Navigating E-Commerce's Reverse Logistics Challenges

Secretary General, Empower India
K Giri, Secretary General, Empower India, shares views on the Critical Role of Free Shipping and Returns in the Evolving Consumer Landscape and why the Reverse Logistics Market needs to deal with the surge of returns with a fleshed-out strategy.

The chances of a shopper crossing the threshold of doubt and clicking ‘buy now’ is largely determined by two key terms. ‘Free shipping’ and ‘Free return.’ In fact, the success of the buyer-seller relationship rests on whether or not the product comes with ‘no-strings attached.’ That is what earns it the coveted trial in the hands of the buyer before its fate is decided.

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