The concrete equipment manufacturers will keep sharing the optimism of rebound in demand during the mid-term despite the fact of current slowdown in the market. This is based on the firm demand fundamentals of the Indian construction sector. P.P.Basistha finds out the business strategies being adopted by the manufacturers matching their current business interest.
Heightened business zeal among the concrete equipment manufacturers in India never seems to wither down. Manufacturers are continuing to share their resilience during the bearish period. The prevailing sentiment is to plan carefully well in advance through reorientation of the business plans for better days to come. The strategy to reorient is based on the ground that Indian construction sector has continued to be cyclic in nature and the comeback has always been with vengeance, characterizing heightened competition leaving less time to plan and launch new products and disseminate information on newer solutions and services.
Hence, rather than being left out to catch 22 situation, manufacturers have opted to precisely plan for the mid and long-term. While to ensure the cash box continues to ringing for the time being for the show to go on, selective product placement is being made targeting specific application areas.
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