma CONEXPO INDIA for the first time, showcased its commitment to the corporate message of Chalo Desh Banaye with a range of new products. The star attraction was the commercial rollout of its all-new backhoe loader –TATA HITACHI SHINRAI – that embodied new and advanced features.

Other attractions included the new Super+ series of hydraulic excavators – EX130 Super+ and EX 210 Super+, ZAXIS370LCH: custom made for quarry and granite applications, and ZAXIS220 LCM. Also displayed was TL340H, the Made in India fuel-saving hydrostatic wheel loader and the compact and power packed ZAXIS20U. Added attractions were remanufactured components from Tata Hitachi's Re-Man center, wide range of customized attachments addressing specific customer needs and genuine Tata Hitachi spare parts.

Shin Nakajima, Director - Sales, Service and Customer Support, commented, "Following highly successful launches in the Southern markets, Chhattisgarh, Maharashtra, Bihar and Jharkhand, we are proud to launch SHINRAI in the North today."

Tata Hitachi, a joint venture between Tata Motors Limited (40%) and Hitachi Construction Machinery Company Limited (60%), has three plants: one each in Jamshedpur, Dharwad and Kharagpur. Its product lineup encompasses a wide range of Excavators from 2T – 800T, 35T to 290T Rigid dump trucks, Wheel Loaders and Backhoe Loaders.

Speaking to NBM&CW on the sidelines of the launch, Sandeep Singh, MD, Tata Hitachi informed that they plan to sell 100 backhoes in a month for the first year and will gradually increase the number. "We have already commissioned 120 machines and delivered more than 200, despite some challenges. Our machines are good and customers are happy, and we feel that in six months' time we will have a respectable position. We cannot challenge companies like JCB, who have a big cost advantage, like no other company can challenge us on excavators! At the end of the day, it's the right quality, the right price, the right service and support that matters. Going forward, we will look at producing 100 backhoes per month in 2019 and maybe 200 in two years' time."

He added, "In regard to excavators, Tata Hitachi has a market share of 36% and we want to continue to be seen as a manufacturer of quality machines. We are focusing on quality, pricing and service, which is a good business model for us, and we will continue to grow at an average of 15%."

Tata Hitachi

On stiff competition and pricing he said, "Lower price may be attractive at the time of purchase but if customers are not happy with the machine's performance, nobody will touch it, and this will spread like wild fire. The fact that Tata Hitachi has maintained its position for the last three years, despite some other companies flexing their muscles, we have not dropped even by one percent. This is because we have not compromised on quality or service. We believe that a company should make a good quality machine and be able to take care of customers. We have refurbished our training centers for technicians and operators at our manufacturing facilities with simulators etc. We have put telematics as standard in all our machines and customers are getting alerts on preventive maintenance, fuel consumption and other reports. We are the first to put telematics as standard in all our machines," averred Sandeep Singh

Tata Hitachi

According to him, BS 1V norms for backhoes will kick in by 2020, and a year and half later for excavators, which will increase the cost of machines. Prices have also gone up due to GST and Forex. But in his view, the industry should not worry too much, rather, the CE companies should work on their strengths, is his advice. "Our business today is dependent on both state and central governments as most projects are being initiated and spearheaded by state governments. With the upcoming elections, the CE industry may see a decline, but we envisage long-term growth for the industry. The market will grow by 10% irrespective of which government is at the center, though there might be a slowdown for six months or so. The CE market in 2019 may not be as high as it was in the last two years, so sales may be slow, but they will not be negative," he concluded.

NBM&CW January 2019

Click Here
To Know More / Contact The Manufacturer
Please provide your details we will contact you as soon as possible
Please let us know your name.
Invalid Input
Please let us know your Designation.
Invalid Input
Please let us know your City.
Please let us know your State.
Please let us know your Country.
Please let us know your Contact Number.
Please let us know your email address.
Please brief your query.

Mahindra showcases 5 new construction equipment products

Mahindra Construction Equipment (MCE) launched RoadMaster G90 Comfort+, a new variant of the G90 RoadMaster Motor Grader and displayed some new product concepts such as EarthMaster SX 79 with DrillX, RoadMaster G75 Smart Read More ...

Hyundai CE India launches 5 new Excavators and Forklift range

Hyundai Construction Equipment (HCE) India launched five new excavators - R30Z-9AK, 85A SMART, 130 SMART, HX220L and HX360L, and a range of Li-Ion powered forklifts. The HX360L, targeted at the mining and quarrying segment including Read More ...

