On 15th Anniversary GENIE re-affirms mission to build India's future

Genie-driven Terex AWP India, marks its 15-year milestone of "Building the Future" in India. As a leading manufacturer of aerial work platforms (AWP) in the region, Genie has built a strong presence in India through industry leadership, customer input and innovation, offering products and solutions that solve aerial worksite challenges.

Genie Team Member

Entering a market primed for growth

Genie entered the market in 2004, at a time of rapid economic growth in India. Owing to the urgent need to develop infrastructure to meet the nation's economic aspirations, the construction sector received greater attention from the government.

"At a time when the construction industry was relying heavily on traditional scaffolding, the Genie TZ™-50 trailer-mounted boom lift was introduced as an alternative method of working at height. TATA Chemicals saw the potential of our machine and bought one for their plant maintenance work through our first local dealer, Maco Corporation (India) Pvt. Ltd. As Genie introduced more products with advantages over scaffolding, the market acceptance grew rapidly. Driven by demand in 2009, Genie set up its local operations in India," says Daniel Ho, Vice President, Asia, Terex AWP.

The AWP rental business in India took off in 2010. Chennai-based Sendhamarai Engineering Pvt. Ltd. & Maco Corporation saw a lot of potential for AWPs in a booming construction sector. Recognizing the opportunity, they became Genie dealers in 2014. Today, Maco Corporation and Sendhamarai have a fleet of new Genie equipment, driving customer expectation for safe use and performance.

Brand building via infra projects

When Delhi secured the 2010 Commonwealth Games, it brought about another surge in infrastructure construction as the city began to build stadiums, airports and other buildings for the event. This quickly brought the Genie brand to the forefront of the industry's attention, as these projects demanded increased productivity and equipment safe use when working at heights.

As many as 50 Genie machines were deployed in the construction work throughout the event's venues, which further strengthened relationship between Genie and its two key local dealers Maco and Sendhamarai.

In 2015, the Jamnagar Refinery Project in Gujarat carried out expansion work which included the development of a 415-acre township within the SEZ. "The development projects required AWPs that could reach heights greater than 100 ft. Large Genie boom lifts were well suited for the job. Around 150 large booms were deployed and used through the completion of the project. Since then, Genie AWPs have become an established necessity in all infrastructure projects," says Daniel Ho.

Genie team members with distributor

FDI catalysed further demand

Around the same time, the government also increased its Foreign Direct Investment (FDI) upper limit from 29 percent to 49 percent as part of its "Make in India" initiative. There was a 48 percent increase in the FDI inflow to $31 billion.

Foreign companies from Korea, Japan and Europe were already familiar with the safety and productivity advantages of Genie AWPs. As they established their businesses in India, they wanted to continue receiving Genie's high level of customer support. Hence, using Genie machines became a natural choice, which put the company on the growth path.

"Genie and our dealers were involved in the construction of the manufacturing plants of market leaders. This includes tech giant Samsung in Noida and automotive brands Kia and Ford in Andra Pradesh and Gujarat, respectively. Together, we also played a critical role in the building of metro rail tracks across the country, as well as construction within the steel industry under Tata Steel," says Ho.

Genie continues "Building The Future"

According to forecasts, the construction sector in India is expected to be buoyant over the next 20 years, with $650B USD investments in urban infrastructure. India's construction market is expected to rank third globally by 2030.

"At Terex AWP India, we continue to support our customers by strengthening our local team and growing relationships with our dealers in tandem with the construction sector's aggressive growth for the next decade and beyond. With the 15-year milestone, we look forward to continuing our legacy of productivity and promoting safe work at heights as we reaffirm our mission of building the future of India. The Genie brand will continue to offer new technologies, products and solutions that enhance safe work practices and productivity on aerial jobsites," says James Barr, Genie Vice President for APAC, Terex AWP.

NBM&CW May 2019

Click Here
To Know More / Contact The Manufacturer
Please provide your details we will contact you as soon as possible
Please let us know your name.
Invalid Input
Please let us know your Designation.
Invalid Input
Please let us know your City.
Please let us know your State.
Please let us know your Country.
Please let us know your Contact Number.
Please let us know your email address.
Please brief your query.

Speed, Accuracy, Quality & Safety for Targetted Delivery

India is a very fast developing country. To achieve the set targets for infra development, we have to adopt speed, accuracy, quality and safety in all the machines used for construction of multi-storey structures, cement, steel and power plants Read More ...

