The project is led by “Greentown,” one of China’s most important property developers, and is the beginning of a great plan to modernize and improve the image of the city, as well as increase its commercial influence. This big complex, built in a site area of over 130.000 m2, will combine residential areas with offices, shopping and leisure center and a Gran Hyatt Hotel. Also, “Lucheng Plaza” will hold a 350-meter-high and 75-storey tower, which will be opened in 2012 as the highest building of the Zhejiang province.
“Lucheng Plaza” will have more than 450.000 m2 of built space, and has been designed by north American firm SOM (Skidmore, Owings and Merrill), one of the world’s largest and most prestigious Architecture and Engineering studios. Some of the planet’s landmark buildings have been designed by SOM, like the world’s tallest skyscraper, the Burj Dubai.