Vertical Material Handling Equipment Flying High

The Vertical Material Handling segment has been a very hot subject for the past few years and the market has registered an outstanding improvement during 2006 – 08 in the demand of Tower Cranes, Passenger & Material Hoist, Suspended Rope Platform, and Climbing Platform.

About 80% of market share in this segment is being addressed by the Chinese Products. Various companies in India are representing multiple brands from China and marketing their products catering to the Indian market requirements. For example, China's construction machinery manufacturer, Huata is being represented by Escorts Construction Equipment Ltd and Zoomlion by Action Construction Equipment (ACE). Similarly, Syncon Enterprise, a 100% Chinese subsidiary is currently representing its 4 national brands and Spartan on the other side represents Chinese companies, JYW and GJJ while Hyderabad - based CMAC is representing CNBM International.

Esquire and CMAC have worked together for a while to study the market requirements and also helping the infrastructure fraternity and now they have decided to get together keeping focus on their core strength.

Esquire is a well - known company manufacturing Concrete Equipment and Material Handling Equipment for the past 25 years and representing both good brand image and brand recall. Whereas CMAC has strengthened its marketing division and the after sales technical support divisions. In addition, it also provides consultancy in terms of mechanization for various infrastructure sites.

The new joint venture enables the group to penetrate at the entry level segments and provides basic manufacturing services to the top and value added segments making available total solutions addressing the client’s requirements. Brand (Esquire – CMAC) will try to gain a fortified position in the vertical and horizontal material handling at the construction sites and at other infrastructure segments. The philosophy adopted is to bring the technology at par with Germany and keeping the pricing strategy at par with Chinese alongside retaining the Indian adoption usage of the equipment.

The benefit of this brand should give delight to the end - user both from his working expectation and lighter on his budget. The group will concentrate on Tower Crane, Passenger and Material Hoist, Mast Climbing Platform & Suspended Rope Platforms, and Concrete Placers.

NBMCW April 2009

Click Here
To Know More / Contact The Manufacturer
Please provide your details we will contact you as soon as possible
Please let us know your name.
Invalid Input
Please let us know your Designation.
Invalid Input
Please let us know your City.
Please let us know your State.
Please let us know your Country.
Please let us know your Contact Number.
Please let us know your email address.
Please brief your query.

Speed, Accuracy, Quality & Safety for Targetted Delivery

India is a very fast developing country. To achieve the set targets for infra development, we have to adopt speed, accuracy, quality and safety in all the machines used for construction of multi-storey structures, cement, steel and power plants Read More ...

Manitowoc launches strong and versatile Potain MCT 325

Manitowoc has launched the Potain MCT 325 to further expand its popular MCT range of topless cranes. As with other cranes in the range, the MCT 325 is designed to deliver easier transport and assembly, plus high efficiency and reliability Read More ...

ACE Makes Waves with Launch of NX360° slew-cum-Pick ‘N’ Carry Crane

ACE, which believes in introducing new models in its pursuit of innovation and customer benefit, has once again expanded its product portfolio with the addition of next-generation intelligent cranes. The new NX-series of multiactivity cranes Read More ...

Yonkers Contracting Company boosts job site efficiency with Grove GRT880 on New York Route 17 road project

Yonkers Contracting Company (Yonkers) is using its recently acquired Manitowoc's Grove GRT880 on an infrastructure project along Route 17 in Harriman, New York. The project includes building a new bridge, a new interchange Read More ...

India’s Telehandler Market: Slow & Steady Rise

The Indian market for telehandlers is at a very nascent stage as awareness across sectors is still very limited. On the upside, demand has been increasing steadily, especially so from the infrastructure construction and mining segments Read More ...

Godrej Material Handling launches ‘Godrej RenTRUST’

Godrej Material Handling, a business of Godrej & Boyce Mfg. Co. Ltd., has launched Godrej RenTRUST, a new equipment rental brand that will provide 360-degree solutions to customers encompassing manpower, machine, fuel and maintenance. Read More ...

SUREKA: Transforming & Reengineering With Changing Technologies

SUREKA, a leading manufacturer of Material Handling Equipment for various industries and applications, is constantly transforming and re-engineering itself with the changing technologies. The company offers Single Girder Read More ...

Trio of Potain tower cranes supports Trilogy Limassol Seafront project

Two Potain MDT 269 J12s and one MDT 389 L16 tower crane are helping to construct the Trilogy Limassol Seafront in Limassol, Cyprus. The project comprises three 170 m high luxury apartment towers, along with work and relaxation Read More ...

JEHEL Launches Brand JEKON for Hi-Tech Knuckle Boom Telescopic Cranes – Truck Mounted, Railway & Ship

Started in 1995, Jaypee Engineering & Hydraulic Equipment (JEHEL) is an ISO 9001-2008 company and a one stop solution provider for customised and specialized Hydraulic Material Handling Equipment in India. The company is engaged Read More ...

SENNEBOGEN 895 E world's largest material handler

SENNEBOGEN presented the largest material handling machine ever produced. The new 895 E boasts an impressive operating weight of nearly 400 t and ranges of up to 40 m. With a total system output of over 750 kW, it gives Read More ...

Raimondi Showcases 3 Cranes - Luffing & Tower

Raimondi unveiled the new LR273 luffing crane, LRH174 hydraulic luffing, and an exclusive preview of the company's largest tower crane to date - the MRT573. Raimondi Cranes SpA, heritage manufacturer of precision heavy lifting Read More ...

PALFINGER focuses on digitalization and service

PALFINGER showcased the latest developments and innovations in the field of digitalization and service with the aim of demonstrating how much digital technology of the future is already packed into PALFINGER's high-tech Read More ...

Terex unveils new Crane and Lift (AWP) models

Terex Cranes' new 10-ton (11-U.S.-ton) class Terex® CTT 202-10 flat top tower crane delivers increased jobsite versatility, and offers three chassis options, budget to performance, with 3.8-m (12.5-ft), 4.5-m (14.8-ft) and 6-m Read More ...

SINOBOOM exhibits electric access solutions

SINOBOOM showcased six brand-new upgraded electric series products: the GTJZ0608S, a 6-meter electric scissor lift, the GTJZ1212, a 12-meter lithium battery scissor lift, the GTJZ0407SE and GTJZ1212E, a 4-meter and 12-meter Read More ...

Liebherr unveils several new products

Liebherr's new 8-axle mobile crane - LTM 1650-8.1, is designed to deliver maximum performance. It is the successor to the best-selling large crane of all time – with almost 600 units of the LTM 1500-8.1 have been delivered to date. Read More ...

Manitowoc: Significant developments

Manitowoc's new innovations at bauma included the biggest Potain topless crane, 3 new Grove all-terrain cranes, the mobile Potain Hup self-erecting crane, and 2 Grove rough-terrain cranes, The new Potain MDT 809, the largest Read More ...
NBM&CW

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture
L&ST

Lifting & Specialized Transport

Lifting & Specialized Transport
II&TW

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week