Waken Multitech Making the Right Marketing Moves

Akshay Patel, Director, informs that by updating the features in their asphalt and wet mix pavers, reducing their operating cost, and making them as per project application, the company is positioning itself more strongly in the market.

What is driving business growth at Waken Multitech

A well-worked out marketing strategy and competitive operating costs are driving our business growth. We started manufacturing mechanical paver finisher, semi-sensor paver finisher, and sensor paver finisher in 2016 at our production facility located on the Kamalpur-Padhariya Link Road on Mehsana Vijapur Highway in district Mehsana, Gujarat. The factory is equipped with complete cutting, fabrication, assembly, and testing units.

We believe that the right marketing strategy that addresses the application requirements of users in their projects by offering them superior quality products, and building a long-term relationship with customers, has enabled us to drive business growth and expansion. We have acquired another 11 acres of land near our existing facility and will start production of various road construction equipment by 2023.

We have also gained new customers and are getting repeat orders from our existing customers. We attribute this to the proven performance of our machines that give lower cost of operations and higher uptime.

What improvisations are being made in Waken machines to meet demand

We are targeting smaller and medium level contractors who were earlier buying machines like the 11-m paver from foreign manufacturers. These machines were often found to be unsuitable for the required application and site needs. We offered them pavers in the range of 2.5m and extendable up to 4.5 and 5.5 meters. These pavers are of high quality with components from manufacturers of global repute like Danfoss, and we offer them at very cost-competitive prices.


Our pavers have many updated features for uniform distribution of asphalt and wet mix paving materials on surfaces, even when on the move. Broad hoppers help accommodate higher volumes of paving materials that are tipped from bigger bodied tipper trucks. The hoppers are made thicker and stronger so that they can withstand the force of the tipper bodies during operations.

We have also made some improvisations in the machines so that they can better meet the requirements at project sites. We have sold close to 500 pavers despite tough competition and market volatility.

How does volatility in the market impact demand of your products

We are optimistic of demand but volatility in the market often forces us to go slow on production. Unprecedented spiralling cost of raw materials like steel, extended delivery of critical components like pumps leading to delays, and late pick-up of products by customers post-production, are cause for concern. However, we tide over such situations and look for more vendors who can meet our requirement for timely supplies of components.