OTR Tires Never Tire

Technological innovation, focused R&D, and strategic marketing is standing this industry in good stead, reports, S.D.Khan

Steve Jobs, the doyen of entrepreneurship once remarked, "Innovation distinguishes between a leader and a follower." This timeless quote is universally applicable to all industry segments, and for the past few years or so, it's been conspicuously reflected in the Indian Off-The-Road (OTR) Tire Industry. Going back in time, a gamut of Indian tire manufacturers were focused on highway tires for mass consumption. But the late 80s brought a change in this mindset, and with the passage of time, the shift towards OTR tires became the need of the hour.