Will it be Springtime for the CE Sector?

As we bid adieu to 2020, the current demand for CE products and services is in a sweet spot; but the sector’s firming up will be critical for ushering in sustainable growth. A lot will depend on the marketing activities to take the sector out of its recent gloom, observes S.K. Khanna.

There could be unexpected spin-off benefits for the domestic Construction Equipment (CE) Sector as tension mounts between India and China in the border areas, resulting in increased sales of the products and services for the CE companies. As per reports, there has been more than 50 percent rise in the sales of equipment, and overall, a marked increase in the offtake of equipment during the last 3-4 months following heavy spending by the government on infra projects, which had identified 73 strategic roads totaling 4,000 km and related infra such as tunnels, bridges, and airfields.

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