“Our carefully crafted solutions and our bottom-up approach have led to improved visibility, better management of complex situations, higher productivity for our customers, and more operational efficiency and scale management for us.”

Ishaan Singh Bedi
Ishaan Singh Bedi

Customers of Synchronized are banking on the company’s technology-led Logistics Solutions to avail timely services, enhance job efficiencies, and address any challenges.

Synchronized Supply Systems Limited, set up by young entrepreneur Ishaan Singh Bedi on 23rd August 2007, is a technology-focused 3PL organization, catering mainly to the Warehousing and Transportation segment. Fourteen years later, its first client Timex, continues to be on board.

Says Ishaan, CEO of the company, “Our focus on technology has built resilience within our processes, which are now more technology-dependent, rather than people-dependent. Along with technology, logistics demands experience, patience, and perseverance to address the multitude of problems that the business faces. If there was any one big solution, the very well-established players would have found it by now.”

He informs that the early phase of Synchronized’s operations was quite challenging as the Indian market did not give much importance to indigenous technology. “There was a lot of demand for imported technology from the West, and somewhere behind it, the reason was disbelief in ‘Make in India’, as earlier, Indian technologies had not proved to be very successful. In the beginning, logistics did not get as much traction with technology as it should have, but gradually, we beat the technical flaws and developed the solutions ourselves.”

The Cranfield University post-graduate (Cranfield ranks amongst the top three universities in UK and provides specialized studies on logistics) came to the conclusion that the operational requirements in Logistics need to use 3PL technology; else the Indian players could never beat the global competition.

Addressing the Issues
Synchronized team has been developing technology for six years now. The solutions are easy to implement, cost-effective, and custom-made to the Indian logistics environment. Says Ishaan, “Our services are better because of our proprietary technology. It is a common practice amongst competitors to adopt systems and solutions made in the West. While the systems are very good in their native logistics environments, they are hard to implement and execute in the Indian environment; plus their usage is low and the benefits are restricted as one cannot simply plug and play.”

According to him, foreign technologies that do work in a restricted Indian logistics environment require regular improvements (since technology is not static), which can be very expensive when the software is procured from a third party, as every update comes with a heavy cost.

In contrast, Synchronized’s technology is made keeping the Indian logistics environment in mind, and since it is made in-house, it allows the company to execute it better and adapt it quickly to changing trends in the industry, and also deliver efficient services to customers.

Synchronized WarehouseSynchronized Warehouse

Optimizing Efficiencies
All Synchronized warehouses (whether national, regional or located within the city) are incorporated in the company’s geographical plan such that their supply chain is efficient, and the products reach their destination on time and in full capacity. This is because route optimization is an asset in Synchronized deliveries.

Warehousing services include value-additions like kitting, labelling, repair and maintenance, inventory management, and a host of other activities. Upon request, they also provide hassle-free reverse logistics and return services that are risk-free, timely, and traceable.

The entire Synchronized operations is optimized to ensure that the warehouse uptime is 100%. Besides the in-warehouse activities, their systems give support to clients by ensuring timely implementation of their projects, time-bound recruitment and replacement, and timely repairs and services.

Trucking is also an essential part of Synchronized’s customer services. To adapt to cleaner technologies and vehicle specifications as per the Government’s policies, most of their fleet is BS-VI compliant, and the company plans to upgrade all its vehicles to BS-VI in the near future.

Growing from Strength to Strength
Synchronized is successfully handling verticals like automobiles, chemicals and hazards, consumer durables, pharmaceuticals, natural resources, FMCG, retail, and e-commerce. Clients include Amazon, Walmart, Samsung, Havells, Hitachi, Halonix, Whirlpool, Daikin, Blue-Star, Carrier, CHEP, Luminous, Micromax, Mitsubishi Electric, Luxar, Supreme and JK Tyres.

Headquartered in Gurugram, Haryana, Synchronized has 25 branch offices located in Mumbai, Chennai, Bengaluru, and Kolkata. Its distribution centres are in over 35 locations and include Delhi, Noida, Ghaziabad, Faridabad, Jaipur, Zirakpur, Ludhiana, Raipur, Rudrapur, Patna, Ranchi, Bhopal, Indore, Manipur, Mizoram, Siliguri, Shillong, Guntur, Agartala, Guwahati, Bhubaneswar, Ahmedabad, Surat, Vadodara, Pune, Cochin, and Hyderabad.

The company has grown to a team of 50 tech experts and has over 700 employees in logistics operations; a fleet of over 200 owned vehicles, 75 warehouses across locations and covering a space of about 20 lakh sqft, and 35+ distribution centres. It has announced a turnover of around ₹100 crores.

Says Ishaan, “We have an open work culture. We offer flexible work from home option to employees. Our performance-based reward system boosts the productivity of our employees as they are incentivised to work optimally. The fact that we have high employee retention reflects our progressive work culture.”

Going Forward
Says Ishaan, “In Tech 2.0, everyone is in a connected world. Synchronized is also connecting its technology with our customers’ ERP systems in order to deliver seamless solutions to them. Just imagine, within 20 minutes of placing an order, the customer has picked it, packed it, and has it ready for dispatch. No lags, no delays, no follow-ups. We are now getting more and more customers ready to integrate their ERP systems with us. If the information flow is seamless then the operation is seamless too.”

