BKT One-stop-shop for Off-highway Tyres Solutions
After successfully scripting a sales network across 120 countries around the globe, Balkrishna Industries Limited (BKT) is currently not only one amongst the top notched off-highway tyres solution providers but also has attained an undisputed leadership in the off-highway tyres solution providing segment. Adding to the momentum, it has again set a challenging target of achieving 10% of the global market share in the off-highway tyres segment by 2015. In fact, BKT has a committed capability to create a rare range of 150 tyres of various variants and sizes every year offering spectacularly lowest turnaround time from 8 to 10 weeks. Its unfailing quest to incorporate latest technology in its research and development process and blending it with quality materials and unmatched manufacturing practices has virtually elevated it on the top of the global market, which is superbly supported by equally efficient after sale services and dealership network. Reports Jeet Singh.

BKT, which is a brain-child of Late Mahabirprasad Poddar, founder chairman and Mr Dharaprasad Poddar, chairman who set up the company in 1951 as a textile trading house, attained its current status through sheer devotion and professionalism that it has been practicing since its inception.

BKT One-stop-shop for Off-highway Tyres Solutions
"Today BKT is a well diversified Indian industrial conglomerate recording a staggering sales targets of over $800 million per annum. With its total dedication to speciality, BKT has emerged globally as the preferred supplier to major OEM’s in construction, agricultural and industrial tyres segments and has established its presence in more than 120 countries across the globe and enjoys the privileges of being one of the largest tyres exporters out of India," Mr. Arvind Poddar, Vice Chairman & Managing Director.

"Though BKT ventured into the tyres segment in 1988 when it started manufacturing two and three-wheeler tyres but the real success story started in 1995 when it began manufacturing the off-highway tyres said Mr. Arvind Poddar, Vice-chairman & Managing Director adding that today it is a well diversified Indian industrial conglomerate recording a staggering sales targets of over $800 million per annum."

According to him, BKT’s unmatched quality and complete consistency in offering specialty tyres has taken the global off highway tyres market by storm, which is further demonstrated by the fact that 95% of BKT tyres are sold to the demanding offshore market of which over 50% is being exported to the technologically advanced Europe. The company has also made inroads in other major markets including North America and the Middle East, followed by South America, Africa, Australia and Asia. With its total dedication to specialty, BKT has also emerged globally as the most preferred supplier to major OEM’s in construction, agricultural and industrial tyres segments and has established its presence in more than 120 countries across the globe and enjoys the privileges of being one of the largest tyres exporters out of India, added Mr. Arvind Poddar.

With complete focus on intensive market research, in-depth product knowledge and excellent product development capabilities, BKT is continuously evolving to achieve a greater footprint to remain a record breaker in the segment. To achieve the targets, the company is committed to manufacture and maintain superior quality of products backed by the advanced technology and multiple rigorous quality checks exactly matching to the utter satisfaction of its customers and alongside has evolved a growth oriented organization in all spheres of its businesses.

Its world class manufacturing plants are stretching across northern and western fringes of the country and the fourth plant is also coming up in western India on a seaport. All the manufacturing units together manufacture vast varieties of over 1900 Stock Keeping Units (SKU) thereby making BKT as one of the most sought after brand offering one-stop-shop to its distributing channels across the globe. The company has deployed top class machines and equipment strongly backed by equally efficient, highly talented and trained team of engineers and technicians manning its entire manufacturing process as a result of which its end product is not only matching international standard but also satisfying varied needs of the consumers.

On this Mr. Arvind Poddar explained that BKT has developed the habit to be always in the forefront to adopt newer technologies and use world-class raw materials in the entire tyre manufacturing process. It has been proactive in tandem with its equipment suppliers to modify the equipment, making them best-suited to its production lines. He elaborated that the entire range of raw materials at BKT is sourced from top quality suppliers with whom we have enjoyed an excellent rapport and cordial relationship for years together ensuring continuous supply with consistent quality.

BKT One-stop-shop for Off-highway Tyres Solutions
"BKT is consistently maintaining the quality of tyres as its each product has to cross over 450 tough testing stages during the entire manufacturing process and then brings out one of the most reliable product in terms of the lowest claim ratio in the industry," Mr. Rajiv Poddar, Executive Director

Mr. Rajiv Poddar, Executive Director avers that during manufacturing process our every product passes through an efficient compound mixing and tyres making machines for which our manufacturing plants are fully equipped with the most modern machinery and are very well maintained to get the optimum output ensuring complete quality and quantity controls. Effectively handling multiple mould changes and managing more than 40 compounds everyday thereby blending charisma into tyres and serving the diverse needs of customers in a given time span. BKT is consistently maintaining the quality of tyres as its each product has to cross over 450 tough testing stages during the entire manufacturing process and then brings out one of the most reliable product in terms of the lowest claim ratio in the industry, he added.

