Shriram Automall – An Outright Entity in Automobile Industry

Indian commercial vehicle industry has seen a radical growth during the last decade. With the market becoming increasingly competitive and the cost of resources rising up the meter, productivity at optimum cost seems to be a challenge to be faced. Catering to all these causes India has earned the fame of being the production hub at par with performance and productivity. Several challenging functions have been observed as a consequence of this. Shriram Automall India Limited (SAMIL), a wholly owned subsidiary of Shriram Transport Finance Company (STFC), operates to serve the gaping need for facilities where vehicle owners can have the required repairs done and can even get their vehicle disposed off.

Shriram Automall
Commercial vehicles and construction equipment continue to be one of the most important instruments for defining convenience in the society. The push in the demand has subsequently left an impression in the market, so much so that people have been investing on used and pre-owned assets as well. Yet another reason behind the surge in the market is also because of innovative hybrids of models and structures are on the count. Addressing the trend, SAMIL offers an exciting opportunity to enthusiasts bearing finer tastes in terms of performance and other technological specifications of commercial vehicles.

Market for used vehicles and equipment exists in the shape of a much flourished business framework. All the aspirants, who are inspired to be in possession of one, can own one right away by buying a pre owned commercial vehicle. However, the owner's dissatisfaction related to the vehicle's performance and running condition, can trouble the next owner too. All the apprehensions and queries are quite naturally associated to buying a used asset. Hence, the person attempting to purchase, must be able to comprehend the main reason behind disposing off the vehicle.

SAMIL offers the most transparent platforms to appease the customer's comfort. Innovative, practical business platforms like Physical bidding, Online bidding, Private Treaty and Shriram One stop, implemented with high operational integrities have been the core driving strategies in a competitive market scenario. Exclusive concepts of business through practical approach have been the strategies to grow on a competitive framework. SAMIL's bidding platforms support our long-term growth and perform challenging functions to sustain efficient and a scalable growth.

SAMIL Bidding Platform

Road Construction Equipment
Physical Bidding platform offers the most viable option to a buyer to physically inspect the desired vehicle. The platform helps a buyer to see the vehicle, comprehend its running condition and accordingly judge the feasibility of buying the same. Taking the advantage of the opportunity of participating in a physical bidding platform, the traders may delve into better price realization. Online Bidding helps is reaching out to the remotest locations and address customers present in various nooks and corners of the country. Interested users are trained online and over telephone prior to participation in the bidding platforms. Non-net savvy users can also participate in the event by using the proxy bidding option. SAMIL also facilitates Private Treaties or negotiated deals between individual and bulk vehicles and equipment owners and buyers with utmost professionalism and transparency. The transaction is performed through online or offline mode. SAMIL also offers a unique intranet based classified kiosk - Shriram One Stop, yet another augmented platform that provides real-time information about more than 20,000 pre-owned inventories available for sale and simultaneously facilitates registration of individual buyer's requirements. This is a smart initiative to preach a transparent business environment in terms of purchasing and disposing of vehicles.

Spread of Shriram Automall

While the plans are afoot to open 60 Automalls Pan India by the end of financial year 2013-2014, the nation has already seen establishment in 26 convenient and strategic locations, along the nodal highways. The spread of Shriram Automall will certainly aid Indian automotive market which is quite likely to surge into a robust growth in future.

Adding to the appeal for SAMIL's services are low transaction cost, better price realization, commitment of action and expert handlings at the interests of the customers. The Automall owes its success to every distinct platforms and services, it provides. Valuation, Documentation, Parking, Refurbishing, Re-finance, Insurance and Vehicle maintenance etc. all are the services that are facilitated through a separate dedicated unit.

Shriram Automall - Bridging the Gap

Beside, the synergized bidding platforms, the company also manifests certain consolidated services, in the quest of delivering end-to-end solution provider to owners and buyers of used commercial vehicles and equipment as well. The first of its kind, SAMIL, offers a variety of services under a single roof. Addressing the floating desires of the buyers, it caters to exquisite detailing of services and an amplified efficiency in growing relationships with the cherished customers.

Newlook Services

SAMIL has made its presence felt with much significance by offering New Look - a floor where refurbished pre-owned commercial vehicles are put on display for buying with in-built financing options. Though the great technological revamps are not yet undertaken, minor repairs are reasonably handled to get the vehicles back to the score. Currently, the repair service primarily focuses upon the day-to-day requirements and implications but certainly aims at offering more in future, depending on the demands. There has been much irrelevant valuation system and manipulations existing in the matrices used to fix rates for pre- owned vehicles. SAMIL, in an ardent effort to fix this state of affair, comes up with some of the most efficient and reliable experts to standardize the valuation proceedings. Safe and secured parking facility is provided to the clients for parking their valuable assets on a daily/weekly/monthly rental basis.

Allied Services

Users can avail the facility of easy finance to expedite the deal through Shriram Transport Finance Company (STFC)-one of the largest asset financing NBFCs with its niche presence established across India. SAMIL also offers exclusive insurance plans to make certain the bidders are sheltered against the financial implications of asset damage or loss. A dedicated team works to arrange documents for various types of vehicles, belonging to the respective consigners. The documentation service hastens all the formalities pertaining to citations and records.

Following the SAMIL Way

Other than addressing the segment of commercial vehicles, Shriram Automall has been ever active in terms of promoting its services and benefits in transaction of construction equipment, passenger vehicles, farm equipment and two wheelers as well. Regular consorted promotional initiatives keep the customers and clients updated about SAMIL's offers and services.

Its prudence over simplified mode of services is an effort to cater to easy understanding of customers. This directly results to wider acceptance besides expanding our reach out to all the rungs of the social ladder.

Emphasizing over building a coherent relationship with the customers has found a place among the priorities at Shriram Automall. In an effort to bring difference in the lives of customers, the company has taken yet another step by extending - Education Scholarship Program, a welfare service. With this initiative SAMIL is successfully spreading the light of education to the ignorant children of the truck drivers, commercial vehicle owners and those who are below the privileged ranks. This is a direct effort to preach the essence of literacy and importance of education as a mandate to flourish in life. With an aim to execute distribution of scholarship cheques at regular intervals at Automalls and branches across 100 locations, the initiation of the same rolled out a massive response. This monetary support is looked upon as a dream-come-true for the parents, who are otherwise incapable of contributing towards their kids' future education, despite the will.

With every new initiative and services, Shriram Automall earnestly performs to offer complete business cognizance to create trust, reliability and value addition among the most valued customers.
NBM&CW November 2013
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