MB in Paris with Two World Previews


MB S.p.A., the Vicenza-based company founded in 2001 in Breganze (Italy) and recognised as world leader in the production and sale of crusher buckets, has begun 2012 with designs that are expected to leave their mark.

The Intermat tradeshow (Paris, 16th-21st April 2012), International Exhibition of Materials and Technology for the Construction Industry, was the ideal setting for the presentation of two new MB gems: the BF 150, with its 10 tonnes of weight and title of biggest bucket in the world, and the MB-L, the smallest crusher made by the company.

Suitable for diggers of 70 tonnes and upwards, the new BF 150.10 is the ideal product for those working in large quarries, as it is capable of great achievements in terms of productivity and efficiency.

For much smaller pieces of machinery on the other hand – buckets, mini buckets, backhoe loaders – the new MB-L is a true gem of efficiency and practicality: small, manageable and with a very high production yield, it is capable of crushing any type of material and of satisfying many MB customer needs.

The constant efforts for customer satisfaction, the continual improvement in results and a company policy geared towards 100% quality, are values MB S.p.A. has pursued from the very beginning. The innovative nature of its products, recognised on an international level also by the many awards received in different sector trade shows, has become MB's strong point, as the company continues at the same time to invest in marketing initiatives, tradeshows and communication campaigns.

The company is always striving to satisfy customer expectations by being on hand and by carefully listening to day-to-day customer's site problems, finding appropriate solutions to the different international situations in which MB S.p.A. operates. It also thanks to this long-lasting relationship based on trust that MB succeeds in producing buckets that provide valuable support to its customers.

MB was at Intermat with four display areas: two outdoor and two indoor to ensure coverage of the entire tradeshow floor and demonstrate the authority it has gained in the industry. Whilst the outdoor areas allowed visitors to witness the work of the crusher giants and experience at first hand the great advantages these machines have on site and in quarries, inside the pavilion, MB continued the special shows and events started at Samoter 2011 with Burlesque, this time entertaining visitors with Pole Dance shows by Italian champion Valeria Bonalume.

To reflect the communication project of the company whereby the flagship product, the Crusher Bucket, merges with the supernatural world of superheroes, the athlete plays a heroine to convey the similarity between the duty, consistency, tenacity and professionalism that lie behind her acrobatic moves and those that are inherent in the process of research and innovation so fundamental to the company values: high quality, high performance and concrete advantages.

For those who are not yet familiar with MB, after Intermat, they will have no doubt recognise the in-built competence, ability and skills evident in all company staff.

NBMCW May 2012

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