In its scheme of things capacity enhancement is a regular exercise, which in turn is resulting in higher output with the passage of each quarter; moreover, its fourth plant is aimed at doubling its capacity to reduce the tyre lead times. In addition, the new plant would be a greenfield project with ultramodern facilities having advanced technological equipment on a vast and spacious tract of land which will again take care of the future expansion plans.

BKT One-stop-shop for Off-highway Tyres Solutions

BKT offers tyres for multiple requirements covering agriculture, industry, construction, earthmoving and also for all types of terrain, lawns and tyres used in the garden vehicles because of its vast varieties, high quality and competitive price offerings. It offers tyres in various weight variants starting from less than half kg to 2100kgs and rim sizes ranging from 5 inches to 54 inches thereby making the most sought after choice for OEMs in agriculture machinery for global players.

BKT’s Agrimax has high demand in agriculture segment because of its capability to cater to modern farming techniques. In this segment, the company offers various variant of farm radials for multiple applications.

BKT One-stop-shop for Off-highway Tyres Solutions
"We have been continuously expanding our production bases and attained the most comprehensive product range and can easily be categorized as "One Stop Shop" for “Off-highway Tyre” solutions. BKT is known for its widespread network, efficient and reliable production mechanism, which is entirely transparent, flexible and trustworthy to give complete satisfaction to the discerning end-users," Mr. Anurag Poddar, Executive Director

BKT’s capability of offering production flexibility enabled it to build unmatched market prowess to quickly response to consumer related requirements anywhere at any point of time across the globe. BKT offers wide range of off highway tyres right from the conventional variety of cross ply tyres to the latest and most sophisticated polyester radials, all steel OTR radials, aramide-belted run flat for defence applications. It also offers tyres for agriculture farms to deep mining operations. “We have been continuously expanding our production bases and attained the most comprehensive product range and can easily be categorized as “One Stop Shop” for “Off-highway Tyre” solutions. BKT is known for its widespread network, efficient and reliable production mechanism, which is entirely transparent, flexible and trustworthy to give complete satisfaction to the discerning end-users, said Mr. Anurag Poddar, Executive Director.

BKT uses best-in-class machinery and 3-D modeling systems which give greater control during the moulding process of tyre dimensions. In order to maintain quality control, checks are increasingly and repeatedly carried out at every stage starting from raw materials selection to the finished product. The process is equally supported by the state-of-the-art manufacturing tools driven by experienced operators allowing BKT to manufacture tyres of outstanding quality efficient and cost-effective. All its manufacturing plants are ISO 9000 and IS0 14000 certified. BKT has set up a sophisticated testing centre with modern equipment, including those used for endurance-testing and also regularly conducts tests under international regulations outside India which further reinforces the confidence of its R&D team. BKT runs on SAP and the entire process is integrated with the world’s renowned IT oriented infrastructure thereby injecting the cutting edge which is essential in the current and emerging global competitive scenario.

BKT’s R&D team and its mechanism is one of the best in the industry with vast experience and is credited with developing successful solutions to variety of customer requirements right from small Turf tyres to large OTR tyres consistently. Its research and development centre is the most modern and capable of developing various types of rubber compounds required for manufacturing tyres for varied applications. Giving the product a global touch, BKT is also associated with European testing facilities ensuring that its products perform to demanding and stringent applications. It has put in place sufficient resources and infrastructure, dedicated and devoted team of engineers for R&D and also for technical support, quality control and complete testing equipment for compound development, 3D Modeling & EDM Process for tyres and allied moulds, controlled laboratory tests and tie ups for outdoor testing facilities.

BKT One-stop-shop for Off-highway Tyres Solutions
BKT has deployed hi-tech machines and equipment strongly backed by equally efficient, highly talented and trained team of engineers and technicians manning its entire manufacturing process as a result of which its end product is not just matching international standard but also satisfying varied requirements of its customers.

BKT is firmly committed to the tag line “Growing Together” this is being perceived where people and machines share a strong professional fellowship, resulting in the valuable choice of BKT tyres on the part of both new and loyal clientele.

Regular participation in trade events brings BKT closer to its consumers and promotes awareness of the product innovations developed regularly by BKT. With the mother brand firmly entrenched in a position of strength, BKT is building strong sub-brands to offer customized products to specific niche categories.