B900 Backhoe Loader from Doosan Bobcat unveiled

The B900 Backhoe Loader from Doosan Bobcat was unveiled by HW Park, President - Asia, LA and Oceania on 10th December in the inaugral day of EXCON 2019. The product gives superior performance with the finest digging depth Read More ...

Two new launches by Tata Hitachi

Tata Hitachi launched the EX215LC Quarry - a machine engineered to perform in tough quarry applications. It has a reinforced heavy-duty boom, heavy duty arm, strengthened main frame and track frame, heavy duty track link and chain Read More ...

CASE India launches CX220C Crawler Excavator

CASE Construction Equipment, a brand of CNH Industrial, unveiled the long-awaited globally renowned Crawler Excavator CX220C, which will be manufactured at the brand’s plant in Pithampur and will be available in the Indian Read More ...

JCB India launches all new ecoXpert Backhoe Loader, NXT series, Quarry Master range of Excavators, and side engine Telehandlers

India's leading manufacturer of Earthmoving and Construction Equipment, JCB India, introduced a wide range of new, smart, technology-driven machines with a focus on Digitisation and Innovation, and leveraged the integration Read More ...

Bobcat B900 Backhoe Loader from Doosan Bonbcat

Bobcat B900 Backhoe Loader from Doosan Bonbcat Global Compact Construction Equipment Leader, Doosan Bobcat has introduced the Bobcat Brand B900 Backhoe Loader in India. Bobcat’s B900 Backhoe Loader demonstrates superior performance with Best-in-class Digging Depth, Higher Breakout Read More ...

Wheel Loaders - Maximizing Loading Efficiency

For speedy and economical execution of loading duties, proper choice of equipment is of primary importance. When selecting the most efficient wheel loader for the job at hand, the key is to meet the desired production targets with Read More ...

DOOSAN BOBCAT Enters India’s Backhoe Market

Compared to 2018, the Backhoe Loader market is seeing a slowdown in demand. The Indian economy is on a slow growth path and this has impacted the CE industry at large. The Backhoe Loader market is expected to be down by 30-35% Read More ...

DOOSAN BOBCAT sets up its first Indian facility to manufacture B900 Backhoe loader

Doosan Bobcat India Plant Inauguration – Ribbon Cutting Ceremony by [Tenth from Left] Scott Park, Global President and CEO, Doosan Bobcat, [Fifth from Left] HW Park ( President, Doosan Bobcat Asia, Latin America and Oceania), Doosan Bobcat Read More ...

Schwing Stetter India: Enters New Business Avenue

Schwing Stetter India, which has been supplementing its concrete solutions with wheel loaders, tower cranes and concrete slip form pavers, is now looking to expand in the non-concreting business with the launch of XCMG excavators, which will be Read More ...

BEML Bl30-1 Wheel Loader for Heavy-Duty Applications

The BEML BL30-1 Wheel Loader is powered by Ashok Leyland low emission BS-III compliant H series CRDI engine, which delivers maximum power with optimum combustion of fuel and has fast throttle response to match the performance of Read More ...

Doosan Bobcat - Mini Machines, Mega Benefits

The Real Estate is one of the prime sectors that drives the economy and contributes hugely to the overall GDP of the country. Both the government and the private sector are equally involved in driving growth of the real estate sector Read More ...

Excavators More Advanced & Versatile

Demand for mainstay 20-ton class excavators, which constitute 65 percent of the Indian excavator market, is likely to see a temporary slowdown owing to the general elections, with growth estimated to be between 12-15 percent in 2019 Read More ...

Caterpillar's next-gen 20-ton Cat® 323D3 and Cat 320D3 excavators

Caterpillar's recently launched Cat® 323D3 and Cat 320D3 excavators offer up to 7 percent more hydraulic power, 15 percent increased productivity, 15 percent lower fuel consumption, and 5 percent lower maintenance costs Read More ...

Kobelco to strengthen product support initiatives

Kobelco is seeing a revival in demand for its crawler cranes and plans to expand its product support initiatives to ensure higher performance and availability of its machines "Demand for crawler lattice boom cranes Read More ...

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture

Lifting & Specialized Transport

Lifting & Specialized Transport

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week