Godrej Material Handling launches ‘Godrej RenTRUST’

Godrej Material Handling, a business of Godrej & Boyce Mfg. Co. Ltd., has launched Godrej RenTRUST, a new equipment rental brand that will provide 360-degree solutions to customers encompassing manpower, machine, fuel and maintenance.

Godrej Material Handling is one of India’s largest manufacturers and exporters of forklift trucks and solutions. With the launch of Godrej RenTRUST, it now becomes the first Indian OEM to provide end-to-end rental of material handling equipment that serves 3PL, Retail, E-Commerce, Airports and Manufacturing industry.

Currently, the Indian material handling industry is struggling with a lack of skilled labour, standardization (palletization), regulations and fragmented nature of business. However, along with GST, many other trends are shifting the industry from being fragmented and unorganized to consolidation with larger organized players. In addition, the inclination towards asset-light models has created a business opportunity for organized FLT rental businesses in India, which would offer an end-to-end solution.

Anil Lingayat, Executive Vice President and Business Head, Godrej Material Handling

Anil Lingayat, Executive Vice President and Business Head, Godrej Material Handling, said, "In the Material Handling industry, capex in equipment is only 13% of Total Cost of Ownership (TCO) to a consumer. Godrej RenTRUST will address the balance 87% of the TCO pie. We have always been at the forefront of innovation by adopting the latest technologies to offer best-in-class solutions to our customers. We are proud of being the only material handling equipment rental solutions company in India with the widest product range, accessories and value-added services.”

Godrej RenTRUST offers not only equipment but fuel, service and trained manpower for a variety of applications 24x7 and across the country. A first for the industry, the digital monitoring system enables customers to have a transparent view of the equipment deployed at their facilities, submit and review logged requests, and more. An IoT enabled fleet management system lets customers track the equipment status, fleet productivity, fleet utilization, and equipment uptime in real time.

Lifting & Specialized Transport, July-September 2019

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