ElectroMech-YALE - Taking Forward its 'Cranes & Beyond' Strategy
Tushar Mehendale, Managing Director, ElectroMech
Current and Forecasted Demand
The Forklift market in India is growing at a pretty fast pace. The overall demand of MHE is expected to increase by atleast 25-30% compared to the previous year, and even surpass the overall market figure for FY 19.
In the current fiscal, developments in the e-commerce, retail, 3P logistics and warehousing industries are fuelling demand for lift trucks and warehousing solutions. Technological advancements such as Internet of Things (IOT) are paving the way for the growth of the market for forklifts over the forecast period.
Opportunities & Challenges
It has been business as usual since the last few months, and people are getting into negotiations and buying equipment. Sectors such as retail, e-commerce, warehousing, consumer goods, etc. are growing rapidly and hence the demand for forklifts and warehousing equipment is on the rise.
Shifting from Diesel to Electric
There is a slight, yet definite shift towards electric forklifts over diesel, especially in the lower lifting capacity ranges. There is rising awareness in the industry on reducing the overall carbon footprint. Customers are interested in newer technologies such as Lithium-ion batteries and Hydrogen fuel cells. ElectroMech-Yale is well placed in the market to support such requirements of the end-users.
Dealing with Competition
Hyster-Yale Group is a globally renowned brand from the US and ElectroMech’s presence in the Indian industry for over 40 years makes a unique blend of ElectroMech-Yale for our customers in India.
We believe in providing equipment that are easy to operate, low in maintenance and operational costs – attributes that will deliver the lowest cost of ownership to our customers.
Our dedicated services organization Cranedge provides after-sales services to our customers. This differentiates us in the industry as we have a record of maintaining 98% uptime, and are resolving warranty-related issues for our equipment in less than 48 hours.
Safety Factor
A responsible manufacturer always needs to ensure that the equipment that is put into the marketplace has all the necessary safety features that the customer has asked for, in addition to the basic safety features that are inherent in the design and manufacturing of the equipment.
Growing the Brand
We believe in having an industry-wise, segmented approach, thereby providing solutions to various material handling challenges faced by our customers. We are well-received in the market as a premium brand for material handling equipment and we look forward to enhancing our participation and penetration in the market by providing high-quality products and top notch after-sales services.
Lifting & Specialized Transport April-June 2021
