CASE Construction Celebrates 25 Years in India

CASE Motor Graders Vibratory Compactors
CASE Construction, a brand of CNH Industrial, kicks off its celebration of 25 years in India with the participation in ConMac 2015, one of the most important construction equipment exhibitions in India.

ConMac 2015 was held in North East India, a region with tremendous potential for the construction equipment industry due to the investments in excess of Rs.60,000 crore (USD 10 bn) planned for infrastructure development projects. The exhibition therefore provided CASE India with a perfect platform to start its Silver Jubilee celebrations and showcase its market leading product range, which includes Loader Backhoes, Vibratory Compactors, Motor Graders and Skid Steer Loaders.

On its stand at ConMac 2015 CASE India also launched its new own brand Rock breaker and displayed its recently launched 851EX Loader Backhoe. The CASE 851EX runs the reliable and proven 96 horse power S8000 engine developed by the company's sister partner FPT Industrial. The engine delivers a powerful performance and fast response time, enabling operators to maximize productivity. This, coupled with the exceptional fuel savings of up to 13% resulting from the after cooler system, makes the S8000 Series a reference in the market as the most fuel efficient engine in the country.

"The people of North East India have always been extremely appreciative of the products and technology offered by CASE India. Therefore it's no wonder that we enjoy our highest market share in this region. We also reciprocate this trust by remaining extremely responsive to the needs of our discerning customers in North East India. As a step in this direction we recently launched 851EX Loader Backhoe in the 96 HP category with our own market leading FPT Industrial engine intended to suit the requirements of our customers in the mountainous terrain in this region. We launched this machine with the first sale in the state of Assam in North East India."

"Now in our 25th year in India, we kicked off the celebrations at ConMac with the introduction of our own branded Rock breaker and trenching bucket, which have been a growing demand from our customers in this part of the country. These new introductions are testament to our continued efforts to anticipate our customers' needs and provide state of the art products that result from the high quality research output, evaluation of customer feedback, and our traditional strengths of high quality standards, policy and practices. They enrich our product offering that brings to our customers the innovation," stated Mr. Abhijit Gupta, Managing Director, CASE India at the Inauguration of the ConMac event.

CASE India serves its customers in the important North East region, through an extensive network of 6 dealers with nearly 20 customer touch points covering its 7 states. It is well equipped to serve customers even in remote locations and provide easy access to prompt and efficient sales and after-sales support.

Over the past 25 years, earlier as a technology provider, then as a joint venture partner of an Indian company, and finally as a wholly owned subsidiary of CNH Industrial, CASE India has consistently remained a market leader in the Vibratory Compactor segment and the only company to have sold over 7,500 units in India. With more than 20,000 Loader Backhoes sold in the country, CASE India is also a top tier player in this product segment.

The sustainability of the organization for over a quarter of a century in India is the result of CASE India's market leading products, its ever increasing and loyal customer base and its transparent and ethical business conduct. In its 25 years of activity in India, the company has won multiple awards, such as the "Best Seller – Compaction Equipment" awarded by Equipment India two years in a row, in 2013 and 2014, or the "Fastest Growing Construction Equipment Company" title bestowed during the 8th Construction World annual awards in 2010. CASE equipment have played an important role in many major infrastructural projects, working on the construction of highways, bridges, railways, ports and airports.

CASE India also operates a manufacturing plant in Pithampur, which applies advanced manufacturing practices and is qualified for ISO 9001:2000 quality standards and ISO 14000 environmental certification.

NBM&CW April 2015

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