Vertical Material Handling Equipment Flying High

The Vertical Material Handling segment has been a very hot subject for the past few years and the market has registered an outstanding improvement during 2006 – 08 in the demand of Tower Cranes, Passenger & Material Hoist, Suspended Rope Platform, and Climbing Platform.

About 80% of market share in this segment is being addressed by the Chinese Products. Various companies in India are representing multiple brands from China and marketing their products catering to the Indian market requirements. For example, China's construction machinery manufacturer, Huata is being represented by Escorts Construction Equipment Ltd and Zoomlion by Action Construction Equipment (ACE). Similarly, Syncon Enterprise, a 100% Chinese subsidiary is currently representing its 4 national brands and Spartan on the other side represents Chinese companies, JYW and GJJ while Hyderabad - based CMAC is representing CNBM International.

Esquire and CMAC have worked together for a while to study the market requirements and also helping the infrastructure fraternity and now they have decided to get together keeping focus on their core strength.

Esquire is a well - known company manufacturing Concrete Equipment and Material Handling Equipment for the past 25 years and representing both good brand image and brand recall. Whereas CMAC has strengthened its marketing division and the after sales technical support divisions. In addition, it also provides consultancy in terms of mechanization for various infrastructure sites.

The new joint venture enables the group to penetrate at the entry level segments and provides basic manufacturing services to the top and value added segments making available total solutions addressing the client’s requirements. Brand (Esquire – CMAC) will try to gain a fortified position in the vertical and horizontal material handling at the construction sites and at other infrastructure segments. The philosophy adopted is to bring the technology at par with Germany and keeping the pricing strategy at par with Chinese alongside retaining the Indian adoption usage of the equipment.

The benefit of this brand should give delight to the end - user both from his working expectation and lighter on his budget. The group will concentrate on Tower Crane, Passenger and Material Hoist, Mast Climbing Platform & Suspended Rope Platforms, and Concrete Placers.
NBM&CW April 2009
DINGLI Soars in India's Infrastructure Boom with Advanced MEWPs

DINGLI Soars in India's Infrastructure Boom with Advanced MEWPs

DINGLI is playing a leading role in the fast-growing Indian infrastructure construction market by providing advanced Mobile Elevating Work Platforms (MEWPs). Rajinder Raina, President, SAARC Countries (DINGLI India), discusses the company's

Read more ...

NBEE: Meeting Challenges with Tech-Enabled Machines

NBEE: Meeting Challenges with Tech-Enabled Machines

Nilesh Bhorkar, Chairman & Managing Director, NB Equipments & Engineering, shares the challenges in the market and the company’s strategies to strengthen its position in the face of competition.

Read more ...

Rough Terrain Crane Sector Seeing High Traction: Tadano, Liebherr & ACE

Rough Terrain Crane Sector Seeing High Traction: Tadano, Liebherr & ACE

Amidst the dynamic landscape of India's construction industry, the rough terrain cranes sector is experiencing a notable surge in activity, driven by evolving demand patterns. Manufacturers like Tadano, Liebherr and ACE are swiftly adapting

Read more ...

Growing Mechanization in India's Real Estate Construction Sector: CMAC

Growing Mechanization in India's Real Estate Construction Sector: CMAC

From modest beginnings marked by reliance on traditional construction methods to the present era of sophisticated technology-driven solutions, the real estate sector is seeing a significant shift in the way vertical construction

Read more ...

Alpha Services leading innovation in Mobile and Fixed Tower Cranes

Alpha Services leading innovation in Mobile and Fixed Tower Cranes

Alpha Services, a company that introduced Mobile Tower Cranes to the Indian market in 1988, is today a leading play‎er in the segment and is also growing steadily in the Fixed Tower crane segment. The cranes are designed for material handling jobs

Read more ...

Preventing Tower Crane Accidents

Preventing Tower Crane Accidents

Crane accidents are a prevalent concern worldwide. The accidents stem from factors like operator errors, unpredictable wind gusts, overloading, and structural deficiencies, necessitating proactive measures to mitigate potential risks and

Read more ...

Tower Crane Market: ACE, Liebherr India & Alpha Cranes

Tower Crane Market: ACE, Liebherr India & Alpha Cranes

The Indian construction industry is seeking efficient and high capacity lifting solutions for the construction of high-rise buildings and mega infrastructure projects. This demand is being met by tower cranes, as they can lift heavy loads

Read more ...

Manitou: Backhoe loaders, scissor lifts, telehandlers

Manitou: Backhoe loaders, scissor lifts, telehandlers

Manitou South Asia, a Manitou Group subsidiary, showcased its backhoe loader, telehandler, and skid steer loader, which exemplified the brand’s adherence to BS (CEV) V standards that meet the latest regulatory requirements.

