Mahindra Logistics Ltd. (MLL), one of India's leading third-party logistics (3PL) solutions providers, has signed an MoU with 1Bridge, a Bengaluru-based social enterprise and one of India’s largest village commerce networks. The two companies will work together on last-mile delivery and distribution of products in rural India.

While Mahindra Logistics specializes in supply chain management and serves customers across various industries, including Consumer Goods and E-commerce across India, 1Bridge connects the supply side of the value chain, i.e., industry stakeholders within the Consumer Goods, E-commerce, Fintech, etc. to the demand side of the chain – i.e., the rural consumer at the village level through its village entrepreneurs and a technology platform.

Commented Rampraveen Swaminathan, MD & CEO, Mahindra Logistics, “This collaboration will complement MLL’s logistical expertise, pan-India network, and a wide customer base with 1Bridge’s deep presence across villages in rural India through its network of local business associates and district-level stations. We look forward to working collaboratively towards a strengthened supply chain network in rural India.”

Madan Padaki, CEO, 1Bridge, said “We are delighted to partner with a leader like Mahindra Logistics, as this will enable a start-up like us to learn faster and deliver better consumer experience to rural consumers.”

So far, 1Bridge has its operations spread in over 6000 villages across 65 districts in 6 states in India, viz. Karnataka, Maharashtra, Telangana, Andhra Pradesh Tamil Nadu, and Odisha. Its strong village network of 6,000+ local entrepreneurs, known as 1Bridge Advisors, advise and execute various transactions like product origination, digital services and local deliveries to the local communities. 1Bridge has enabled over 25 million deliveries to the doorsteps of local consumers and over 5 million digital transactions. This model has also substantially facilitated rural employment and income generation, resulting in substantial earnings for the local entrepreneurs.

Mahindra Logistics and 1Bridge have begun pilot projects in Karnataka, Maharashtra, and Tamil Nadu on deliveries of home appliances and groceries. Over the next 3 years, they intend to build an efficient last-mile delivery capability covering over 100,000 villages in India.
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