Gulf Oil Lubricants India Marks a Strong Presence at Excon

Gulf Oil has been a very active participant at Excon since 2008. It has also been a member of the steering committee, involved in policy making, a member of the task force, and an exhibitor. As an active member of ICEMA, it shares the 2030 Vision and believes that India is on the path of becoming the world’s largest market for construction equipment.

“As an integral part of Excon - the largest show in South Asia, we have found opportunities to showcase the strengths of Gulf Oil as a company and its contributions to the CE industry,” says Deepak K. Tiwari, SR GM – Infrastructure, Mining & Fleet Business at Gulf Oil India. “Last year was bad for the industry which did not do well because of Covid-19 pandemic, but the industry is opening up and we anticipate that FY 22, 23 and 24 will see the CE industry grow as many infra development opportunities will arise.”

“Gulf Oil is known for many firsts: for example, we pioneered the concept of pushing the drain interval from 20,000 to 35,000 to 80,000 km, with the help of our associate OEM - Ashok Leyland. For industrial applications, we have developed many eco-friendly products, since hydraulic applications have an adverse impact on the environment; in fact, we always strive to be energy efficient and environment-conscious.”

He informs that in a span of 13 years, Gulf Oil India’s Infrastructure, Mining & Fleet Business has developed the largest B2B team with close to 35 people catering to around 1,500 customers, and reaching 7,000+ sites across India. “Our aim is to ensure that machines operate to their optimum levels and to bring ease of operations in a very task-based industry, where simply supplying a product doesn’t fulfill the purpose. Our contribution to the industry is to first create a model beyond the 4 Ps of Product, Price, Place, and Promotion – a model which is a single point interface between a customer and the company. And as a model beyond supply chain, we help people plan their inventories, and also participate in other CSR activities.”

Today, Gulf Oil India is present across the entire infrastructure domain, from road, metro, and aviation to irrigation, etc. The company also offers customized models to meet the local needs of different industries and customers from both organised and unorganized sectors. “We are focused on upscaling our brand to create more value for the CE industry and are integrating digitalization in our processes. With human-centricity as our core value, we bring efficiencies in our services that go beyond technology. All our products are of global standard. We are associating with around 10 OEMs to meet their need for technology advancements, logistics etc, and along with them, we are developing products based on their application requirements,” says Tiwari.

Gulf Oil India’s manufacturing facility in Silvassa has a capacity to produce 90,000 KL while the facility in Chennai has a capacity of 50,000 KL. Both the facilities have an R&D center; the Chennai one is considered the best in the whole of South-East Asia. The company has ISO 9001 certified blending plants across the globe and is heavily invested in R&D. It is also exporting to south-eastern countries like Bangladesh, Nepal, and a few African countries and the Middle East.