Mahindra launches "MAHINDRA EARTHMASTER LX"

MAHINDRA-EARTHMASTER-LX

The Construction Equipment Division of Mahindra & Mahindra Ltd., has announced the launch of 'Mahindra EarthMaster LX', a new variant of its highly acclaimed product, Mahindra EarthMaster. With the launch of this variant, Mahindra will now have two variants of EarthMaster catering to different price points in the market. While Mahindra EarthMaster VX caters to the top end of the market with its superior features, the EarthMaster LX caters to the entry level customers with its highly competitive price.

The Mahindra EarthMaster LX variant offers the same best in class fuel efficiency and productivity as that of the existing Mahindra EarthMaster VX. It is powered by the proven Mahindra DITEC Engine which helps save over 10% additional diesel every hour. The EarthMaster LX also enjoys the same structural design, banana boom design and hydraulics system as that of the EarthMaster VX.

The EarthMaster LX comes with mechanical control levers for backhoe operation, centre pivot design, analogue display clusters and offers 1 year, unlimited hours warranty to the customers. The backhoe loader bucket size for EarthMaster LX is 0.24 cum while the loader bucket size is 1.0 cum.

Speaking at the launch of the EarthMaster LX, Mr. Kairas Vakharia, Business Head – Construction Equipment, Mahindra & Mahindra Ltd, said, "I am pleased to announce the launch of another variant of the acclaimed Mahindra EarthMaster – the Mahindra EarthMaster LX. The LX variant has been introduced in line with the Mahindra Rise philosophy of providing opportunities to our customers to rise up in life. Hence we have introduced this new variant EarthMaster LX at an attractive price point, so as to enable more customers to experience the EarthMaster brand. We have also ensured that Mahindra EarthMaster LX enjoys the same fuel efficiency and productivity as that of our flagship EarthMaster VX backhoe loader. With this we are ushering not only a new era of performance, comfort and ease of operation, but also affordability in backhoe loader segment."

The Mahindra EarthMaster brand of backhoe loaders presents the discerning Indian customer with the choice to BREAKFREE from the limitations of dated technology. Equipped with superior technology coupled with unmatched fuel economy, superior style and operator comfort, the Mahindra EarthMaster offers a host of benefits to the earthmover and is the ideal machine for all heavy duty applications like excavation, loading, grading, dozing, and cutting.
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