Liugong India Motor Graders: Productivity in Construction & Mining

Nischal Mehrotra, Senior Vice President, Liugong India
The sound business fundamentals offer good scope for sales of motor graders across varied segments. We will be strengthening our motor graders by increasing their horsepower for enhanced application in construction and mining sectors and to meet demand in the rental segment of users. This will give us a competitive edge in the market.

Our marketing strategy is to have a strong presence in the motor grader market for which we will reinforce our brand value to garner repeat sales. We will do this not through outright sales of our machines but by demonstrating to potential customers their productivity in terms of cubic meters vis a vis competing brands. In fact, in most of the projects where our machines have been deployed, they have delivered high levels of productivity.
We have done some value engineering in our graders, such as improving the blade design, making the structure more robust, and strengthening the components etc. We have also enhanced our customer support by extending the warranty periods from the earlier 3000 hours to 5000 hours and also extending the credit limit for our customers.