Universal goes Global with Innovative Product Line
Strengthening its brand leadership further, Universal has diversified and expanded its product portfolio with new range of Vertical Man & Material Handling Equipment. Through its offerings of Universal-Uster flattop tower cranes, see-saw passenger and material lifting hoists and mast climbers, the company has positioned itself as a total materials handling solutions provider for building construction. Uster cranes sold by Universal are of 5 tons @ 12.5 metres working radius and 1 ton at tip load with a jib of 55 metres.
Adding luster to the range of products, it has most recently forayed into Rock Breaker. As a part of company's expansion plan, Universal will also enter into the Earth Compacting equipment business very shortly.
As a startup, the Universal Construction Machinery and Equipment had started its operations in a make shift shed in 1980s through block making machines by Chairman Mr. Rohidas More. The company, spanning over three decades has emerged as India's one of the biggest construction equipment companies under the leadership of Vice Chairman Mr. Ranjit More and the Director Abhijeet More with their foresight and innovative strategies like the five-year plans and product innovations and diversification into equipment manufacturing business. The business solely owned by More family with Global dreams on anvil, has now embraced corporate governance with 10 independent directors making it a closely held limited company. Currently, the company has more than 50 products in its portfolio with four verticals catering to mechanization, concreting, materials handling and process. In view of huge future business avenues in the infrastructure segment, it is now ready for the next level of growth and has chalked out a seven-year plan including expanding product portfolio, adding new verticals, and forging new technologies tie ups.
Commenting on the current scenario, CEO, Mr. K. Sunil Kumar says that Universal has taken a Quantum jump recently by installing seven robots at its Shivare plant to manufacture products with precision and consistent quality and to expand the plant capacity multifold. Operator training has been the core activity with Universal Knowledge Center along with Construction Industrial Development Council (CIDC) has instituted a special training Centre at its Shivare Plant near Pune. Universal has put in place a decisive marketing and distribution policy with the largest Sales and after sales service network at more than 75 locations across the country. There are also 6 regional offices in Delhi, Calcutta, Mumbai, Bangalore, Pune and Nagpur along with an International distribution tie-up with Tata International. Universal has come up with a unique triple retail platform which includes Universal Exclusive Stores, Signature Stores and Constores. In the first phase, Universal already has 16 exclusive stores covering areas like Srinagar, Rudrapur, Nagpur, Surat, Coimbatore, Hyderabad, Bangalore, and Bhubaneshwar with an idea to display products as per the requirements of the customers.
As a part of its action plans, Universal has envisaged a long-term strategy of 20 years by dividing the company into 4 verticals which includes medium & heavy concreting equipment, medium & heavy materials handling equipment, small & medium equipment like compacting equipment, bar bending & cutting machine, concrete cutter, sand processing machines etc.