“Our ground-up approach to build technology rather than purchase off-the-shelf tech products for the Indian logistics environment has worked well for us,” he adds.

Going forward, with its technology suite ready for implementation, Synchronized is now looking at future growth, while banking on the experience it has garnered over the years, and its close understanding of the business environment. Says Ishan, “We are very gung-ho about the company’s growth prospects. There is a gap in the logistics market in terms of the service being provided. We find that legacy logistics companies are still selling their USP established years ago; nobody is focusing on managing the complexities in this industry or enhancing productivity and work efficiencies. We plan to change all of this.”
Mumbai-based Elixia Tech Solutions is an ISO 9001: 2010 certified company that aims to use high-end technology for providing comprehensive software solutions for transportation, logistics, and supply chain management across industries

Read more ...

The Coastal Road Project in Mumbai by Brihanmumbai Municipal Corporation (BMC) required 3.45 km twin undersea tunnels to be constructed, starting from Priyadarshini Park and ending at Girgaum Chowpatty. BMC awarded the construction of this Coastal Road

Read more ...

Rating agency ICRA has maintained a stable outlook for the Indian Road logistics sector. Accelerated pace of business activities and lower lockdown-linked restrictions from H2 FY2022 aided faster recovery in revenues for FY2022. The growth momentum

Read more ...

A recent report of ICRA states that the Indian logistics sector is projected to record a growth of 7-9% in the current fiscal; however, the industry players' margins are likely to remain sensitive to risks like the rise in oil and commodity

Read more ...

Ashok Goyal, MD, BLR Logistiks, discusses the Indian logistics industry’s progress from a manual to an automated industry due to the increasing use of technology to drive efficiencies, reduce delays and accidents by eliminating

Read more ...

With over 35 years of experience, Tara Chand Logistic Solutions is today positioned amongst the leading infrastructure development service providers in India. Himanshu Aggarwal, Director, Tara Chand Logistic Solutions, discusses the company’s

Read more ...

Deepak Vig, COO, Barkat Cranes and Equipments, shares his views on what’s driving demand and competitiveness in the market for cranes, and gives information on his company’s capabilities in executing mega infra projects with their wide fleet

Read more ...

Kunal Gala, Director, shares his views on the growing influence of Chinese OEMs in the Indian market, and expresses the need for standardization and IoT to bring more transparency and efficiency in equipment management

Read more ...

Akshat Gala, Cheif Marketing Officer, Metro Groups, discusses the growing demand across industries for lifting heavier cargo, and the company’s aim to become a one-stop solution provider for all logistic requirements

Read more ...

Anshul Singhal, Managing Director, Welspun One Logistics Park, shares his views on the growing warehousing industry where technology is bringing greater efficiencies, and hails the Government’s Gati Shakti and the National Logistics

Read more ...

Sanket Sheth, Founder & Managing Director, ElixiaTech, is deploying technology to help reduce wastage of fuel, manpower, paper, time, and money, and in managing everything in the logistics sector - from fleet to material

Read more ...

Gaurav Bhushan, Founder, explains how EQUIP9™ - the first global start-up in the heavy equipment and material handling industry - will connect every entity in this industry by end-2023 and thereby simplify the complex construction business

Read more ...

Aditya Kale, Founder & CEO, Airattix, aims to bring together storage spaces across India and make them visible and accessible using a single portal. How are storage spaces across various industries and regions being utilized

Read more ...

Oomkar Kulkarnie, Head – Product and Technology, 1Pay, explains the concept of FASTag for making fuel and parking payments and regulating them pan India along with seamless dispute resolution features, and the 1Pay neo-banking platform

Read more ...

Hall Trucking Inc. is a Heavy Haul Trucking & Crane Service company located in Evansville, Wyoming. The company was one of the first to purchase Goldhofer’s new Highway Trailer P12 Plus in 2021. Available with one or two intermediate bogies

Read more ...

PT LV Logistics has set a new domestic record for the Indonesian heavy haul industry with the delivery of RFCC plant components to the Balikpapan refinery in East Kalimantan. The main actors included three Goldhofer PST/SL

Read more ...

After months of precision planning and engineering, Jumbo Shipping, now part of Jumbo-SAL-Alliance, has carried out the tailor-made transportation of offshore platform modules including living quarters module, helideck, and flare boom for client Kiewit Offshore Services

Read more ...

Lift and Shift India, a leading heavy-lift hauler and project logistics company, operating over 7 decades, continues its record-breaking streak in 2021, despite the Covid-19 restrictions. The company transported 3 LC Max Reactors

Read more ...

SCHEUERLE’s low-bed semi-trailers come with larger and new 285/70 R19.5 tyres that facilitate higher axle loads such as those requested by customers in Great Britain and all Scandinavian countries. The previous axle load using

Read more ...

Volvo Trucks India, a division of VE Commercial Vehicles (VECV), has launched 6 new trucks from the FM & FMX heavy-duty range. They come loaded with features to boost productivity, improve safety, and enhance driver comfort

Read more ...

×
Sign-up for Free Subscription
'India Construction Week'
Weekly e-Newsletter on Construction Industry
Get the latest news, product launches, projects announced / awarded, government policies, investments, and expert views.
Click here to subscribe.