He informs that the company’s R&D team is working on new designs and technologies to bring higher efficiency in their products. The plants enjoy a strong brand recall owing to their reliability, rated productivity, and high quality. To provide premium products while retaining their price competitiveness, the company aims to lower the cost per unit of production by further optimizing the manufacturing processes.
“We have a remote monitoring system through which owners can remotely see how the plant is working, and what the production rate is. They can also access a real-time report of the plant operations. We also have alerts for maintenance plus the HMI and PLC that we are using, immediately pop-up alerts if some parts need to be rectified,” informs Patel.
‘We provide after-sales support to customers through our team of service engineers and to enhance their experience we have been widening our network of channel partners pan India. Our plan is to have a dedicated service team, a service depot, and a spares depot, in every state so that any problem can be solved in the least possible time, and spares can reach project sites within 24 to 36 hours.
The company is keen to strengthen its market reach and drive sales by highlighting the quality and performance of its products. “Our aim is to create products that will generate good reviews in the market. Our channel partners and sales executives are constantly in touch with customers to know their requirements or to get feedback on our products so that we can develop products that meet their expectations,” says Patel. Ashitech is exporting its Asphalt Plants and Bitumen Pressure Distributors, and is also expanding its network of channel partners in 15 countries.
Sharing his views on the India’s infra development sector, Patel says, “A major problem right now is that companies are promoting cheaper products, which is not good for the industry. Because once the performance results come out, these companies or their products will stay afloat for one or two years only. When a project is completed and cost calculations done, the cheaper products will prove to be more expensive for the customer as they will see more breakdowns, maintenance, and machine downtimes. And when project timelines are not met, the profitability of the project owner will go down drastically.”
Patel is confident that the future of India’s construction equipment industry is going to be very bright for the next two decades due to the planned pipeline of infra projects by the government.