Kobelco's excavator with attachments - a multifunctional machine

“Kobelco views Excon as the paramount construction and infrastructure show, recognizing the significance of exploring new technological innovations in the industry. Excon serves as a platform to showcase to the world the opportunities available with Kobelco. This year we aim to be perceived not merely as an equipment manufacturer and seller, but also as a solution provider for the industry's application challenges. This approach requires considerable effort from Kobelco to present our capabilities,” informed Moses Eddy, Director & Executive Vice President, Kobelco India.

The primary drivers in today's landscape revolve around environmental factors, with a keen emphasis on sustainability. Environmental, social and governance (ESG) considerations hold substantial importance for Kobelco. The company remains committed to maintaining a strong focus on ESG principles, underscoring its dedication to responsible business practices.

the world the opportunities available with Kobelco

Simultaneously, Kobelco directs its attention towards understanding and adapting to emerging applications in the industry. These dual pillars—ESG commitment and a focus on applications—are considered integral to Kobelco's strategy. Kobelco believes that prioritizing these aspects will naturally lead to profitability, encompassing both top-line and bottom-line growth. This strategic approach aligns with Kobelco's vision for sustainable and prosperous business operations.

“If you see, Kobelco’s theme at Excon this year "Think Beyond Excavation," indicates our emphasis on moving beyond the traditional perception of excavators as solely for digging and considering the versatility of the base machine for various applications. While presenting an excavator is relatively simple, we invest extra time to assemble and showcase these multifunctional machines,” said Moses.

“Therefore, going beyond digging, our excavator with different attachments can do multifunction like pile driver for pushing the pile sheet into the ground. This multifunctionality allows one machine to handle various jobs. In addition to sheet pile driving, we also displayed our excavator featuring a clam shell bucket capable of unloading wagons carrying coal or minerals. Expanding on this multi-attachment capability, we've the tele-dipper, which reaches deep into pits to load materials with the aid of a video camera, ensuring 100% safety for operators and surrounding. The cabin slides forward, providing better visibility into dark pits and enhances operator comfort and safety.”

Kobelco has introduced attachments like magnets to handle steel scrap, and the array of breakers and demolition crushers showcased are examples of these new applications in demand. “Our goal is to provide comprehensive solutions from every angle. No doubt, the advanced technology comes at a cost. Indeed, there are attachments that cost twice as much as our basic machine, and the fact that people are willing to invest in them reflects the trust they place in our brand. We are not content with being just another excavator player; our ambition is to be a clear solution provider; and we are committed to thinking beyond mere excavation.”

“Furthermore, we also displayed our proposed 8-ton machine -SK80, that will extend our reach by another 9 to 10 percent. Currently, we are reaching around 85% in the premium class, and this addition will broaden our reach by an additional 5%. Our aim is to continually advance and provide versatile solutions across a wide spectrum of applications.”

the world the opportunities available with Kobelco
Added Moses, “At this stage, it is economically unviable for any Indian manufacturer to undertake local manu- facturing of these attachments, hence we have opted for global sourcing. Our Japan team, along with the design and technology teams, identify reputable manufacturers and after a thorough selection process, we sign agreements with them. Many inputs contribute to this process, enhancing the overall quality of our offerings. For the customer, it consolidates into a single-machine service provided and managed by Kobelco.”

“Safety is a driving force in our business. It necessitates a change in the way tasks were traditionally performed. Secondly, there's a growing concern on labour shortage. In the past, deploying a team of 10 individuals to perform tasks such as scooping was feasible; but this is no longer sustainable. We need to replace technologies that are gradually becoming obsolete. At Kobelco, we anticipate these changes and are positioned to adapt to them with our future-ready solutions.”

Moses informed that Kobelco has a dedicated training division under the Skill Council of India to train or upskill operators and issue certificates. “We receive support from our vendors who supply additional/special equipment and conduct initial training sessions for our technicians and our customer operators.”

According to him, doing business in more developed countries is relatively straightforward as they have already reached an advanced level of technological adoption. Similarly, conducting business in developed countries with established emission norms is easier, as it provides a level playing field due to the uniformity in machine technologies.

However, the challenge arises when doing business in India or other developing countries, where emission norms may not be clearly defined. Presently, in the market, there are excavators which are old generation alongside machines with the latest model of engines. This lack of uniformity creates an uneven platform for competition.

