The primary goal of automation is to make human tasks easier rather than completely replace them, as there is no comparison between AI intelligence and the human brain.![]()
Zaiba Sarang - Co-founder, iThink Logistics
The combination of AI and human expertise is expected to propel the industry to new heights.

In today's world, technology is omnipresent, and we rely on it for our daily tasks. The logistics sector is no exception, with features such as courier recommendations based on filters like 'best rated' or 'cheapest' and pin code performance insights, including the highest delivery and RTO in a particular region. AI also provides unified tracking of shipments, reducing the need for sellers to worry about parcel location and allowing them to focus on growing their business.
Automation in the logistics industry is evident in warehousing with the help of warehouse management systems (WMS), blockchain technology, and robotics, minimizing human involvement. The use of iThink Logistics' 6-step patented NDR system further streamlines shipment delivery on the first attempt. Companies are using drones to reach remote areas, breaking demographic barriers and reducing delivery times. Data plays a significant role in improving net promoter scores, building customer trust.
Self-driving cars and trucks are now being introduced for delivery, resolving the driver shortage problem. This technological advancement is expected to provide a solution to the challenges faced by the industry.

Automation not only makes existing jobs easier, but it also creates new opportunities for individuals with technological skills.
Automation aims to simplify human tasks rather than replace them since AI intelligence cannot match the capabilities of the human brain. It is primarily used for repetitive tasks, allowing employees to be more productive in tasks that require problem-solving or communication. Automation does not lead to job loss; instead, it makes existing jobs more accessible and creates new opportunities for individuals with technological skills.
The implementation of automation in the logistics industry is leading to a reduction in environmental impact and a shift towards sustainability.

The successful implementation of the NLP is expected to take the logistics industry to new heights and drive progress towards a more advanced and automated sector.
The National Logistics Policy (NLP) is expected to transform the logistics industry by leveraging technology and automation. By optimizing resource utilization and improving connectivity in last-mile delivery, the industry's overall efficiency is expected to improve significantly.
The Unified Logistics Interface Platform (ULIP) is a key component of the NLP, facilitating the integration of various logistics systems across ministries. By providing real-time data and bridging critical gaps, the ULIP improves the movement of goods through various modes of transportation.
Government initiatives are expected to accelerate the adoption of automation and technology in logistics, leading to a more organized and efficient sector.
Despite being a vital sector, logistics has traditionally been unorganized and slow to adapt to new technologies. To address this, the government has launched several initiatives, such as the Unified Logistics Interface Platform, which helps with inventory management, identifies cheaper logistics modes, and streamlines documentation processes.

Third-party logistics providers are also stepping in to help sellers meet modern order fulfillment demands, providing flexible solutions that address uncertainty and lead to higher ROI. With the ease of installation and maintenance of new technologies, third-party logistics providers are well-positioned to assist in the automation of the logistics industry.