Manitowoc launches strong and versatile Potain MCT 325

Manitowoc has launched the Potain MCT 325 to further expand its popular MCT range of topless cranes. As with other cranes in the range, the MCT 325 is designed to deliver easier transport and assembly, plus high efficiency and reliability Read More ...

ACE Makes Waves with Launch of NX360° slew-cum-Pick ‘N’ Carry Crane

ACE, which believes in introducing new models in its pursuit of innovation and customer benefit, has once again expanded its product portfolio with the addition of next-generation intelligent cranes. The new NX-series of multiactivity cranes Read More ...

Yonkers Contracting Company boosts job site efficiency with Grove GRT880 on New York Route 17 road project

Yonkers Contracting Company (Yonkers) is using its recently acquired Manitowoc's Grove GRT880 on an infrastructure project along Route 17 in Harriman, New York. The project includes building a new bridge, a new interchange Read More ...

India’s Telehandler Market: Slow & Steady Rise

The Indian market for telehandlers is at a very nascent stage as awareness across sectors is still very limited. On the upside, demand has been increasing steadily, especially so from the infrastructure construction and mining segments Read More ...

Godrej Material Handling launches ‘Godrej RenTRUST’

Godrej Material Handling, a business of Godrej & Boyce Mfg. Co. Ltd., has launched Godrej RenTRUST, a new equipment rental brand that will provide 360-degree solutions to customers encompassing manpower, machine, fuel and maintenance. Read More ...

SUREKA: Transforming & Reengineering With Changing Technologies

SUREKA, a leading manufacturer of Material Handling Equipment for various industries and applications, is constantly transforming and re-engineering itself with the changing technologies. The company offers Single Girder Read More ...

Trio of Potain tower cranes supports Trilogy Limassol Seafront project

Two Potain MDT 269 J12s and one MDT 389 L16 tower crane are helping to construct the Trilogy Limassol Seafront in Limassol, Cyprus. The project comprises three 170 m high luxury apartment towers, along with work and relaxation Read More ...

JEHEL Launches Brand JEKON for Hi-Tech Knuckle Boom Telescopic Cranes – Truck Mounted, Railway & Ship

Started in 1995, Jaypee Engineering & Hydraulic Equipment (JEHEL) is an ISO 9001-2008 company and a one stop solution provider for customised and specialized Hydraulic Material Handling Equipment in India. The company is engaged Read More ...

SENNEBOGEN 895 E world's largest material handler

SENNEBOGEN presented the largest material handling machine ever produced. The new 895 E boasts an impressive operating weight of nearly 400 t and ranges of up to 40 m. With a total system output of over 750 kW, it gives Read More ...

Raimondi Showcases 3 Cranes - Luffing & Tower

Raimondi unveiled the new LR273 luffing crane, LRH174 hydraulic luffing, and an exclusive preview of the company's largest tower crane to date - the MRT573. Raimondi Cranes SpA, heritage manufacturer of precision heavy lifting Read More ...

PALFINGER focuses on digitalization and service

PALFINGER showcased the latest developments and innovations in the field of digitalization and service with the aim of demonstrating how much digital technology of the future is already packed into PALFINGER's high-tech Read More ...

Terex unveils new Crane and Lift (AWP) models

Terex Cranes' new 10-ton (11-U.S.-ton) class Terex® CTT 202-10 flat top tower crane delivers increased jobsite versatility, and offers three chassis options, budget to performance, with 3.8-m (12.5-ft), 4.5-m (14.8-ft) and 6-m Read More ...

SINOBOOM exhibits electric access solutions

SINOBOOM showcased six brand-new upgraded electric series products: the GTJZ0608S, a 6-meter electric scissor lift, the GTJZ1212, a 12-meter lithium battery scissor lift, the GTJZ0407SE and GTJZ1212E, a 4-meter and 12-meter Read More ...

Liebherr unveils several new products

Liebherr's new 8-axle mobile crane - LTM 1650-8.1, is designed to deliver maximum performance. It is the successor to the best-selling large crane of all time – with almost 600 units of the LTM 1500-8.1 have been delivered to date. Read More ...

Manitowoc: Significant developments

Manitowoc's new innovations at bauma included the biggest Potain topless crane, 3 new Grove all-terrain cranes, the mobile Potain Hup self-erecting crane, and 2 Grove rough-terrain cranes, The new Potain MDT 809, the largest Read More ...
NBM&CW

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture
L&ST

Lifting & Specialized Transport

Lifting & Specialized Transport
II&TW

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week