“As an industry player, we address our customers’ concern on the costliness of emission-related upgrades by adding value to our machines and upgrading them technologically. Unfortunately, in Indian construction equipment industry, still the economy models are dominant, but we have many corporates who have the trust placed in us and believe that a premium, high quality machine would be more viable financially in the long term. There are even some small and medium contractors, who prioritize technology, which encourages us to go for capacity building.”

Kobelco currently has 12,500 units of equipment and the number is steadily increasing. To enhance the value of its entire fleet, the company has started acquiring used machines, and is refurbishing them for markets in underdeveloped countries where Japanese technology is well-known but unaffordable. Numerous such machines have been exported to Bangladesh.

“We aim to augment our capacity by adding value. Training operators and technicians is important for extending our reach and building capacity. We are well-equipped to undertake production and build substantial capacity for the export markets.”

“Our strategy for growth is to introduce new models time and again, as they can contribute to our growth by 9 -10%. To ensure customer satisfaction, we keep introducing new technology and attachments. We anticipate achieving 7-8% growth in our top line.”

As regards localisation of Kobelco machines, Moses said, “We believe that components like the engine, hydraulics, and electronics, cannot be compromised as Kobelco machines are valued for their fuel savings and as the most economical in TCO in India. “Altering the engine would jeopardize our USP. We retain the heart, soul, and brain of the machine while implementing minimal changes to the skeleton. The shape of the machine is the only aspect contributed from India, resulting in a minimal reduction in cost. Despite our efforts, we cannot achieve more than 45% indigenization in our products due to the major components and technology from our globally manufactured products.”

As regards use of alternate fuels like electricity for construction equipment, Moses said, “The Japanese are of the opinion that electric vehicles (EVs) are not the ultimate solution since charging an electric vehicle requires continuous power consumption. A more sustainable technology would be hybrids that generate their own power without the need for constant plugging in. Though for the short-term (the next 10 years or so) electric solutions may be viable, but the long-term solution is likely to be hydrogen.”

“We are on the right track, emphasizing a transition phase rather than focusing solely on batteries or electric vehicles. We stress the importance of prioritizing long-term sustainability for the business rather than short-term goals.”
NBM&CW - January 2024
Mini Excavator: Lower Costs & Higher Versatility Drive Demand in India

Mini Excavator: Lower Costs & Higher Versatility Drive Demand in India

Newer and varied applications, lower initial purchase cost, lower operating and maintenance costs, and good rental demand, are making the Mini Excavator an attractive machine. NBM&CW looks at the evolving demand scenario for

Read more ...

Hyundai HX35Az Mini Excavator: Suitable for Constricted Work Sites

Hyundai HX35Az Mini Excavator: Suitable for Constricted Work Sites

Hyundai Construction Equipment India's HX35Az mini excavator delivers performance and efficiency for confined work sites.

Read more ...

CASE Mini Excavators: Powerful Engines & Advanced Safety Features

CASE Mini Excavators: Powerful Engines & Advanced Safety Features

CASE Construction Equipment offers a wide range of mini excavators (1.5-6 tons) with powerful engines, ergonomic design, and advanced safety features.

Read more ...

Kobelco Mini Excavators: Advanced Features & Reliable Performance

Kobelco Mini Excavators: Advanced Features & Reliable Performance

Kobelco India offers reliable mini excavators ranging from 0.8 to 6 tons, with advanced features like hydraulics, zero-tail swing, noise reduction & comfortable ergonomics.

Read more ...

Sany India Leads the Growing Mini Excavator Market with Diverse Lineup

Sany India Leads the Growing Mini Excavator Market with Diverse Lineup

Sany India offers a wide range of mini excavators to suit diverse needs, from compact 2-ton models for confined spaces to powerful 4.5-6 ton machines for demanding jobs. Sany excavators boast high performance, operator comfort, and advanced safety features.

Read more ...

Tata Hitachi Mini Excavators: Advanced Features & Fuel Efficiency

Tata Hitachi Mini Excavators: Advanced Features & Fuel Efficiency

Tata Hitachi offers a wide range of mini excavators (2-ton to 4-ton) with advanced features, various attachments, and excellent fuel efficiency, making them ideal for diverse construction and agricultural applications.

Read more ...

