Tata Capital Adopting Customer - Centric ApproachTata Capital undertakes the financing of construction equipment and refinancing of used equipment. The company finances construction equipment of all key original equipment manufacturers and enjoys a market share of 10% in this segment. Apart from financing and refinancing of construction equipment, Tata Capital also does project financing in various segments including roads, railways, warehousing, irrigation, and power. The company aspires to grow further by leveraging the knowledge and experience of our employee base in the construction equipment business segment.
According to Mr. Ranjit Manjrekar, COO – Infrastructure Finance, the secret to succeed in the CE Finance Industry depends on how well a financier is able to forge ties with customers. "Today, with the cost of borrowing being on the higher side, most financiers are offering tailor made solutions. Being a leading financier, Tata Capital has also come up with innovative schemes wherein we structure and customize the finance according to the customer's paying capabilities. We have launched various such schemes during this Excon."
He continued, "Right now, the CE Industry is going through a challenging phase, which has also affected manufacturers. A lot of projects have been cleared but still a lot of them are still awaited. We expect that things will get back to normalcy in 2014. However, what's certain is that infrastructural activities will continue unabated thereby igniting the demand for CE."