Read more ...

ACE: New Tower & Pick-n-Carry Cranes, upgraded Backhoe Loader

ACE: New Tower & Pick-n-Carry Cranes, upgraded Backhoe Loader

Indian Construction Equipment manufacturing conglomerate, Action Construction Equipment (ACE) displayed its new range of tower cranes, new pick-n-carry cranes, and an upgraded version of its backhoe loaders at Excon. The new 6 to 8-ton

Read more ...

Liebherr: Tower & mobile Cranes, loaders & dozers for Indian market

Liebherr: Tower & mobile Cranes, loaders & dozers for Indian market

On display at Excon were NC-LH 12-55 tower crane, the LRT 1100-2.1 rough terrain crane, the L 550 and L 566 wheel loaders, and the PR 736 crawler dozer - all of which offer customised solutions for the Indian construction industry.

Read more ...

Abhay Rana's Versatile MAGNI Rotating Telehandlers

Abhay Rana's Versatile MAGNI Rotating Telehandlers

Abhay Rana Infra Services Private Limited, which entered into an Exclusive Distribution tie-up with Magni Telehandlers for India in 2023, exhibited the Rotating Telehandlers for the first time at Excon. The Rotating Telehandlers are very

Read more ...

Everest Engineering offers world's largest Passenger Hoist

Everest Engineering offers world's largest Passenger Hoist

Everest Engineering Equipment introduced the world's largest passenger hoist, with a remarkable 3.2-ton capacity and twin cages of a total 6.4 tons. What makes it stand out is its operation on a single mast, offering a unique and

Read more ...

Sarens: Transported & Installs 16 Wind Turbines at Jagaluru Wind Farm

Sarens: Transported & Installs 16 Wind Turbines at Jagaluru Wind Farm

Sarens, a world leader in heavy lifting, engineered transport and crane rental solutions, has been entrusted with the lifting of sixteen EN3.3MW 140mHH wind turbines at the Jagaluru hybrid plant in Karnataka. This TCI (Transport, Crane and Installation) project

Read more ...

Sarens Deploys Boom Crane & Lifting Tackles for Tata Steel Project

Sarens Deploys Boom Crane & Lifting Tackles for Tata Steel Project

Working on the biggest and boldest projects in the world is Saren–the reason why we were proud to help Tata Steel Limited construct the largest blast furnace in India. As part of this operation, Sarens deployed our 1.600MT-capacity crawler lattice boom crane

Read more ...

Mammoet Deploys Three World's Largest Heavy Lift Ring Cranes In India

Mammoet Deploys Three World's Largest Heavy Lift Ring Cranes In India

Mammoet, the global leader in heavy lifting and transport solutions, is proud to announce the deployment of three of the world's largest heavy lift ring cranes (with a combined 8,600-t of lifting power) in the country's energy industry. This is the first time

Read more ...

Crawler Cranes Increased Usage Across Industries: Liebherr and ACE

Crawler Cranes Increased Usage Across Industries: Liebherr and ACE

Crawler crane manufacturers like Liebherr Cranes India and Action Construction Equipment are bullish on demand prospects in view of the large-scale infra development projects being planned across industries such as petrochemical, power stations, metallurgical

Read more ...

Jungheinrich: Forklifts, Trucks & Logistics Solutions

Jungheinrich: Forklifts, Trucks & Logistics Solutions

Jungheinrich Lift Truck India, a 100% subsidiary of Jungheinrich AG, offers a comprehensive product portfolio of Material Handling Equipment that includes Pallet Trucks, Forklift Trucks, Reach Trucks, and Tow Tractors, besides Logistics Systems & Services

Read more ...

Multiple Benefits of Mobile Cranes Behind Demand

Multiple Benefits of Mobile Cranes Behind Demand

Prominent crane manufacturing companies Liebherr, Schwing Stetter India, and ACE share their views on the current market for mobile cranes and their latest offerings, with P.P. Basistha. Demand for mobile cranes namely all-terrain, truck cranes, and pick-and

Read more ...

MKK Logistics Takes Enerpac Hydraulic Gantry Crane to Higher Level

MKK Logistics Takes Enerpac Hydraulic Gantry Crane to Higher Level

Operating at a height of 14m, Bangladesh-based MKK Logistics, an enterprise of Shams Group of Companies, has used an Enerpac SBL900 hydraulic gantry crane to successfully install a 130t HPIP turbine at a 718MW Combined Cycle Power Plant at Meghnaghat

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.