Fine Equipments Mini Excavators: Spacious Cabins & Powerful Hydraulics

Fine Equipments Mini Excavators: Spacious Cabins & Powerful Hydraulics

Fine Equipments offers a range of indigenously developed mini excavators (2-ton to 3.8-ton) designed for Indian conditions, with spacious cabins, powerful hydraulics, and easy maintenance for various construction projects.

Read more ...

Liugong India Electric Excavator & Wheel Loader: Operation & Cost Benefit

Liugong India Electric Excavator & Wheel Loader: Operation & Cost Benefit

Nischal Mehrotra, Sr. Vice President – Sales & Marketing, Liugong India, discusses with P.P. Basistha the operation and cost benefits of their electric excavator & wheel loader and their sales and marketing plans.

Read more ...

Bullwork Mobility: Autonomous Machines UGV Vamana And Tractor

Bullwork Mobility: Autonomous Machines UGV Vamana And Tractor

Bullwork Mobility has introduced an innovative line of autonomous machines like UGV Vamana Pro And Tractor (Beast), featuring advanced smart technology and AI systems. This development marks a substantial leap forward in the industry

Read more ...

JCB introduces Hydrogen Powered 3DX Backhoe Loader

JCB introduces Hydrogen Powered 3DX Backhoe Loader

JCB’s £100 million project to produce super-efficient hydrogen engines made its Asian debut when the company unveiled its hydrogen combustion technology (its first-ever trade show appearance anywhere in the

Read more ...

SANY India displays electric loader, excavator & hybrid truck crane

SANY India displays electric loader, excavator & hybrid truck crane

SANY India, a leading manufacturer of construction equipment, showcased 44 machines, including 15 new models, that consist of electric machines designed for diverse applications such as earthwork, excavation, heavy lifting

Read more ...

Volvo CE: India's first grid connected electric excavator, wheel loader

Volvo CE: India's first grid connected electric excavator, wheel loader

Volvo CE launched its EC500 electric excavator (India’s first grid-connected electric excavator) in the 50-ton class, thereby making a transition to zero-emission mining and construction machinery. It showcased its L120 Electric

Read more ...

Caterpillar next-generation excavators, motor graders, backhoe loaders

Caterpillar next-generation excavators, motor graders, backhoe loaders

The Caterpillar exhibit featured around 20 machines and accompanying work tools. On display were next-generation excavators, motor graders, backhoe loaders, generator sets, as well as rebuild machines. Caterpillar also celebrated

Read more ...

CASE: Skid Steer Loader & mini-Excavator, backhoe, soil compactor

CASE: Skid Steer Loader & mini-Excavator, backhoe, soil compactor

CASE Construction Equipment, a leading brand of CNH Industrial, announced their readiness for BS (CEV) V compliance by showcasing their marquee Backhoe Loader – 770 NX Plus and Soil Compactor 1107 NX-PD at Excon. It also marked their

Read more ...

Tata Hitachi's backhoe, excavators and wheel loaders

Tata Hitachi's backhoe, excavators and wheel loaders

Tata Hitachi, a frontrunner in the construction equipment industry, inaugurated its pavilion under the theme of ‘Aao Kartavya Nibhaye, Chalo Desh Banaye’; the theme reinforces Tata Hitachi’s commitment to fostering a sense of duty

Read more ...

Hyundai India: Focus on Smart+ Excavators

Hyundai India: Focus on Smart+ Excavators

Hyundai India displayed its 3 and 5-ton wheel loaders which have been indigenously manufactured at Hyundai’s Chakan Plant. Also on display was the company’s HX 360L and HX 380L series of excavator and new ‘Smart+’ excavators which

Read more ...

Liugong highlights Electric Wheel Loaders

Liugong highlights Electric Wheel Loaders

Liugong India displayed its 105 tons tipper trucks, 65 tons tracked excavators, 206 hp dozers and 2 ton electric wheel loaders. The company expects rising demand for its electric wheel loaders from construction and various

Read more ...

Komatsu and L&T's 20-ton Komatsu Hybrid Hydraulic Excavator

Komatsu and L&T's 20-ton Komatsu Hybrid Hydraulic Excavator

Komatsu India Private Limited (KIPL) and Larsen & Toubro Limited showcased their technological prowess and service capabilities, demonstrating their commitment to the industry. The Honourable Minister of Road Transport and Highways

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.