He said further, this year we are not focusing on launching any new product at the event as we are one of the pioneers in bringing new concepts and machines in mixing, paving and finishing of concrete and our equipment are one of the latest in the market. We would like to promote the same. Other than this, our main focus will be to promote various high quality equipment for concrete mixing, paving and finishing and also to educate the advantages of using Allen Buildwell Products to the customers. In addition, we would make ourselves known in the opinion of potential buyers and influence them to purchase the product by showing them its technical characteristics, distinctive advantages and also let them know our sales services. We have large team of engineers and technicians who guide the clients to select the right equipment and also give an overview of the planning required for successful of small and large infrastructural projects, Mr. Arunagiri added.
Expatiating on Excon he said that exhibition is amongst the most powerful marketing tools available to companies today to promote their products. We at Allen Buildwell, will look forward to broaden our customers base as the drawing power of an exhibition is such that visitors will often travel from interstate and even overseas to attend. One of the greatest advantages of this device is that it enables personal contact to be established between the company (by the representative’s intermediary) and a large number of potential purchasers at one place and in a short time.