When the company began its journey to "deliver delight to the desolate rural," it soon discovered that the more immediate need was to optimise the last-mile transportation cost with zero carbon emissions. Hence, the new logo seeks to establish a stronger relationship of trust and loyalty with their customers.
Abdul Khadeer, Founder & CEO, quoting motivational coach Wayne W. Dyer, said, "Change the way you look at things and the things you look at will change". “The rebranding reflects our intelligent method of eco-friendly deliveries and being "your LAST sMILE delivery partner."
Co-Founder Mamata Reddy was inspired by the riders of brands like Zomato and Big Basket to optimize last mile delivery. “When we used to see these riders working so hard to earn their livelihood through rent bikes and spending so much on petrol, we decided to become a ‘LAST sMILE delivery’ partner by providing ‘green’ deliveries to save huge costs to the companies as well. While Zomato says “Red Outside, Green Inside”, we say "We have changed ourselves from Red to Green".
The company’s aims is to solve Day-to-Day Logistics & Supply Chain issues with Intelligent Systems & Processes. It is on a mission to cover the entire country without any ODA charges or Non-Serviceable location charges with Green Deliveries. The new rebranding reflects this purpose.
The logistics industry is transitioning from an old-school approach to a modern approach by integrating technology into its operations so that it can become more cost-effective and fulfil customers' evolving service demands.
