Navigating E-Commerce's Reverse Logistics Challenges
The chances of a shopper crossing the threshold of doubt and clicking ‘buy now’ is largely determined by two key terms. ‘Free shipping’ and ‘Free return.’ In fact, the success of the buyer-seller relationship rests on whether or not the product comes with ‘no-strings attached.’ That is what earns it the coveted trial in the hands of the buyer before its fate is decided.