Apart from this, the company is equally committed to social causes including protecting environment and major chunk of its energy requirement is being met through non-conventional and renewable energy sources.
Over the last 75 years of India’s Independence, the real estate sector has come a long way from an unorganised, unregulated family business to a corporatized, well-regulated, reformed, transparent, responsible, and future-ready industry. Vinod Behl

Read more ...

Real estate investments register strong capital inflows, reach USD 3.4 billion in H1 2022. Foreign investors accounted for over 67% of total investment volume in Q2 2022. Office sector dominated investment activity with a share of about 57%

Read more ...

A mega land monetisation plan through sale of surplus government and PSUs’ land is a part of Modi government’s ambitious National Monetisation Programme (NMP) to generate Rs 6 lakh crore of revenue over FY 2022-25. The success of this programme will depend

Read more ...

Buildings offer a huge opportunity to minimize energy consumption by merely changing the manner in which they are planned, constructed and operated. Jit Kumar Gupta, Retired Urban Planner, Advisor Town Planning, Punjab Urban Development Authority

Read more ...

The recent headwinds in the form of higher cost of construction and interest rates may only have some short-term impact on the recovery of the real estate sector, post-covid. The mid to long-term growth prospects, however, remain intact due to strong fundamentals

Read more ...

India’s infrastructure outlook over the next decade presents a bright picture. It is lined with attractive government schemes and a pipeline of major projects - supported by significant funding and financing. For construction equipment manufacturers

Read more ...

Anshuman Magazine, Chairman & CEO - India, South-East Asia, Middle East & Africa, CBRE, elaborates on what is re-igniting the growth of India’s real estate industry, which is being driven by demand in the residential, commercial, and warehousing space

Read more ...

In FY 23, strong and favourable developments are anticipated to continue in the Indian real estate market, supported by a strong structural base, increased demand, and decreased house loan rates, says Harsh Vardhan Patodia, National President, CREDAI

Read more ...

Increasing demand across residential, commercial, warehouse and office spaces, is driving sales, even as developers contend with the upsurge in construction costs due to the hike in raw material costs. Developers are also going digital - from project conceptualisation and designing

Read more ...

The real estate sector, especially the residential segment, which showed great resilience against the Covid pandemic to register a smart recovery, is now facing a double whammy. The long-drawn Ukraine-Russia war has led to a sharp increase in

Read more ...

Cities are a product of interactive life forms; they have multi-pronged dimensions involving people and other life forms, with dynamic interactions. Due to such dynamics and the complexity of ever-changing interactions, smart cities cannot be

Read more ...

Er. Vivek Abhyankar writes on the amazing architecture and planning, structural design, and performance, of many forts in India, along with their brief history, type, components, functioning, planning, and construction methodology

Read more ...

Real Estate and infrastructure are the major drivers of the economy with their significant contribution to the country’s GDP. As such, the construction finance is critical to ensure that real estate and infrastructure development

Read more ...

The Real Estate sector is on a recovery path, paving the way for sustainable growth in the coming years. With the receding pandemic, fast recovering economy, and a thriving job market, there are signs of promising times

Read more ...

The Kartarpur Corridor between India and Pakistan connects the historic gurdwaras of Dera Baba Nanak in Gurdaspur District of Punjab (India) with Gurdwara Darbar Sahib, Kartarpur, in the Narowal District of Punjab (Pakistan)

Read more ...

Authors Er. Vivek Abhyankar, Founder of SGAWings Civil Engineering Consultant and Advisor (OPC), Mumbai & Dr. N. Subramanian, an award-winning author, consultant, and researcher, based at Maryland, USA, present a brief review

Read more ...

The Modi government’s ambitious and aggressive ₹6 trillion National Monetisation Plan (NMP), high on intent with enabling framework, holds the promise of success, notwithstanding various challenges on

Read more ...

34-InfraDespite their relatively small markets, Bhutan and Maldives provide Indian construction companies a dynamic space for infra development with an appreciable degree of social and cultural familiarity

Read more ...

Very few places in our world are more educational than museums. Museums are storehouses of knowledge and help us understand our world better. As institutions at the heart of society, museums have the power to define

Read more ...

Investors are looking to hedge their risks by diversifying their portfolios with Alternative Investments such as Commercial Real Estate. An alternative investment is one which is outside the traditional

Read more ...

×
Sign-up for Free Subscription
'India Construction Week'
Weekly e-Newsletter on Construction Industry
Get the latest news, product launches, projects announced / awarded, government policies, investments, and expert views.
Click here to subscribe.