Terex announces expansion of Franna brand in India

Jaideep Shekhar, MD – Terex Asia & EMEAR
“Franna’s expansion in India will give the company access to the Indian mobile crane market, which is considered as one of the largest in the world and the geographic location of the Franna plant will allow us to better serve countries in the Middle East and Africa also,” says Jaideep Shekhar, MD – Terex Asia & EMEAR.

Franna – a Terex brand – is a leading provider of mobile pick and carry cranes; it is now set to expand its global manufacturing footprint in India to support its international growth plans. In addition to production at the Brisbane facility in Australia, a new Franna pick and carry crane designed specifically for India will also be manufactured at the state-of-the-art Terex Materials Processing facility in Hosur, with production expected to commence in early 2021. Terex already has a strong manufacturing presence in India, having first entered the region in 2009.

“This is an exciting investment for Terex as we continue to promote and grow the Franna brand globally,” said Danny Black, General Manager of Franna. “Now, we have the ability to directly bring our market-leading Franna technology, with local homologation to improve safety and performance, for the Indian market. This expansion will allow us to support our growth plans without causing any disruption to our production capacity in Australia and will allow us to be a valued competitor in India. Given our proven manufacturing capabilities with the success of other Terex brands in India such as Powerscreen® and Terex Finlay®, we are confident that this decision will provide a positive outcome for Franna.”

Terex Franna

India is one of the largest mobile crane markets in the world, according to market research organisation Off-Highway Research (OHR). In 2018 there were record crane sales in India with almost 12,000 units being sold in the region, of which about 96% were locally manufactured pick and carry cranes.

Michael Atherden, Principal Engineer at Franna, explains, “From an engineering perspective, legislation for mobile cranes varies by region and by country. For example, the AT 22 which we designed for the US market, was a left-hand drive with a Tier 4 final engine; and say we wanted to enter the European market, we would be looking at a Euromot 5 engine. The expansion into India gives us a strong entry point for new and developing markets along with the flexibility to meet the ever-changing design requirements of each country.”

Since the inception of Franna over 40 years ago, hundreds of their pick and carry cranes have been directly exported to over 30 countries across the globe. As the business continues to grow, the Franna team is keen to speak with international equipment dealers.

NBM&CW July 2020

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