The demand for Backhoe Loader is here to stay, which is clearly visible in the 2nd half of FY23 sales numbers and in the 1st quarter of FY24 sales figures. This is despite many stumbling blocks in the past few years like GST, the Covid pandemic, the hike in steel prices, and implementation of CVF stage IV emission norm – all of which forced backhoe loader manufacturers to raise the price of their backhoes.
OEMs that have a deep understanding of market dynamics and the pain points of backhoe buyers have begun to introduce new and improved machines with CVF-IV electronic engines that deliver 8-12% higher fuel efficiency and a 15% reduction in maintenance costs, helping to offset the burden of price increases.
They started investing more and more in R&D to make their backhoes more economical, sturdier, faster, and versatile by upgrading them with innovative features, ensuring that customers could enjoy a quicker RoI. Moreover, the advanced backhoes deliver superior performance, precise control, safety, and comfort during operations, and the ability to work in a wide range of diverse applications.
Beside investing in R&D, OEMs are revising their short and long-term marketing strategies to drive sales and remain competitive. Interestingly, they are aggressively expanding their footprint across the globe. The fact that Indian manufactured backhoes are being exported to over 100 countries across the world (a number that is growing every passing month) speaks volumes about the machine’s sustained popularity within India and outside.
The backhoe continues to be an all-time favourite of builders, contractors, rental companies, RMC plant owners, quarry owners, and specialized service providers to MCD and PWD due to its versatility. P.P. Basistha reports on the backhoe loader industry with inputs from major manufacturers JCB, Tata Hitachi, CASE, ACE, Manitou, and ECE.
| Deepak Shetty - CEO & Managing Director, JCB India |
|
“We are continuously tapping opportunities to reduce costs for our customers; over the past three years, we have introduced more fuel-efficient and low-maintenance products which has led to a significant improvement in the Total Cost of Ownership ... Read More |
| BKR Prasad - Tata Hitachi |
|
“We are working on several marketing strategies: we are expanding our backhoe loader product line, diversifying our product portfolio by introducing new types of equipment and entering related markets, and are also increasing our presence in export ... Read More |
| Puneet Vidyarthi - CASE Construction Equipment |
|
“By investing in research and development, we aim to enhance the features, performance, and efficiency of our backhoe loaders so that the improved products align with the evolving industry requirements.” Puneet Vidyarthi, Head – Marketing ... Read More |
| Hafeez Khan - MD, Manitou South Asia |
|
“We are committed to offer our world class backhoe loader with the most reliable components, lowest cost of ownership, best fuel efficiency, and technical support, through our vast dealership network and own SSPs.” Hafeez Khan, Managing Director ... Read More |
| Manish Handa - Action Construction Equipments India |
|
“We constantly review market trends so that we can realign our business to meet customer demands, make improvisations in our machines to enhance their performance, and expand our dealer network to better service the end-users of our ... Read More |
| Suraj Prakash Verma - Escorts Kubota India |
|
“In the competitive market landscape, Escorts Kubota India introduces the Digmax Super – a symbol of innovation and efficiency. This advanced backhoe loader not only enhances power and fuel efficiency, but also offers versatility across terrains and ... Read More |
|
